Entrepreneurship Management Assignment PDF
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Added on 2021-02-21
Entrepreneurship Management Assignment PDF
Added on 2021-02-21
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ENTREPRENEURIAL MANAGEMENT
Table of ContentsTable of Contents.............................................................................................................................2Executive summary.........................................................................................................................1INTRODUCTION...........................................................................................................................21. Overview of the Deliveroo..........................................................................................................22. Start of the Deliveroo entry.........................................................................................................32.1 Will shoo founder..................................................................................................................42.2 The idea.................................................................................................................................42.3 Product development.............................................................................................................4Opportunity and Porter 's Generic strategy-................................................................................4Porter's five forces.......................................................................................................................5Crossing the CHASM..................................................................................................................6Competitor analysis.....................................................................................................................7Value chain analysis....................................................................................................................8PESTLE at entry..........................................................................................................................8PART 2..........................................................................................................................................113. Growth and sustainability..........................................................................................................11Porter's Generic competitive strategy at growth........................................................................11Five forces model at growth......................................................................................................12SWOT analysis entry.................................................................................................................13Strategic group at growth...........................................................................................................14VRIO analysis at growth...........................................................................................................15Building blocks of competitive advantage................................................................................15Leadership roles and life-cycle of Deliveroo.............................................................................17Sustainability.............................................................................................................................174. Blue skies or future....................................................................................................................185. CONCLUSION & RECOMMENDATIONS............................................................................18REFERENCES..............................................................................................................................19
Executive summaryThis report gives the critical analysis of the entry, sustainability and growth, anddescribed the future of Deliveroo Ltd, it is the business that provides the best food deliveryservices to the customer. This is the best online food delivery app they doest have any stores andmachinery so the operating cost of firm is low. In order to identity the internal and externalactivities of the firm this report has critically evaluated the the business internal or externalenvironment by using the pestle, swot, porter’s generic strategies model, porter’s five forces, Ansoff matrix etc. Thus, deliveroo was established in 2013 that is founded by will shu . He is the bestentrepreneur who implement their idea into business. In starting carrier of the business, Willsaved the money to invest their funding in new business which is online food deliverer services.This new idea has connects restaurants to consumers through their app and couriers services.
INTRODUCTIONDeliveroo is the company that delivers the food, founded in 2013. It operates in the twohundred cities in the London. Company reported in the headquarter of London and makes themoney by charging the restaurants as a commission fee and also charge the customer for therespective order. This report contains that how the Deliveroo can create and sustain thecompetitive advantage that are unique activation method, customer satisfaction recorded,customer retention, network successful and cost efficient. This report also elaborate the need ofthe business to sustain it in the future includes the examination of business strength,Organisational capabilities, Green Positioning, Green Disposal, Hire the company that providesthe business information, Corporate Social Responsibility.1. Overview of the Deliveroowill shu and Greg Orlowski is founder of the company it also called Roofoods Ltd.(branded as Deliveroo) It is a British online food delivery company (Shu, De Clercq, Zhou. andLiu, 2019). Based in London, firm sales their products and services in two hundred cities in theUnited Arab Emirates, Kuwait, and Taiwan, United Kingdom, the Netherlands,Singapore,France , Germany, Belgium, Ireland, Spain, Italy, Australia, Hong Kong. Thus, firmprovide the best services through online which is food delivery and ordering services to thecustomer. A subsidiary operation, Deliveroo Editions, focuses on developing a network in allover the world. Thus, customer want to purchase the product, so they order their food throughonline app they place their order on the websites, Deliveroo contract with biggest restaurantacross the uk. So they deliver the order of customer through Currier services. Deliveroo’semployees are riders, who delivered the products and services, who pick up the orders atdifferent restaurants who contract with Deliveroo by implementing the high software whichdevelop the best way to provide the order to the customer on efficient time.
Illustration 1: Deliveroo Revenue and Usage Statistics, 2019(Sources : Deliveroo Revenue 2019)From the above chart it can be analysed that why riders work with Deliveroo. 45% ofpeople said that they give their hundred percent to achieve and meet the requirement of customerin order to support a further long-term goal. Thus, the riders of firm satisfied with the job as theyfind that this job is provide the flexibility this demographic also particularly valued flexibility.According to the data (Deliveroo Revenue and Usage Statistics, 2019) of 2016 Deliveroo earn£129 million and according to the financial time report that the employees of the firm is 200000.in 2017 Deliveroo confirms that company works with 30000 riders. 2. Start of the Deliveroo entryDeliveroo was started by the Will shu, who was a former banking analyst. It is the onlinecompany which provide the food deliver services that has started in the year 2013. Henceforth,Quoted enterprise offers takeaway food from the many of the restaurants and most of them notoffer this types of services before the start-up came along. Thus, business model of this firm is
very simple but different from the traditional start ups. It has more than 450 drivers and cyclistsas of now that delivers food from the restaurant to the end user. Deliveroo charges delivery feeson each order from the customer. 2.1 Will shoo founder Will Shu is the founder of Deliveroo he was born in Connecticut, United States ofAmerica to Taiwanese parents in 1979. The education life is goods Will Shu receive theirbachelor’s degree of Northwestern university, and then Will Shu got their first job in MorganStanley's in New York City as an investment banking analyst post in 2001. He found this idea in2013 with childhood friends and finally they start their business with new and innovative ideasname called Deliveroo.2.2 The ideaWill shu founder of the Deliveroo, came up with the idea to start the firm after saw thatthere were lack of suitable food delivery option within United kingdom. Therefore, idea behindthis is to allow customer to choose the food in variety of restaurants according to their taste andincome. 2.3 Product developmentDelivero is taking various initiatives to provide the best and suitable online services tothe customer in few minutes by promoting their services for people so that they use to thinkabout the Food delivery services form premium restaurants. It is the firm that provide the peoplehigh quality local cuisine from the places that the customers knows and like the most.Henceforth, transparency, convenience and quality all are the most valuable services of thisentity.Opportunity and Porter 's Generic strategy-The key strategic challenge of most of firms is to find out the right way of achiving thecompetitive advantage over the commodities and enterprise in market. Cost leadership- In this firm sets out to become low cost produce in the industry.Henceforth, the soruce of cost advantage are varied and also depend on structure ofentity. The firm has adopted cost leadership strategy that involves of developingeconomies of scale and making efforts t =o have reduction in cost. Differentiation cost- It is the cost that involves the creation of product or service that canbe perceived through out the country that is unique. Therefore, firm as Deliveoo charge
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