Individual Research Report on Intro Travel: External and Internal Analysis

Individual Research Report
FPPT.com

Introduction
• Intro Travel is a popular travel company as well as tourism
sector in Australia
• It has been operating since the year 2005 that is known for its
exquisite travel experiences for more than 14 years (Mair and
Jago, 2010).
• The mission is to create a socially responsible travel experiences
• The vision is to reinforce the position as a leading tourism
company

External Analysis
• External analysis is an objective
evaluation that is related to the
changing world
• It is imperative in recognizing threats as
well as opportunities (Vining, 2011)
• The external analysis will be carried
based on Porter’s five forces and pestle
analysis

Porter’s five forces
Threat of substitutes: There is
high chance for a tourism
company to start its business
Bargaining power of buyers: It is likely
to increase in the next five years (E.
Dobbs, 2014)
Bargaining power of buyers : It is
likely to be higher when there are
lesser individuals to fill the service
section.
Existing Rivalry: In the
coming five years, the rivalry is
likely to increase
Barriers to entry: In the
coming five years, the barrier is
likely to reduce due to presence
of the internet