SWOT Analysis of JW Marriot

Running Head: SWOT Analysis of JW Marriot
MArriot International
SWOT Analysis
8/11/2018

SWOT Analysis of JW Marriot 1
Executive Summary
In the below presented report, the discussion will be executed on the approach of SWOT
analysis of the Marriot International group of hotels. Marriott international is an American
multinational diversified hospitality organization that is managing and franchising a broad
portfolio of hotels and associated lodging facilities. The business organization is a premium
range of chain of hotels all over the world. Expanding the business with best quality of services
to the customers and the guests is the prime motto of the business corporation. The business
organization is operating business in approximately 122 countries all over the globe and is
expecting further expansions and hence the approach of SWOT analysis is adopted. This
approach will be aiding the entity in analyzing the new markets and regions in which the firm is
planning The Marriott has the strong brand image in the world but also has the weaknesses and
has to face the threat from its competitors.

SWOT Analysis of JW Marriot 2
Table of Contents
Executive Summary.....................................................................................................................................1
Introduction.................................................................................................................................................3
SWOT Analysis of the Marriott hotel..........................................................................................................3
SWOT Analysis chart..................................................................................................................................4
Focus groups...............................................................................................................................................5
Conclusion...................................................................................................................................................5
References...................................................................................................................................................6