Lean Start-up Method for ClickViver: Business Objective, Value Creation, and Development Plan

This document discusses the lean start-up method used by ClickViver to develop their business idea, achieve their objectives, and create value for customers. It explores the customer value proposition canvas, minimum viable products, and the lean business model canvas. The document also provides insights into the detailed development plan and operational strategies of ClickViver.

Individual Venture
development proposal
(COO)

Table of Contents
INTRODUCTION ..........................................................................................................................4
BUSINESS OBJECTIVE................................................................................................................4
VALUE CREATION.......................................................................................................................5
Customer value proposition canvas........................................................................................5
Minimum Viable Products.....................................................................................................6
LEAN BUSINESS MODEL CANVAS..........................................................................................7
DETAILED DEVELOPMENT PLAN............................................................................................9
FUFTURE DEVELOPMENT.......................................................................................................12
SUMMARY ..................................................................................................................................12
REFERENCES..............................................................................................................................14
APPENDICES...............................................................................................................................15

INTRODUCTION
A lean start-up is the new and advance method which is mostly used to find the
new products on behalf of the existing company. This method is the way which help the
company to find out the methods which use in developing the service or product which
is used by the marketers according to the need of the customer (Bateman, Blankenburg
and Kozul-Wright, 2018). Which help the entrepreneur to make less efforts as market
will already exist as soon as product is launched in the market. This type of lean start-up
products, it focus on the matrix like product popularity or customer value in the market.
This method suggest to the new company to make a product which is minimum viable to
check out the reaction of the customers after using the product or service of the
company. This is being by the strict plan which help the companies to make more profit
which is suitable for the company. This lean start-up plan is make on the ClickViver
team. As they are enter in the digital marketing business and serve the customer,
homesick remedy at the door step of the customers. They provide the services to the
creators, pain killers provide the income source for those who are suffering from the
Covid-19 pandemic and make a effect of the long term effect after this pandemic. This
report will concentrate on the business idea, objective, customers values, proposition
canvas, lean business model. All these models help to developed a detailed business
idea is present and some future suggestion is provided for the owner of the company.
BUSINESS OBJECTIVE
The business objective which is defined by the Chief Operating Officer (COO) of
the company (Drover, Wood and Zacharakis, 2017). Chief Operating Officer is the one
who operate the business activities, making the products, help in delivering the
services, and many more things which are handle by them. But the most important is
making an objective for the business here three main aspect is considering while make
an objective for the business are:
Profit: The main motive is to earn the profit in the business, the process of
generating the profit is done by satisfying the need of the employee and completing the
for generating the profit in the respected company they have to know about their
competitors, customers. In this pandemic time for increasing the profit in the next three

year they have to fulfil the business plan and give the tough competition to their
competitors. This will help In achieving the break even point in the next one year.
Sales Revenue: It is the amount which is achieved by the company by receiving
the earning amount after selling their service and products. In this company the COO
can improve the sales and revenue due to the additional orders and reducing the
marketing cost and provide the possible solution for Covid-19 to their customers which
help in increasing the sale.
Profit Margin: It define the company position with the help of ratios. It tell that
what are the current value of the company and how they handle the financial resource
(Elia, Margherita and Petti, 2016). In this business proposal, the idea of the low cost
Covid kit and homesick remedy items will make the profit margin by 20% in next three
financial year.
VALUE CREATION
Customer value proposition canvas
The customer value proposition canvas is used by the owners, in order to make
sure about that the product or services which are offered to customers are valued and
needed. This model is initially developed by the Dr Alexander Osterwalder, as a
framework to make sure about that the product and market are fit properly (Fahim,
2015). It is further diversified in the two main parts which are customers segment and
value proposition. This model is used when there is the need to refine the existing

product or service in the market or sometimes happen when the new product is going to
be launched from the scratch.
The customer value proposition is used and described as follows:
Customer Profile:
Customer Gain: In this segment the benefits are involve which are needed and
expected by the customer. In this the company must think about that products or service
which help in increasing the customer likelihood for adopting a value (Francks, 2015). It
used the result of the client and help the company to know about the client.
Customer Pain: This sector involve the customer negative experience,
emotions, and risk that the customer will experience from the using the product or
services which are offered by the company. The negative feeling which are confront by
the client while completing their requirements.
Customer Job: It include the functional, social and emotional task which are
customers, trying to control and perform in the efficient way. Here they trying to solve
and fulfilling the need they wish to satisfy.
A customer profile is used by creating for each segment and all segment include
the gain, pain and jobs.
Value Map:
Gain Creator: It shows that in what way the company should choose their
customer and how they can satisfy the need of the client. What are the service and
products create which gain the customer and added the value in it.
Pain Reviler: A brief description that how the product and service make a relief
the customer and satisfy their need (Jain, 2015). In addition to the firm it is imperative to
use the client in the better way and make it resolve so that organisation will ready to
remember their client and their needs.
Products and Services: The product and the services which create the gain and
resolve the pain which help the customer to create their value.
Minimum Viable Products
It is the concept which is used from the lean start-up, which make the stress the
impact of learning in the new product development of the company. The benefit of the

Minimum Viable Products, help in gaining the customer's interest in the products without
full development of the products.
These two models help the company to understand the client of the company
and try to deal with them in order to satisfy their need (Kesselheim, Tan and Avorn,
2015). It make the new ideas and coordinate with the administrative department and
solve them in the amazing way. In the respected company these model help in
increasing the value of the company and increase the size of their clients in the market
of London.
LEAN BUSINESS MODEL CANVAS
Lean canvas is an model which is used as the business model canvas, by
Alexander Osterwalder, this is known as the plan of action philosophy (Jones and Liu,
2017). This model framework is separated into the nine segments, that work in the
structure the building blogs for plan of action canvas. Also this type of business model
Canvas, reflect the plan for achieving the success of the company. While the new
business model applied for the new and innovative methodology using by Skype and
apple to make more attractive the products in the market. On the other hand, the lean
canvas model affect the revenue stream of a model which actually took few time like
some days to write the overall plan. This model is more specific, and more incorporated

with the small and large business effectively. This model help in utilising the action plan
which give the result to experience in the connection of the clients to whom the
company serve, the amount of incentive which is used by the employees, how the
business collect the cash and produce the high amount of profit. There are several
factors which are work in this model, this model is design by the COO of the company.
 Customers segments: Those who are looking for the traditional products,
customers who are interested in traditional and natural foods. Individual who are
pursuing the healthy and easy lifestyle. That customer who are busy in their
lifestyle and no time for shopping.
 Value proposition: They try to make unite the majority of the products and food
of the traditional taste in the nationalised services (Kumar, 2019). For partner;
they try to increase the sale, reduce the market cost, and a possible solution for
stay-active in the market. For the customers, they sue easy and quick access to
the large variant of the products, more interaction in the digital platform, great
customer experience and doorstep delivery.

 Channels: Clickviver application, their website and the social media platform are
the possible channels which are used by the company.
 Customer relationship: They used the customer relationship, by providing self
service, customer support, and with the help of feedback system they manage
the relationship with the customer.
 Revenue Streams: This include subscription, paid promotion, commission and
delivery fees are used as a sources where the revenue stream is generated.
 Key resources: Main key resource is the software where the work is done and
the human resource.
 Key activities: They serve the online platform, deliver the groceries, or
traditional products, reduce the market cost for the small business, and provide
the solution for the clients who are suffering form the lack of income due to
pandemic effects (Lam and et.al., 2015).
 Key partners: Grocery shops which are focus on the health, specialist, product
identification, restaurants and delivery staff are the partners of the Clikvivers.
 Cost structure: They used the cost structure of website and two platform
development, salaries and marketing costs are recurring in the starting and after
the launching they used the same cost structure until they don't reach to break
even point.
DETAILED DEVELOPMENT PLAN
COO Operational Plan
An operational plan is the plan, which include the high detailed planning that
show a clear picture of how a team work, and contribute the work and achievements for
the completion of the organisational goal. Most of the time operational plan include the
day to day task to run the business in the market (Lin, 2017). In the ClickViever, the
Chief Operational Officer will make the operational plan for the company. They make a
plan which include the schedule errand and venture which help the COO of the
company, which help in running the business application in the market.
Vision- Vision of the ClickViever company is to make the homesick food
products, which help the customer to make the products available for them in their best
quality. They wanna make a strong base application, which are helping the company to

make the strong image in the market. They provide the various services to the
customers who are interested in living and enjoying the healthy life style.
Mission of the company: The mission of the company is to launch a successful
online platform where all customers get the healthy and homesick food and groceries
items. And they deliver the products at the customers doorstep.
 Serve the customer on the equally basis.
 Work for the best and provide the genuine and justice for the every time.
 Respect the dignity of the customer and the employees of the company.
 Provide the best food and groceries products at there doorstep in the safest way.
 Provide the healthy lifestyle to the customers
 provide the safe and secure online platform where customer can trust easily and
make their secure payment.
Key to success: There are various way by which the company can use
the strategies for gaining the success and make suggestions in order to achieve the
mission of the company.
 They provide the door step delivery of the healthy and sustainable products
which are helpful for the company and for the customer also.
 They focus on the customer who are valuable to the company and get the
traditional food which are healthy and easy in use.
 They provide the gain to their customer by providing them the services through
their mobile application and website blogs.
 They make a good relationship with the customer and with the employees so that
it would be helpful for getting the success in an easy manner.
 They provide the high quality result in the pandemic time.
Research and Identification: It is concluded that in the research and
identification of the operational plan it is important to make the whole research which is
related to the budget; in the company the budget is make for the next financial year and
the objectives are set for the next three financial year make the company at their profit
stage (McAdams, 2015). They use the cost and spend the expense of about £50,000
Plus extra expense of the salaries for their human resource management staff in the
company.

Further they complete the primary and second research in order to complete the
analysis of the market and get to know more about the company's competitors. They
complete a survey in between the customer for knowing the impact of their services.
Based on the survey and feedback the COO of the company make the smart
operational plan. The chief operational officer make the centralized plan for the
customer.
In the team of ClickViver application the team members work on the basis on the
budgetary perspective, a resource perspective and a team member perspective. And
the team wants to be on high positions in the next three years. And for this they make
the strategic planning and their operations are work on the daily basis. They all manage
the queries of the customers and make them satisfy with their services.
Asian the budget and people: once the company's set the goals and objective
their main work is to Asian budget which make it important to plan the budget. This
budget is based on the yearly basis in the operational department (Minola, Vismara and
Hahn, 2017). That is the reason for maintain the budget at high priority so that the
operations of the company is work smoothly in the completing the daily objective. In this
stage the budget is defined and regulate in all over the department so that each
department will complete their day to day activities effectively.
Communication: In the beginning of the company it is important to make the
communication in between the companies department so that they all can interlink and
work for the common goal. It is essential to understand that why the operational plan is
important to execute and why it is important to communicate that plan properly. Every
single employee of the company are aware with the use of each and single strategy
which is regulate by the company. The regular communication ideally stated weekly are
impressive and make an ease in the use of the company's activities.
With the help of strong operational plan the company can easily tackle the day to
day activities which are creating the hurdle in the process (Morrison, Lane and Hibbard,
2015) . They can easily achieve the objective and make the successful future growth in
the market. In the operational doesn't necessary to include the project which are made
by the finance department. It define the structure of the company and regulate the
policies which are evaluating in the strategic plan.

FUFTURE DEVELOPMENT
The above operational plan and this report make a clear view that the ClickViver
make a god brand image in the future if they follow the precise suggestions according to
the plan. For the future development, competitor moves, changes in the customer need
are evaluated and define on the basis of the ansoff matrix.
This is the product market expansion matrix which help the company in the
market growth. This matrix include the four main segment which are covered with the
high risk from low to high which is discussed in detail:
 Market Penetration: This strtaegy focus on the increasing the sale but with the
help of staying in the current market and selling the existing product line(Salim
and Negara, 2018). This can be done by spending more time in the Clickviver
application and spend more on delivering the products at time.
 Product development: In this company introduced a new product in the existing
market place. Like the clickviver make the new homesick products for their
customers in the existing London market. This can be done by providing new
product, packaging, size, and taste or their products.
 Market development: Here the new strategy is to develop the new product in
the new market. The new market refers to the new area where the company
never start its operational activities (Widodo, 2015). Here the company doesn't
change in their product line as because the change in the product will not affect
the customers.
 Diversification: It means the company start its new service in the extremely new
market, which is very risky. This include the big chance for the company.
Clickviver can use this strategy after completing the three or four year in the
market.
SUMMARY
If my start-up is never existed, the world would be worse off because the online
platform of the clickviver company is based on the healthy and sustainable food and
groceries items. Which are usable for the health conscious people, who really wanna
enjoy a diseases free life. The Chief operational officer of the company clarify that the
services and products which are provided by the company to their customers are

healthy plus ready to use. While comparing with the other competitors it is concluded
that the the products and services of the company are cheap and affordable for the
lower income group people. This company is profitable as they are maintaining their
cost structure and budget with the appropriate operational and financial plan. The other
competitors of the company can face the tough competition as company is increasing
their selling and the investment is high as compare with the other companies. The value
which is creating after completing lean customer value proposition is helpful for deciding
the customer and offer them right food product at right time. As in the lean start up
companies like clickviver, the more and more investor are providing support as the idea
are so unique and different from the market and the future is seeing so bright and
successful, So the investors are likely to invest in the company. With this the company
can run their activities smoothly without any stoppage of operations because of
inappropriate funds.

REFERENCES
Books and Journals
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APPENDICES
Business model canvas for company Clickviver
From the above report's primary and secondary market research it is evaluated
that the company offer the organic food, vegan food, and other niche products which
are appreciate by the customers. The chosen market is London market, and there
promotion is done on the social media platform which provide the better understanding
of cost-benefits analysis.