SWOT Analysis of Marriott: Hospitality Sector Organization

INDIVIDUAL WRITTEN
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
SWOT analysis of Sainsbury......................................................................................................4
Organization's key service marketing challenges.......................................................................5
Theoretical principles of services marketing .............................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The file is based on the SWOT analysis of hospitality sector organisation,Marriott. Marriott is a
hotel chain having presence in many countries internationally. It addresses organisation's key
service marketing challenges based on secondary research and analysis. The threats in service
marketing are analysed of the hotel and how the strengths and opportunities help overcome the
threats.
SWOT analysis of Sainsbury
The analysis focuses on the strengths, weaknesses, threats and opportunities of the company. On
these factors, the company can realise its potential, work on the weaknesses and use further
opportunities to evade the threats.
Strengths
Marriott is one of the largest hospitality chain operating in UK. The company has an employee
strength of over 1,44,000 employees. Marriott has a leadership which is experienced for a long
time and has provided suitable guidance at all times to the company. The company has excellent
brand marketing strategies and advertising through means of electronic and print media.
Company has a large presence in hospitality chains across UK. Company has been listed on
stock exchanges (Leiber, Stensaker and Harvey 2018). The company sponsors several social and
environmental events too.
Weaknesses
The rising food prices has caused a rise in Marriott catering products too which is impacting
sales. The company needs to decrease its operational costs to maintain the profit margin. It has to
also find ways to minimize transaction costs by reducing on the supply chain and going for a
simple logistics approach to bring down the product costs. It also could not manage brand
switching well, as there is competition prevalent and despite many promotional offers given, this
situation still needs improvement. There was a hack of customer data few years back which
showed that company did not have updated system software (Vlados, 2019).