The 4Ps of Marketing Mix

INDIVIDAUL REPORT: THE
4Ps OF MARKETING MIX

EXECUTIVE SUMMARY-
The aim of this study is to define who brands has been use marketing mix
components in their business to attract consumers. Red bull and Lucozade has been
use several strategies of marketing to gain competitive benefits.

Table of Contents
INTRODUCTION...........................................................................................................................4
FINDINGS......................................................................................................................................4
Comparison between companies based on their Target markets.....................................4
Judgement between Brands values and products...............................................................5
Contrast of Pricing strategies used by both brands.............................................................5
Evaluate Place of brands.........................................................................................................7
Promotion...................................................................................................................................7
CONCLUSION AND RECOMMENDATION.............................................................................8
REFERENCES..............................................................................................................................9