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Industry Analysis and Possible Adaptations : Assignment

   

Added on  2020-11-12

14 Pages2923 Words264 Views
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INDUSTRY ANALYSIS ANDPOSSIBLE ADAPTATIONS
Industry Analysis and Possible Adaptations : Assignment_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 5.1 ........................................................................................................................................1(A) Porter five Force Model ..................................................................................................1(B) Value Chain model ..........................................................................................................4(c) strategy for external environment.....................................................................................6(D) usefulness and limitation of porter five force model ......................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Industry Analysis and Possible Adaptations : Assignment_2

INTRODUCTIONIndustry analysis is framework which facilitates an organisation about its position amongcompanies which offer same kind of product and service to customer. Present report articulatesunderstanding of external factor with help Porter five Force Model. Report will also cover thevalue chain model in order to know different primary and supportive activities which are used invalue addition. Coca- cola Manager's different stargies to tackle unfavourable external factorsalso covers in study. Lastly, advantage and limitation of porter five force model will be given toknow where model should be use by manager. Coca- Cola is one of leading soft-drinkmanufacture which render many product variant like Diet Coke, Diet Coke Caffeine-Free, Fever-Tree Tonic Water etc.TASK 5.1 (A) Porter five Force Model This model help in examine level of competition faced by an organisation and industry.Coca- Cola manager uses this framework developed by Michael E Porter for making strategicdecision (Eskandari and et al., 2015). Tool help to increase profitability, increased market shareand competitor advantage. External factor impacts Soft drink industry are given below:1
Industry Analysis and Possible Adaptations : Assignment_3

(1)New Entrance (Low to Moderate)Some elements work as foster and barrier to make entrance decision in beverage industry.Easy entrance, encourage people to establish more business. And, large players in same industry,lowers the market share and increases competition. Coca- Cola has less threat for new entranceas beverage industry required large invest in every business activity (Long, Looijen and Blok,2018). Also, industry has moderate customer loyalty which means, new business has to wait longto acquire loyal consumer. 2Illustration 1: Porter Five Force Model (Sources: Porter’s Five Forces, 2012)
Industry Analysis and Possible Adaptations : Assignment_4

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