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Principle of Financial Marketing - PDF

Conduct a fundamental analysis of an industry and two ASX listed companies within that industry, considering both the overall economic environment and the companies' financial situations.

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Added on  2020-10-04

Principle of Financial Marketing - PDF

Conduct a fundamental analysis of an industry and two ASX listed companies within that industry, considering both the overall economic environment and the companies' financial situations.

   Added on 2020-10-04

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PRINCIPLE OFFINANCIAL MARKETING
Principle of Financial Marketing - PDF_1
EXECUTIVE SUMMARYFinancial market is a place where different typeof securities, stock, fungible items,derivatives and commodities are traded among the buyers and sellers. Generally, transactions aredone at low cost within the markets for gaining higher returns. Under this, stock, equity,preference shares, bonds, etc., are included whereas commodity comprises with metal,agricultural items, precious stones etc. The present study isbased upona fundamental analysis ofthe companies that are listed in the stock market. Real estate industry is taken as a base whereAbacus Property Group Stapled and Aveo Group Stapled firms are taken into consideration.Both these companies are listed in the Australian Securities Exchange (ASX) market. There arewide range of aspects included in the economic environment that creates either negative orpositive impact on firm's performance. Along with this, the value of business and prices of sharesalso get affected by such factors. Economic fundamentals affecting includes interest, inflation,GDP, exchange rate, currency value etc. Apart from this, by considering accounting informationof Abacus and Aveo companies, business performance is also being measured over here.Performance of both these firms are also compared with the real industry in the study of financialmarket.
Principle of Financial Marketing - PDF_2
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Introduction of the Australian real estate industry.................................................................1Mission statement of selected firms.......................................................................................1SECTION 1: TOP – DOWN ANALYSIS.......................................................................................2Impact of economic fundamental changes on chosen business performance and its share prices................................................................................................................................................2SECTION 2: BOTTOM – UP ANALYSIS.....................................................................................3Financial ratios of Abacus property and Aveo group for the year ended 2016 and 2017......3Comparison with industry standards....................................................................................11SUMMARY AND RECOMMENDATIONS................................................................................12REFERENCES .............................................................................................................................14
Principle of Financial Marketing - PDF_3
INTRODUCTIONIn the financial market, shares, bonds, securities, commodities, derivatives etc. are tradedamong two or more parties with a purpose of generating income. In the present project, realestate industry is considered as a base of this study. Further, Abacus Property Group Stapled(ABP) and Aveo Group Stapled (AOG) companies are chosen that are listed in the ASX market.In the current study, various factors are explained that known to affect the share prices of thecited firm. Along with this, such economic fundamentals are analysed that creates an overallimpact on the carried business performance. Beside this, financial ratios ofboth these entities areperformed in order to assess their performance in the real estate industry. At the end of thisreport, recommendations are provided to the firms as well as the investors for taking effectiveand fruitful decisions.Introduction of the Australian real estate industryThe real estate market of Australia comprises with two basic factors which are trading ofproperty and permanent fixture of itsposition in the country. When looking at the growth rate ofthe property market in Australia,it can be assessed that, it is growing in a positive and fruitfuldirection. Due to which, its contribution in Australian GDP is higher in comparison to othermarkets. Housing prices in this country have steadily grown from the past few years due tohigher demand by the local community. Growth rate in this market is approximate 3% per yearsince 1970. Apart from this, charges of the real estate are highly attractive that has supported togrow in a positive direction (Australian Real Estate: Market Overview, 2016). When consideringthe global property market, then also performance and improvement is found to be at a higherpace in the Australian economy. Mission statement of selected firmsABP company:The Abacus entity is developing as one of the leading diversified group of property whichoperates in Australia and offer houses at attractive prices. It was established in the Australian realestate industry in 1996 with the below stated mission:1
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