Strategies for Fashion Retailing

FASHION CLOTHING RETAILERS IN UK
Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................1
KEY RELEVANT CHANGES WITHIN UK FASHION RETAILS.........................................1
RELEVANT CHANGES WITHIN MICRO ENVIROENMENT..............................................2
SUGGEST AND DISCUSS STRATEGIES AND TACTICS THAT COULD BE USED BY
THE RETAILING INDUSTRIES...............................................................................................3
RECOMMENDATIONS.............................................................................................................4
CONCLUSION................................................................................................................................5

REFERENCES................................................................................................................................6

INTRODUCTION
Retailing is all about the process of selling of goods and services through multiple
channels of distribution. In this the product and services are directly sold to. The retailing
industry provides many small units of products and services to large number of individuals. The
retailing work was started “itinerant peddlers”. By passing many centuries, the retail work was
done by “rude booths”, but they have expanded among many retail stores, outlets, supermarkets
and retailer's shop's. Retailer's plays a very major role in the sales pf products and services
produced by any company. This is because the company only thinks about making their product
and service innovative, but “ how the product will reach to its end users” is decided by the
retailers. Retailing industries needs many sales person's to get connected with the end customers
for the sale of companies products.
The retail industry on which we are focusing on the Nike, Inc. It was established in 25
January 1965 by Bill Browerman and Phil Knight, having the headquarter in Beavertor, Oregon.
It is Sports fashion house and have many channels of distribution across the world. It is world's
largest supplier of sports shoes and other wears. Their major product are sports shoes. The
average revenue generated by the company during fiscal year 2012 was US$ 24.1 billion. In
2012, the company recruited approximately 44000 employees from worldwide to expand their
business across the world. The brand value of Nike was $29.6 billion in year 2017. In terms of
revenue, the fortune 500 list Nike stood at 89th position in the year 2018. Other than
manufacturing of sportswear and equipment’s, the company also operates in the retail store
market which was named as the “Nike Town”. The trade mark of the company is “Just do it” and
the logo is “Swoosh”. The “swoosh” is a logo which shows a curved check mark, which became
famous all over the world and made its own identity. The company opened its first retail store in
the year 1966 and first product launched were the shoes under the brand name “Nike shoes” in
year 1972. The company has its retail outlets in more than 170 countries. Nike’s success was
owned to endorsement by many athletes namely Tiger woods, Mia Hamm, Micheal Jordan and
Roger Federer.