How Social Media Advertising Influences Brand Awareness

This research focuses on the impact of social media advertising on brand awareness, using Premier Inn as a case study. It examines the concept of brand awareness, different types of social media advertising, and the factors to consider when adopting social media advertising.

Individual research
project

Topic - How social media advertising influences brand awareness
INTRODUCTION
Social media advertisement is also known as social media targeting which is type of
advertisement which include social media platform in order to promote their goods as well as
services at the potential marketplace. In this social networks generally utilize information and
data of users for serving high quality advertisement and promotion activities. By adopting social
media advertisement, a company able to attract wide range of audiences around the world as well
as it will also is less expensive method as compare to other advertisement methods. Moreover, it
also helps in enhancing the brand awareness of a company. For respective research Premier Inn
was taken, which is operating in hospitality industry as well as it is founded by Whitebread in
year 1987. Its head office is located at the Dunstable, England, United Kingdom. The respective
research will include information related to the impact of social media advertising on the brand
awareness of respective research. Project manager of this research used different types of
research methods for gathering more authenticate as well as reliable information related to the
topic.
Research background
Primmer Inn is operating in the hospitality industry as well as it is well known British
hotel chain as well as United Kingdom largest brand name of hotel. Respective hotel is operating
at the different locations at the worldwide level such as United Arab Emirates, United Kingdom,
India, Germany, Isle of Man, and Republic of Ireland and so on. Their parent company is
Whitbread Plc. The respective research, project manager is conducting research to determine
impact of social media advertisement on the brand awareness. They select respective topic
because in current time almost each and every company is adopting social media platform for
advertising their products, service, and offers and so on. By enhancing understanding as well as
knowledge on this topic, researcher able to provide appropriate suggestion to the company so
that they adopt social media advertisement in best as well as effective manner.

Research rationale
The rationale of respective research is to determine impact of social media advertisement
on the brand awareness of a company. It is one of the essential topics in current time because not
each and every company around the world prefers social media advertisement for their business,
products and services. It is so because through it they able to attract more and more people
around the world as well as it also lead to effective development of relationship with a customer
that leads to increase sales and brand awareness. The respective method is also considered as
cheap method of advertisement as compare to other as well as it help in attracting wide number
of audiences in the less time duration. in addition to this, respective research include information
related to the brand awareness concept, different types of social media advertising which a
company may as well as it also include impact of social media advertisement on brand
awareness. The research report will also explain information related to different factors which an
organization needs to adopt while conducting social media advertisement.
Research aim
To determine ways which show impact of social media advertising on brand awareness of
a company. A study on Premier Inn
Research objective
 To understand the concept of brand awareness.
 To determine different types of social media advertising that Premier Inn may adopt.
 To analyze impact of social media advertising on brand awareness of Premier Inn.
 To evaluate different factors Premier Inn need to consider while adopting social media
advertising.
Research questions
 What is the concept of brand awareness?
 What are the different types of social media advertising that Premier Inn may adopt?
 What are the impacts of social media advertising on brand awareness of Premier Inn?
 What are the different factors Premier Inn needs to consider while adopting social media
advertising?

LITERATURE REVIEW
A literature review is also known as narrative review is considered as type of review
article. It is determined as reviewing procedure of scholarly paper which represent the present
knowledge including the substantive theoretical as well as findings that contributes to the a
specific topic. The respective method is considered as secondary method because in this project
manager gather information from the existing sources such as online as well as offline article,
newspaper, blogs, books and so on. In respect of this research project, project manager is
conducting literature review on the topics related to determine impact of social media
advertisement on the brand awareness of a firm. Literature review of respective research is
mentioned below:-
 What is the concept of brand awareness?
As per the article given on the skyword, 2020, brand awareness is considered as the level of
customer realization of an organization. It generally determines ability of potential customer to
not only realize a company brand image but also recognize its products as well as services
(Brand Awareness, 2020). Brand awareness can better spread by using inbound as well as
outbound marketing efforts. When there is competition in an industry is strong then brand
awareness will be considered as one of the greatest assets. So it is essential for every company to
conduct effective marketing practices or advertisement and promotion activities as through that
they can develop effective and strong image in the mind of customers. This will also help in
making them loyal so that they will conduct work in effective manner for the attainment of desire
goal as well as outcome in successful manner. In present time social media advertisement is one
of the effective tool which leads to creating as well as maintaining brand awareness at the
potential marketplace.
 What are the different types of social media advertising that Premier Inn may adopt?
 What are the impacts of social media advertising on brand awareness of Premier Inn?
 What are the different factors Premier Inn needs to consider while adopting social media
advertising?

RESEARCH METHODOLOGY
RESEARCH FINDINGS
DISCUSSION
CONCLUSION AND RECOMMENDATIONS

REFERENCES
Books and Journals
Online
Brand Awareness. 2020. [Online]. Available through:< https://trackmaven.com/marketing-
dictionary/brand-awareness/#:~:text=Brand%20awareness%20is%20the%20level,certain
%20company's%20product%20or%20service. >.