Impact of Ineffective Leadership Skills on Organizational Performance and Productivity in UK Fashion Industry: A Study on Burberry

Project 1
Quantitative Data
Analysis Report

Abstract
The current research project is based on the issue of ineffective leadership skills due to
which organisational performance and productivity highly affected. In this research, the impact
of ineffective leadership skills are identified by the researcher along with challenges that are
facing by Burberry due to ineffective leaders in the business. Positivism philosophy, deductive
approach, survey, data collection methods and so on were covered in the Research Methodology.
Data analysis helped in analysing and interpreting the gathered data.

Acknowledgement
I would like to thank my teachers and professors who indulged me this opportunity to do
this wonderful project. My family and friends also encouraged me during the entire journey of
my investigation so I am really thankful to them. Their feedback supported me to rectify my
mistakes and perform better job on the current investigation. Also, they have provided me the
resources through which I could be able to finish my work and attained good grades as well.

Table of Contents
Abstract............................................................................................................................................2
Acknowledgement...........................................................................................................................3
Introduction......................................................................................................................................6
Background of the research.........................................................................................................6
Problem statement.......................................................................................................................6
Significance of the research........................................................................................................6
Research Aims and Objectives....................................................................................................7
Rationale of the research.............................................................................................................7
Literature Review.............................................................................................................................8
Concept of ineffective leadership skills in context of fashion industry of UK...........................8
Impact of ineffective leadership skills on the organisational performance and productivity of
Burberry......................................................................................................................................8
Challenges facing by Burberry due to ineffective leadership skills in context of fashion
industry of UK.............................................................................................................................9
Research Methodology....................................................................................................................9
Research Philosophy...................................................................................................................9
Research Approach.....................................................................................................................9
Choice of Methods....................................................................................................................10
Time-horizon.............................................................................................................................10
Data Collection and Analysis....................................................................................................10
Sampling...................................................................................................................................10
Ethical Considerations..............................................................................................................10
Data Analysis and Interpretation...................................................................................................10
Data Presentation and Interpretation.........................................................................................10
Conclusion.....................................................................................................................................15
REFERENCES..............................................................................................................................16
Books and Journals:..................................................................................................................16
Online:.......................................................................................................................................16
Appendix........................................................................................................................................17