Strategic Analysis of CRH Plc

Individual Strategic
Analysis and Decision-
making Assignment

Table of Contents
INTRODUCTION......................................................................................................................3
CASE STUDY ANALYSIS......................................................................................................3
Apply Porter’s Generic Strategies model and Bowman’s Strategy Clock to the case, and
use these to discuss why CRH Plc has been successful so far...............................................3
Is CRH Plc new strategy sustainable, discuss strategy direction and choices?.....................5
Would you recommend any changes to CRH Plc approach? Justify your recommendations
................................................................................................................................................7
CONCLUSION..........................................................................................................................9
REFERENCES.........................................................................................................................10

INTRODUCTION
Different organisations are operating different aspect and challenging business nature
in the industry. The future is very uncertain in the industry so it is become important to
organisations for develop an understanding related to strategic environment in order to know
more about the competitive advantage of the company (Black, 2019). In this assignment a
case study is analysis on CRH Plc. This company was founded in 1970 and it’s headquarter
in Dublin, Ireland. Mainly three things are consider in this assignment which is porter’s
generic strategic and Bowmen’s strategic model to evaluate the successful nature of chosen
organisation. Furthermore, new strategy sustainable approaches and some recommendation
which must be adopted by CRH Plc.
CASE STUDY ANALYSIS
Porter’s Generic Strategies model and Bowman’s Strategy Clock to the case, and use these to
discuss why CRH Plc has been successful so far
Porter’s Generic Strategies Model
Porter’s generic models is the management tool which is analysis the industry and
understand different concepts which is depend on profitability of industry (Collins and
Frydenlund, 2018). The main step of these porter’s generic model is cost leadership,
differentiation, and focus which are discussed in the company along with their advantages
and risk analysis factors. Competitive advantage means how a company create their values in
market
Figure 1Modern Roots of Strategic Management: Cement Road stone Holding (CRH), 2021