This assignment provides a strategic analysis of CRH Plc, focusing on their success factors, sustainable strategies, and recommendations for future growth. It discusses the application of Porter's Generic Strategies and Bowman's Strategy Clock to understand why CRH Plc has been successful so far. The analysis also evaluates the sustainability of CRH Plc's new strategy and discusses strategy direction and choices. Recommendations are provided for potential changes to CRH Plc's approach.