Industry Research Paper: Telecommunication in Amazon.com Inc. and Asana

This research paper explores the critical role of telecommunication in two contrasting businesses: Amazon.com Inc., a large-scale e-commerce giant, and Asana, a smaller SaaS provider. The paper delves into the history, mission, vision, and value statements of both companies, highlighting their unique approaches to telecommunication. It further examines the management of risks, business management strategies, communication systems, and security implementations employed by each organization. By comparing and contrasting these two companies, the paper provides valuable insights into the diverse ways telecommunication impacts business operations and growth across different scales and industries.

MANAGEMENT OF BUSINESS TELECOMMUNICATIONS
CIS8009: Management of Business
Telecommunication
Title: Industry Research Paper
Student Name:

Abstract
Telecommunication in every business is a very must to implement. Telecommunication helps
the organization to build over its business over a distance by sharing the information which
leads to the global business approach of the company. Business telecommunication can lead
the organization to rich deliverable goals as it will extend the current growth of the company.
In the given project there are a vast analysis two types of scaled businesses which are Large
scale industry i.e., E-commerce company Amazon.com Inc. and the other small scale industry
which is SaaS provider Asana.
The research paper gives a descriptive knowledge of need of telecommunication in the large
scale and even small scale industries to evolve in a better and competitive way.
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Contents
Abstract......................................................................................................................................1
Introduction................................................................................................................................3
Amazon.com Inc.....................................................................................................................4
Asana......................................................................................................................................6
Future Requirements..............................................................................................................8
Management of Risks.............................................................................................................9
Business Management..........................................................................................................11
Communication....................................................................................................................13
Security Implementation......................................................................................................14
Conclusion................................................................................................................................16
References................................................................................................................................17
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Introduction
The research paper includes a great discussion about two company has chosen that are
Amazon.com Inc. and Asana. Both of the company are of different domain and deals with
different expertise. Knowledge of company history, values, mission and vision are going to
be stated. This industrial research paper will provide a substantial amount of understanding
about the need network in an organization which relies on this for its business communication
and systems included.
This paper will also discuss how telecommunication in an organization can lead to a better
growth development of the company and what major impacts can be measured.
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Amazon.com Inc.
History
Jeff Bezos is the company founder of Amazon. The company was formed in 1994 after
resigning from Wall street firm. The company was initially named as Cadabra, in 1995 it was
later named as Amazon because the founder of the company found Amazon in a dictionary
which means a place that is very exotic and different. Till 2011 the company incorporated
around 30,000 employees in the USA and in 2016 survey the company managed to provide
employment for around 180,000 employees. In 2017 survey they have a massive amount of
employment rate crossing over 566,000 employees in number.
Mission
The company’s mission is to provide best in class E-commerce service to the users. The
company strives to provide products and services at considerably lowered prices to its
customers from the top selections. Amazon includes several mission components but the
following is the main motive of the company –
 Lowered product prices
 Selected products
 Convenient service providence
Lowered price rates for products and services is the main strategy of the company to be
provided to its customers. Amazon speaks of the availability of wide range of products over
its E-commerce which in best selection. The quality must be convenient and the E-commerce
portal must be very user friendly so that point of convenient service providence is not missed
(Gregory 2017).
Vision
Amazon speaks for the vision of the company including the statement describing to being a
top company in the centre of the world for the domain of customer satisfaction service
providence. Every requirement of product made by the customer company wants to deliver its
services. The vision of the company includes mainly three components which are as below –
 The global reach of the company
 Priority to its customers
 A wide variety of product selection (Gregory 2017)
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Value Statement
Amazon.com Inc. is an organization which has long term goals to achieve and to maintains
their legacy of superior service providence with the reliable customer satisfaction. The
company follows the number of principles or statement values for a better growth of the
company (Satterfield 2014). Following are some of the value statements proposed by the
company –
 The company is totally obsessed with customers
 Organization tends to simplify and invent new services
 Developing the best services
 Hiring new candidates for growth
 Result delivery is a must
 The company is biased to action not thinking
 Trust from customers is the main gem of the company
Business Type
Amazon is a big organization which deals with a number of service deliverables. Amazon has
various types of service providence which deals in different sectors of businesses around the
world. As the largest retailer on web Amazon has various products and service deliverables
as the business role of the company. Some of the services and products are listed below –
 Amazon.com
 Amazon Web Services (AWS)
 Amazon Prime
 Amazon kindle
 Alexa
 IMDB
 Amazon Drive
There are more than 60 services and products offered by the company which is provided for
the customer use for their personnel or commercial use ("Over 61 Amazon Products &
Services You Probably Don’t Know" 2018).
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Asana
History
Asana is a small company founded by Facebook’s co-founder Dustin Moskovitz and Ex
engineer Justin Rosenstein in 2008. The company provides its own mobile and web
application named Asana. The application is designed and developed which incorporates the
office and team work with a managed tracking of work progress of the project. The company
Headquarter is in San Francisco, California, USA. From the company survey of 2017, there
are around 300 employees working in the organization.
Mission
The company aims for a rich culture in the field of work management. The company thrives
for a better development of the company customers by providing the application tools which
is the keen application feature of the company. The company tries best ways to fulfil the
current requirement of the customers (ZURER 2017).
Vision
The vision of the company is very clear from the core. The company only plans its products
and services that will change current methods and help its customers to fulfil their
requirements by the use of Asana. The company visualizes itself in top ranks among the
competitors in the field of project management tools and service providence. The company
aims for happy customers, as they are the heart of the company.
Value Statement
The company work on wide principles in quantity. The company always speaks of better
development and growth of the customers and the company and its employees. Asana is a
modern thinking company which provides various benefits to its employees like effortless
working area, proper meals etc. this makes the company environment healthy and leads to a
nourished business approach (ZURER 2017). Following are the value statements proposed by
the company –
 Customer satisfaction is mandatory
 Healthy organizational environment
 Continuous Improvements
 Best in class user experience in managing the projects
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Business Type
Asana is a company which provides project management tools which are web and mobile
based applications. The company builds their products for better team work management and
task management of the project which are working on SaaS (Software as a Service) concept
of cloud computing. The product is so developed and evolved which will revolutionize
current practices of work management in an effective manner. Team collaboration in Asana
provides a great feature of communicability between team members.
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Future Requirements
Amazon.com Inc.
Amazon is already in big demand in the sector of E-commerce around the globe. The
company is striking for various new opportunities for enriched growth of the organization.
But the company still thrives for better development in the current services and products
deliverables for future perspective (Investments 2017). Following are some of the future
requirements for Amazon.com Inc. –
 World’s best E-commerce experience
 Amazon's Global outstretch in a different field of work
 Advancing the existing AWS services for the best IaaS service provider
 Return goals from the capital invested in E-commerce and AWS mainly
Asana
Asana is a small organization but holding up with big beliefs and goals. Their strategic plans
and approaches for new implementations of the problems in dealing with the issues related to
project management and team collaboration in a very effective way. The company has
different and a number of futuristic requirements. The company needs to evolve in the IT
sector for providing best in class service in project management tools with their expertise
tools. The company needs to grow their employee extent so that it can meet new goals and
achievements.
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Management of Risks
Management of risk in any organization is a must because it is the methodology adapted for a
better and continuous working of the company or organization without any problems
included. This section includes the strategies adapted by the selected companies for the
eradication of the risks involved in the organizational working. The companies involve a
wide usage range of network telecommunication so there may be a number of risks involved
in this domain. For the company's risk management below are the strategies involved –
Amazon.com Inc.
1. Economic Risk
A large scale organization has to always deal with this risk because larger the
organization grows the larger the impact of the economic risks is bind to the company.
The economic condition can widely affect the situations like interest rates, exchange rates
etc. The risk can be mitigated by applying the best possible risk prevention strategies.
Like for new setup of a warehouse several measures like the cost of land, cost of
infrastructure can be optimized accordingly.
2. Risk of Resources
Amazon is a company that mainly expertise in the field of E-commerce globally. So the
company mainly depends on the sale of the products. Now the sale of the products
depends on various conditions. There is always the risk of risk of resources involved in
Amazon. Like for example network related risk can make the site down or customer
dissatisfaction or like unavailability of seller etc.
3. Risks according to Country
Amazon is a global service provider. It has to deal with a number of service mediator for
a single global service. There is a large number of risks in service providence by the
company in the different country. Such type of risks is due to the country conditions,
country policies, political dependency, geographical conditions etc.
4. Risk related to competition
Amazon is a great organization which has number contenders in the market. Several
companies and organizations are working currently in the market which are great
contenders to Amazon. So this leads to a high risk of the competition of who is going to
capture the market, which company have better sales etc. Here better business
management plan can mitigate the risks involved.
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Asana
1. Human resource
Every small company has to deal with human resource. Small companies like Asana
needs a greater number man source so that future goals of the company can be fulfilled.
The company is always at risk from a lowered number of working members of the
organization because they have to deal with a large number of works. For mitigation of
such risk the company has to hire a number of employees but with needed qualification
(Jayathilake 2012).
2. Technical risks
A company like Asana has to deal with several technical risks and issues. Due to the
small size of employees and lack of technical resources the company have several risks to
be mitigated.
3. Partnership or Stakeholder risks
The stakeholders are the main pillars of a small scale industry. They depend on the
funding or involvement of partners. So management of stakeholders is a must.
4. Internal/ External Risks
A small company like Asana has to always deal with such risks. Such type of risk can
involve a number of constraints like maintenance problems, infrastructural related issues,
market risks, contender risks etc. all these risks must be mitigated.
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Business Management
Amazon.com Inc.
Amazon business management withdraws all the efficacy of the Operation management of
the company. The company is highly dependent on its E-commerce as it is the main domain
of the company. For this several managements, works are done at the back end in every
service provided by the company. Business management is a very wide concept which
involves various small managements, some of the business management strategies adopted
are discussed below–
 HRM (Human Resource Management) – the Large organization has to deal with a large
number of employees so there needs to be a specific plan for managing the employees
and their development (Ferguson 2017).
 Quality Management – Amazon is a global brand company which has to deal with a large
number of customers worldwide. So it’s the company’s first duty to maintain a quality
standard for the service provided by the company.
 Customer Relationship Management (CRM) – The company has to interact with various
kinds of customers and their queries. So there is a need for customer relationship
management in the company to deal with such a task.
 Planning – Company like Amazon have to create a sophisticated future plan which will
manage the ongoing and upcoming objectives and their work structures.
 Communication – Communication a large company like Amazon can be a haptic task.
Communication is a vital constraint of a large company for the business development. So
strategic plans and technologies must be implemented for the telecommunication in the
organization.
Asana
Asana is a small company with a limited amount of resources so it has to face the
obstructions in the Business management of the company. The company has to adopt a
number of business strategies so that the business management of the company can lead to
the goals and make the organization achieve the targets ("Management styles: Small and
large businesses" 2015). Following are some of the small company business management
strategies –
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 Staff – Size, and quality of staff matter a lot in a business. Asana is a small company with
only 300 employees working in the organization to deal with more than 21,000
customers. So there is need of proper quantity and selection of the staff for the
organization.
 Quality management – as the company is very small it has to provide best of the best
service to get stand up in the market. For customer satisfaction and for a positive response
or feedback from the customers the company has to provide best quality service and
products for the emergence of the company.
 HRM (Human Resource Management – Small companies has to adopt Human Resource
Management strategies from the start because it can be very beneficial for present and
future need of the company.
 Direction – The employee of a small company like Asana has to deal with Direction
management for tasks fulfilment. Seniors or colleague can provide the best direction for a
better performance of the team which will eventually lead to the achievement of goals.
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Communication
Communication plays a significant role in the company environment. Each kind of industry
needs an effective solution for communicating with either customers or the employees or to
any other organizational person. A better communication in a company can lead to better
team collaboration between team members and will create a better business environment.
There are mainly two types of communication informal, formal, downward, upward, external,
internal communication in company atmosphere ("Types of Communication in Organization |
Management Study HQ" 2018).
Amazon.com Inc.
Amazon is a large company and so does the number of employees in it, so a great
communication scheme is applied over the organization so that company communication runs
in a smooth and fluent way. The company also has to deal with the customers and
communicating with them can affect the company goals. There are two types of
communication involved in such a condition which are B2B (Business to Business) and B2C
(Business to Customers). B2B is the type of communication system which company uses for
internal business or organizational medium like for dealing with other small or large
organizational partners etc. B2C is used where there is communication to be made between
the company and its customers. Here company sells directly their products and services to the
customer.
Asana
Asana is a small scale company which has to deal with more than 21,000 customers on 300
employees. So a good communication system criterion must be set to full fill the needs and
demands of customers. Here B2B communication is not that much needed but an excellent
B2C communication is required. Moreover, then this company has to also make a good level
of customer satisfaction for this they can provide service expertise to the customer which
eventually makes the customer satisfied. B2C communication includes all over
communication types which are held between organization and customers, so, feedbacks can
also be very helpful from the customer side to develop a better and improved system
(Donaldson 2017).
Asana has its own platform or team collaboration so it can be very helpful in internal
communication in the company.
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Security Implementation
For every organization, security is the first priority of the company to implement in order to
preserve the assets and vital information of the organization. The risk of security breach is
large in quantity in large scale industries on the other hand small scale industries have less
amount of intruders but can be easily be penetrated. Therefore, a solid and robust plan for
security implementation is required in both types of organizations.
Both the companies Asana and Amazon have a good strategic security implementation. They
both have a little bit of common security system (Johns 2016). Following are some of the
security practices implemented by companies that provide online business –
 Firewall
Firewalls can eb hardware or software which protects the system or network from outer
networks. Firewalls are of a different kind like proxy firewalls, gateways, IPS etc.
Companies use such practice of security for a better approach to security implementation.
As the firewall can also be hardware so it is hard to penetrate a firewall.
 Encryption
Encryption is the technique or methodology which is used to prevent the information
from intruders. In encryption, the data is altered to some another cipher text which is not
understood by the intruders and the data inaccessibility is maintained. Companies use
their own encryption algorithms for their own security implementation.
 Backups
Backup is the feature which is highly recommended in any organization. There can be
several circumstances and conditions in which the original data can be inaccessible. For
the solution of this, a security methodology can be implemented in which regular backup
of the data is made and whenever there is a need for backup data is can be accessed.
 DMZ
DMZ stands for Demilitarized Zones. In this security practice, all the servers and
important hardware's of the organization are grouped together and all of them are in
housed secured from security implementations like firewalls. DMZ has a very little
internal network access and it directly communicates with the external network. If the
intruder penetrates the company network then it can only breach DMZ network, internal
network will still be secured.
 Software
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The software can be a good security implementation technique for a quick security
service providence. Several software tools are there which provides security features.
Security policies work upon the different layers of the network to provide better grip on
the security measure. This type of implementation is cheaper than Hardware installations.
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Conclusion
The industrial research paper provides a detailed information about two organisations one is a
large scale company and other is small scale industry which is Amazon.com Inc. and Asana.
Both the companies have a large difference in a number of employees, infrastructure, market,
resources etc. The paper provides a comprehensive information about history, vision, value
statements, mission, current needs and future requirements. Risk management, business
management, Communication fundamentals and security implementations are also discussed
of both the companies. Hence the research paper provides a great knowledge about the two
different types of company management and issues related to business.
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References
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<https://consciouscompanymedia.com/workplace-culture/developing-talent/asana-
designs-successful-authentic-company-culture/>
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