Housing Industry Report: Market Structure, Revenue, and Growth

This report covers the developments of the housing market in Australia, including revenue, market structure, and growth. It also discusses factors influencing demand and supply, elasticity, and the impacts of price drops in the industry.

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THE HOUSING INDUSTRIAL REPORT
Name
Course
Professor
University
Date

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Contents
Executive Summary.....................................................................................................................................3
Introduction.................................................................................................................................................3
Revenue...................................................................................................................................................4
Industrial Growth....................................................................................................................................5
The Market Structure of the Industry..........................................................................................................7
Market Leaders........................................................................................................................................7
Industry background....................................................................................................................................8
Factors influencing demand in the housing industry.................................................................................10
Factors affecting supply in the housing industry.......................................................................................11
Elasticity....................................................................................................................................................11
Impacts of price drop in the housing industry...........................................................................................12
Conclusion.................................................................................................................................................13
Reference List............................................................................................................................................14

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Executive Summary
Things look optimistic in the year 2018 for the housing industry. Even though the improbability
of subsequent years has not completely gone and some markets would not be as resilient as they
have been – entirely the path ahead seems more business-like and settled. It will nevertheless be
an extremely busy year on the execution front. Various variables that affect the industry are
starting to calm down, and as the complicated ecosystem of 3rd parties as well as supervisory
requirements increases, there remains to be up-to-date structural changes and frontiers to
manage.
Introduction
Dexus Property Group is a real estate company in Australia that has $28.9 billion of assets under
control. Dexus is registered on the Securities Exchange of Australia, the company directly
invests and manages in high quality industrial properties and Australian office, moreover, it
aggressively controls industrial, office, health care and retail properties across Australia on
behalf of 3rd party capital collaborators. Dexus Property Group portfolio of $28.9 billion as 31
December 2018 comprises:
$13.9 billion owned property, with an extra $2.8 billion pipeline development and fifteen billion
dollars of managed property for 3rd parties’ customers, with an extra $2.4 billion pipeline
development.
Australia is one of the places that attract lots of people from across the world to settle in.
this is due to the availability of good social amenities such as a good education system, good
health facilities and a good economy. This has led to lots of people settling in the big cities of the
country, which include Melbourne and Sydney (Zhou, N, 2019, pp 12). In addition, it has always

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been an Australian dream to own a house. This is considered the lifetime investment for most
Australian citizens.
With all this factors, the housing industry has become one of the most lucrative industries
in the country due to the growing demand for houses. Hundreds of thousands of housing units
are commissioned annually (Sohlberg, M, 2019, pp 60). This has a huge impact on the
employment growth, taxation receipts, and a lot of effect on other industries such as
manufacturing, retail and supply.
The industry contributes significantly to the country’s GDP. The industry has had its ups
and down in the past years. In order to understand the industry properly, this report will cover the
developments of the market in the past and where it is. It will offer a clear understanding of the
market, its challenges, and its contribution to the economy and the amount of people who depend
on the industry.
Revenue
Key figures of November
Trend estimates Seasonally adjusted
estimates
Nov
2018
Oct 2018 to Nov
2018
Nov
2018
Oct 2018 to Nov
2018
Value of dwelling commitments(a)(b)
$m % change $m % change
Total dwellings 29 235 -1.1 29 129 -2.5
Owner occupied housing 19 726 -1.0 19 795 -1.4
Investment housing - fixed
loans(c) 9 509 -1.5 9 334 -4.5
Number of dwelling commitments(a)(b)
no. % change no. % change
Owner occupied housing 51 920 -0.2 51 967 -0.9
Construction of dwellings 5 648 -0.9 5 622 -2.0
Purchase of new dwellings 2 548 -0.6 2 619 3.4

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Purchase of established
dwellings 43 724 -0.1 43 726 -1.1
https://www.abs.gov.au/
https://www.globalpropertyguide.com/
Key figures of December Sep Qtr 18 to Dec Qtr 18 Dec Qtr 17 to Dec Qtr 18
RESIDENTIAL PROPERTY PRICES % change % change
Weighted average of eight capital cities -2.4% -5.1%
Sydney -3.7% -7.8%
Melbourne -2.4% -6.4%
Brisbane -1.1% -0.3%
Adelaide 0.1% 1.5%
Perth -1.0% -2.5%
Hobart 0.7% 9.6%
Darwin -0.6% -3.5%
Canberra -0.2% 1.8%

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Total value of the dwelling stock Dec Qtr 18
Value of dwelling stock(a) ($m) 6 677 797.4
Mean price of residential dwellings ($'000) 651.1
Number of residential dwellings ('000) 10 256.7
https://www.abs.gov.au/
Industrial Growth
https://www.google.com/search?
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+Statistics&oq=Australian+Bureau+of+Statistics&gs_l=psy-
ab.12...0.0..188...0.0..0.0.0.......0......gws-wiz.L9uDu8I6nUE

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https://www.globalpropertyguide.com/

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https://www.globalpropertyguide.com/
Figure 1 Contributions to growth in nominal Australian net private sector wealth at market
value
The Market Structure of the Industry
The housing industry in which Dexus Property Group is found experiences a monopolistic
competition market structure. The companies in this industry merchandise similar but somewhat
distinguished products. The following are the characteristics why the industry has a perfect
competition market structure: consumers may prefer one product over the other, all companies
maximize profits, companies sell differentiated products; there is free exit and entry to the
market. This provides the mining industry in Australia a particular power of the market that
allows them to charge elevated prices in a particular bound.
Market Leaders
List of housing industry market leaders in Australia.

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1. Aveo Group
2. Australian Real investment trust
3. Bennet and Fisher
4. Bridgecorp Holdings
5. Buckeridge Group of Companies
6. Campus Living Villages
7. Elders Limited
8. GPT Group
9. Dexus
10. Goodman Group
11. Lend Lease Communities
12. LJ Hooker
13. Leslie Joseph Hooker
14. Harcourts International
15. Mirvac
16. MAB Corporation
17. Pod property
18. Peet (Company)
19. Precision Group
20. S. Kidman & Co
21. Raine & Horne
22. Satterly
23. Scentre Group
24. Saville Australia
25. Stock and station Agency
26. Servcorp
27. Stockland
28. Vicinity Centres
29. Sunland Group
30. Westfield Group
31. Walker Corporation

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https://www.abs.gov.au/
Residential housing activity is reducing sharply
https://www.abs.gov.au/

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Industry background
In the past the Australian housing industry has maintained a steady outlook even during
the hard times in other western countries. The most notably was during the subprime crash 2008.
The industry has been on a growing trend since then.
The industry has been booming not only in Sydney and Melbourne, but also in other parts
of the country. The most notable reasons are the increase in population and increased income
due to a steady growth of the country’s economy. Western Australia has seen an increase in
population, which is due to the flourishing mining sector. This has also had a positive effect on
the housing industry as more houses are built to accommodate this people. House prices hit
records high in 2017 (Buildsoft.com.au, 2019, pp14). This was attributed to a number of factors,
which included:
 Investor activity in Sydney and Melbourne. This was mostly from Chinese investors who
flocked the Australian market.
 Low interest rates.
Tax incentives such as Negative Gearing and capital gains tax discounts. This means that if
you buy an investment property and the interest repayments exceed the rental incomes, you can
enjoy reduced income taxes. This is as long as the property is available for renting.
After reaching a record high however, the prices started falling in the last quarter of 2017.
This was the first time housing prices were falling since 2012. Compared to when the prices
were at peak in 2017, the housing prices had dropped by 11.1% and 7.2 in Sydney and
Melbourne respectively in towards the end of 2018 (Sohlberg, M, 2019, pp 60). Prices had fallen
at 4.8% nationwide in. Despite these developments, the housing industry is still one of the
biggest contributors to the country’s economy. It is one of the driving industries in the economy

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(Buildsoft.com.au, 2019, pp14). The aggregate contribution of the residential industry is 150
million dollars per annum. The industry has averagely contributed 23% to 24% annually to the
economy’s GDP over the past ten years. The industry revenue grows at an average of 2%
annually.
The housing industry employs over one million people. 321,521 firms that are supported by
the industry produce a direct 160 billion dollars’ worth of economic value annual.
Factors influencing demand in the housing industry
There are a number of factors affecting the demand for houses in the country. Increased
population, high incomes, low interest rates and greater credit availability are some of the factors
affecting demand in the industry.
The resource boom in the country has led to higher incomes and household wealth. The
productivity in the country has increased which has led to the country benefitting from the high
prices of her exports. With an increased wealth, most people have had interest in raising the
standard of their houses; in the upper and an increased need to have a second holiday home in the
coastal regions. With both couple working, many households have increased their wealth. This
has led to a direct increase in the demand for housing which in turn has led to increase in house
prices in the past decade (Aph.gov.au, 2019, pp 13).
Lone person households have increased as compared to the past where most house
owners were couples. This is due to the fact that young people now tend to take longer to marry,
and an increased number of couples divorcing. This has in turn increased demand for housing to
a certain population. Lone person household is projected to rise as compared to couple or group
home ownership. As earlier stated, the Australian population is growing at a fast rate. The
population is growing by 1.6% as at the end of the year2017. This is due to an increase number

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of immigrants and births in the country. Natural births accounted for 32% of the net growth
while overseas immigration accounted for 68%.
This has resulted to increased demand for housing. Most of these immigrants are skilled
in different fields, which mean they easily get employment in areas with shortage of skilled
labor. This makes it easy for them to acquire housing, thus increasing demand (Aph.gov.au,
2019, pp 13).
Factors affecting supply in the housing industry
The demand for housing in the country has been high and is still increasing with time.
This has had a negative effect on the supply side of the industry. The industry is yet to catch up
with the ever-growing demand for houses for a long time until recently when the supply of
housing increased significantly. As noted earlier, the prices of houses have been on a steady
increase in the past decade hitting a record high in mid-2017. After these, the prices started
falling and are now at the same prices as 2016.
In recent years, there has been an increased foreign investment in major cities especially
from the Chinese. This has led to the supply side of housing to catch up with demand. This has
been one of the reasons for the falling of prices in the housing sector. Population distribution in
the country has also been a factor affecting supply of housing (Corporate.amp.com.au, 2019,pp
35). During the mining boom in the recent years since 2003 saw an increase in the population in
Western Australia. This boom led to investors responding by building houses in the region.
During the boom, houses built in the region accounted for a big percentage of all houses built in
the country. The supply was catching up with demand but unfortunately, there has been a
population shift as the mining boom started falling.

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Elasticity
The housing industry is elastic. There has been a drop in the prices of houses in the
country since the last quarter of 2017. This happened in the midst of a high demand for houses
especially in the cities of Sydney and Melbourne (Managecasa.com, 2019, pp 13). The demand
for houses is still high as the factors such as a growing population are still there. The drop in
prices has also led to a growing demand in houses, which means that the industry is still elastic.
With the availability of affordable mortgages, low prices of houses and a good supply of houses,
it means that more buyers are able to buy houses. Incomes in the country are still high as the
economy is still strong, meaning people can afford even more luxurious houses (Zhou, N, 2019,
pp45).
Impacts of price drop in the housing industry
The prices of houses have been increasing in the past decade. At some point it was seen
as if the Australian dream of owning a house was dying. The prices as indicated earlier were
increasing and reach a record high in 2017. The prices were overvalued compared to incomes
and rents. They had reached expensive levels by the global standards. The increase in prices saw
a strong increase in household’s ratio of debt to income. The prices in the houses then started
falling at the end of the third quarter of 2017. The prices have fallen by 9% since then to the
same level as they were in mid-2016 (Bourassa, S.C., 2015, pp 37).
During the surge in prices, there was a lot of foreign investor activity in the country. This
meant that there was a high supply of houses in the market. The Chinese in specific bought a lot
of houses in the major cities such as Sydney and Melbourne. This was one of the major reasons
for the surge in prices. In the recent years, the Australia foreign investment review board has had

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some regulation on the direct foreign investment in the country, which has reduced the effect of
the Chinese investors in the housing industry (Bourassa, S.C., 2015, pp 37).
During the surge, there was also a lot of supply of houses into the market, which was
catching up with the demand for housing. With a reduced foreign activity in the market and a
high supply of housing it means that the demand for housing might drop. This means farther
drop in house prices. The drop in house prices will continue dropping but not in the long term.
With factors such as an increased population in the country still there, the demand for housing
will still be there. There have also been signs of renewed interest from the Chinese investors
again in the year 2019, which might contribute, to increased demand for housing in the end. The
housing prices therefore have a good outlook in the end and the prices might start having an
upward trend again.

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Conclusion
The housing industry is by no doubt one of the most dynamic industry in the country. The
Australian citizens always have held the dream of owning houses dearly in their hearts. The
industry has had its best and worst days. When the investors in the market were having good
returns, the Australian homebuyers were having a nightmare in that it was hard to acquire
property. From the above analysis, it is clear that the industry is important to the economy. It
employs many people and contributes to the tax bracket (Zhou, N, 2019, pp 12). The recent
developments with no doubt will be in discussions for times to come. The good thing is that the
industry still has the potential of recovering with time. In the meantime, however, the
homebuyers will have the best deals as the prices are going to favor them. The tax by the
government incentives too will help in the recovery of the industry.

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Reference List
Aph.gov.au, 2019. Chapter 4 - Factors influencing the demand for housing – Parliament of
Australia. [online] Available at:
https://www.aph.gov.au/Parliamentary_Business/Committees/Senate/Former_Committees/hsaf/
report/c04#c04f10 [Accessed 23 May 2019].
Bourassa, S.C., 2015. A model of housing tenure choice in Australia. Journal of Urban
Economics, 37(2), pp.161-175.
Buildsoft.com.au, 2019. 10 Statistics Defining the Australian Construction Industry. [online]
Available at: https://www.buildsoft.com.au/blog/10-statistics-defining-the-australian-
construction-industry [Accessed 23 May 2019].
Corporate.amp.com.au, 2019. Australian housing downturn - how bad will it get?. [online]
Available at: https://corporate.amp.com.au/newsroom/2019/january/australian-housing-
downturn-how-bad-will-it-get [Accessed 23 May 2019].
Managecasa.com, 2019. Australia Housing Market Predictions 2019 | Sydney Melbourne
Brisbane Hobart Real Estate Forecast | ManageCasa. [online] Available at:
https://managecasa.com/articles/australia-housing-market/ [Accessed 23 May 2019].
Sohlberg, M, 2019. Australia Property Market Outlook in 2019: A Complete Overview. [online]
Asia Property HQ. Available at: https://www.asiapropertyhq.com/australia-property-
market [Accessed 23 May 2019].
Zhou, N, 2019. Australian house prices falling at fastest rate in a decade. [online] the Guardian.
Available at: https://www.theguardian.com/australia-news/2019/jan/02/australian-house-
prices-falling-at-fastest-rate-in-a-decade-data-shows [Accessed 23 May 2019].
https://www.abs.gov.au/

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https://www.globalpropertyguide.com/