My Muscle Chef: A Successful Start-up Venture in the Food Industry

Individual Start-up Venture
Report
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Start-up Introduction................................................................................................................3
2. The process of new venture creation.......................................................................................4
3. Business Model........................................................................................................................5
4. Entrepreneurial marketing and finance....................................................................................5
5. Recommendations....................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
Venture is defined as start-up business which initiates the purpose to start a new company by
serving the customers effectively and efficiently (Ladd, 2018). My Muscle Chef is an Australian
company which delivers prepared high protein meals to the customers on large scale.
The report will analyse the venture’s introduction of how it was formed and the essential
information. Along with this, My Muscle Chef will identify the process of its creation. This will
further be described by the entrepreneurial marketing and finances which the venture holds.
Furthermore, business model followed by the venture will be elaborated. And at last,
recommendations will be provided to make the business and company reach success.
MAIN BODY
1. Start-up Introduction
My Muscle Chef is a food company which is functional and provides healthy and ready to eat
meals (Camilleri, 2020). The company supplies prepared meals which are marketed on their
health credentials. My Muscle Chef also serves its products and services through physical stores.
The business targeted customers are the ones who are interested in getting healthier and
quick meals through the food which is being served to them by company. The food which is
being provided to people is rich in proteins which help in making the company focus more on the
ingredients to be served to people. The Business targeted customers have reached the company
as main purpose of My Muscle Chef is focusing on the target customers which are conscious
about their health.
The major products and services which the company offers to the people are prepared meals
along with its main product that is the protein shakes. Other than this the company also caters
other foods which are beneficial for health aspects of people. The main feature of the company is
that it provides best of what are the healthy food ingredients for the body to the people.
Customer needs and wants is the main factor both for My Muscle Chef and people which are
utilizing its products and services (Ulloa, 2019). Customer needs and wants focused on the core
potential area which is health and for which they became more aspirational also they became
health conscious professionals and they looked for meals which benefitted the athletes. The
problems and fears which the venture is trying to address is that Mr Menon the Chef Founder of
company has not yet reinvented the meal delivery wheel. The major problem which aroused was
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