Entrepreneurship and Innovation: A Case Study of William Shu and Deliveroo

Individual research report

Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Identify and select an entrepreneur....................................................................................................3
Prepare the topic guide......................................................................................................................5
Analyse data......................................................................................................................................6
Relate to theory.................................................................................................................................6
CONCLUSION....................................................................................................................................7
REFERENCES....................................................................................................................................8

INTRODUCTION
Entrepreneurship seems to be the ability and willingness to create, assemble and
operate a commercial business along with any of its complexities in order to maximize
profits. The much more popular form of entrepreneurship is the start-up of new companies.
As, entrepreneur is the one who have ability to take risk and generate innovative ideas with
the aim of converting into larger profitability. In this, innovation is also playing a crucial role
in every start- ups because it helps in inviting more and more people towards its services.
This will directly contribute in establishing competitive image of the company at market
place (Lorenz, Ramsey and Richey, 2018). Along with this, it also provides huge
opportunities to new organization in expanding operational activities in new market place that
directly contributes in attaining higher success at competitive market place. Current report is
based on successful entrepreneur i.e. William Shu, is famous businessmen in UK and also
cofounder and CEO of Deliveroo. This company is a British online food delivery company
that operate their business across 84 cities. Will Shu always focus in introducing new and
innovative ideas to capture people attention and make them more satisfied.
MAIN BODY
Identify and select an entrepreneur
Entrepreneurs, are considered to be the one who work with an aim to become successful and
earn profits. They develop their ideas of innovation into businesses and takes financial risk in
order to operate and organise their businesses. Thus, it can be said that entrepreneurs prefer to
accept the boundless uncertainty to become successful and to achieve their dream goal
(Giones and Brem, 2017). Furthermore, the entrepreneur on whom the entire report will be
based is William Shu, who is the co-founder and CEO of “Deliveroo” established in the year
around 2013. This is a British online food delivery company that simply delivers food to its
customers. Talking about the mission, their mission is to bring foods directly to people’s
doors from the best local restaurants available.
In context to the company’s value, it goes revolve around its customers and for
providing effective services they have a successful team. As a result, it helps in building
trusts and customers believe in the services they provide. With the change in course of time,
preferences and taste in regards to food has changed. People have no time to sit down and
have a big fat meal rather they prefer to have a short meal which hits their taste buds.