Polo Ralph Lauren overview and analysis
Added on 2021-01-03
6 Pages1332 Words213 Views
Individual Report
Contents1. INTRODUCTION.......................................................................................................................12. LITERATURE REVIEW............................................................................................................1a) Presenting the key marketing concept used by The Ralph Lauren Corporation.....................1b) Explaining how Polo Ralph Lauren women consumer make their buying decision...............23. CONCLUSION AND RECOMMENDATION..........................................................................3REFERENCES................................................................................................................................41
1. INTRODUCTIONMarketing has their own importance in the every business. The present report main aim isto provide the deep knowledge related to the marketing concepts and their customer buyingpower which affect the purchasing of polo product. Report deal with the case scenario of TheRalph Lauren Corporation that offer different variety of products for men. The report introducethe Polo t-shirt for women which the report is going to examine and for this report the marketingstrategy is social media marketing which uses the internet, application such as Facebook andsocial media. 2. LITERATURE REVIEWa) Presenting the key marketing concept used by The Ralph Lauren CorporationAs per the view of Kumar and Reinartz (2018) marketing is the concept of productionconcept which is consider as the most oldest and highly affordable concept that guide the seller.Companies also adopting the orientation in order to run the major risk and it also focus toonarrowly for their operation and also losing sight for the real objectives. Even, the marketingconcept also refers to achieving the defined goals and objectives for the welfare of the company.In the context of The Ralph Lauren Corporation, the company chooses the social marketingconcept because it is going to introduce new product which is also offered for women. Hence themarketing concept is takes as a customer first approach and also considers the customer centred.It has been analysed that selling a concept and market concept are two different aspect which acompany uses.However, it has been critically evaluated by Dahl (2018) social marketing concept is puremarketing concept that overlooks and also find out different possible conflicts between the shortrun wants and for customers long run welfare. In addition to this, if The Ralph LaurenCorporation uses this concept as marketing then it will be helpful to deliver the values tocustomers in such an appropriate way in order to maintain or improve the customers as well associety's well being. The social marketing concept is further calls for sustainable marketing,socially and environmentally responsible for marketing that meet out the needs of theircustomers present needs and the business in order to produce best outcomes for their futuredevelopment. This marketing concept also upholds the growth of the business in such a way that2
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