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Comparison of Marketing Mix: Lucozade vs Red Bull

This assignment requires the comparison and contrast of the effectiveness of the application of the 4Ps (product, price, place, and promotion) for one pair of brands from a given list.

9 Pages2119 Words84 Views
   

Added on  2022-12-22

About This Document

This report discusses the marketing mix of Lucozade and Red Bull, comparing their pricing strategy, promotional strategy, and more. It explores how both brands target their audience and promote their products. The report also examines the product offerings, pricing strategies, distribution channels, and promotional activities of both brands. The comparison highlights the similarities and differences in the marketing approaches of Lucozade and Red Bull.

Comparison of Marketing Mix: Lucozade vs Red Bull

This assignment requires the comparison and contrast of the effectiveness of the application of the 4Ps (product, price, place, and promotion) for one pair of brands from a given list.

   Added on 2022-12-22

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Individual report The
4Psmarketing mix
Comparison of Marketing Mix: Lucozade vs Red Bull_1
executive summary
this report has discussed about Lucozade and red bull marketing mix. Comparison of both brands
marketing mix has done in the report. It has identified that both brands use different pricing
strategy, promotional strategy etc in order to sell their products.
Comparison of Marketing Mix: Lucozade vs Red Bull_2
Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Marketing mix:.............................................................................................................................4
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
Comparison of Marketing Mix: Lucozade vs Red Bull_3

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