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Information System in Organisation - Coca Cola

   

Added on  2020-03-28

12 Pages2752 Words120 Views
Running head: INFORMATION SYSTEM Information systemName of the StudentName of the UniversityAuthor note

1INFORMATION SYSTEM Executive summary The aim of the paper is to analyze the solution that Coca Cola can use to solve the issue arosefrom the introduction of new coke in the market and the importance of important system foran organization. The main solution to the problem is that the brand could have used the priceand cost reduction policy to attract customer and capture the market share. Moreover, acustomer relation and business intelligence system could have been beneficial for theorganization.

2INFORMATION SYSTEM Table of ContentsIntroduction......................................................................................................................................2Discussion........................................................................................................................................2Market Forces affecting introduction of New Coke....................................................................2Steps to Improve Market Share...................................................................................................4Stages of Problem Solving...........................................................................................................5Information System.....................................................................................................................6Conclusion.......................................................................................................................................8References........................................................................................................................................9

3INFORMATION SYSTEM Introduction Coca Cola a beverage company manufacturing carbonated soft drinks and wasinvented by Asa Gruggs Candler in the 19th century. Since then the company has able to growat a faster rate with the marketing strategy of Candler. The company was able to capturedominance in the beverage market with the 20th century. The company sells its products to thelicensed Coca Cola bottlers worldwide (Cbsnews 2017). The company has been involved incontinuous innovations as well by introducing new products one after the other in the nameof its company. Some of the new inventions of Coca Cola are diet coke, coca cola zero, cocacola vanilla and others. Similarly it once it invented new coke at the time when the companystarted losing its customers to Pepsi. However, the new product did not go well and consumerdemanded to get back the old taste of Coca Cola (The Coca-Cola Company 2017). The reportdiscusses about the market forces that influenced the invention of new coke. It furtheranalyses some problem solving method to improve the competitive advantage of the companyand benefits of information system. Discussion Market Forces affecting introduction of New Coke The market forces are both the external and internal forces that affect the company insome way or the other. The market forces are also known as the competitive forces that hasan impact on the company’s growth. The five competitive forces that affects the companyand its surrounding market is threat to new entry, bargaining powers of suppliers, bargainingpowers of buyers, threat from substitute and rivalry from competitive firms (Fung 2014). Threat to new entrant:

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