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Marketing Principles & Practice - Ralph Lauren Corporation

   

Added on  2021-01-01

7 Pages1266 Words361 Views
Marketing Principles &Practice

Table of ContentsINTRODUCTION...........................................................................................................................1Literature review.........................................................................................................................1A. Marketing concepts used by Ralph Lauren corporation.........................................................1B. Purchasing decision of women consumer .............................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONMarketing is essential for each and every organisation or business to promote its productsand services. It is important for each and every company to advertise their goods or services inthe market so that maximum number of customers can be attracted. The present report is basedon the marketing concepts and customer purchasing power that influence sales of Ralph Laurenand polo products. Ralph Lauren corporation is introducing polo t-shirts for women which willreplace Blue label category of clothes by polo. The report will discus various concepts that thecompany will use for marketing of their new product. Furthermore, it will also discuss thepurchasing behaviour of women consumers while buying polo products. Literature reviewA. Marketing concepts used by Ralph Lauren corporation.According to Villeneuve and Pasquier (2017), Ralph Lauren corporation identified thatthere is need to develop a new or unique product in order to attract women consumers. The maintarget of women polo t-shirt are the women between 16 – 60 years of age, but mainly the younggirls who lives in down-town and needs to wear branded clothes on weekends. The company1Illustration 1: Ralph Lauren store(Source : Ralph lauren factory story. 2018)

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