logo

Influence of Advertising on Customer Behaviour

   

Added on  2020-07-22

18 Pages3854 Words81 Views
Research Report

Table of Contents1.1 INTRODUCTION.....................................................................................................................11.2 BACKGROUND ......................................................................................................................11.3 LITERATURE REVIEW..........................................................................................................21.4 AIMS AND OBJECTIVES.......................................................................................................4RESEARCH METHODOLOGY.....................................................................................................4Research Design..........................................................................................................................4Research Philosophy...................................................................................................................4Research Type.............................................................................................................................5Research Approach.....................................................................................................................5Research Strategy........................................................................................................................5Research Techniques...................................................................................................................5Sampling.....................................................................................................................................5Research Question.......................................................................................................................51.5 GANTT CHART.......................................................................................................................62.1 RESOURCES............................................................................................................................72.2 QUESTIONNAIRE...................................................................................................................82.3 DATA AND RELATION VARIABLE.....................................................................................93.1 DATA COLLECTION METHOD............................................................................................93.2 DATA ANALYSIS....................................................................................................................93.3 CONCLUSION AND RECOMMENDATIONS....................................................................13Recommendations.....................................................................................................................13REFERENCES..............................................................................................................................15

TITLE:To know the influence of Advertising on customer behaviour: Case Study of Primark.1.1 INTRODUCTIONIn this competitive world it is observed that to sustain in the market companies have to beunique and creative. Every day new products are launched so it becomes challenging for thefirms to aware and convince people about it. For this purpose they use the activity called as“Advertising”. This is a process through companies can reach to a larger number of people inless period of time. In reference to Wei and Lu (2013) advertising has been defined as a paidform of promotion and is part of marketing. Through this enterprise deliver a concept in themarket that what is the basic aim of this product and services offered by them. Now a daysadvertising has become an essential activity for the businesses as this attract the consumertowards their goods. But as there are lots of advertising campaigns companies need to ensure thatthey should show the interest and requirements of the people and should relate it to their personallife. With this research there will be qualitative analysis through which results can be obtainedgiving clear picture about the impact of advertising on the consumer behaviour. With thisactivity firms can easily attain the goals as improves their efficiency.1.2 BACKGROUND Advertising has lots of benefits attached to it as it has crucial role in the success of thebusiness. Through it, enterprise will disseminate their message to their target consumers and canalso create customer loyalty. Advertising campaigns aims at impacting behaviour related to thedecision they make, what are their interests and thinking regarding certain product or service.According to Rahbar and Abdul Wahid (2011) behaviour of customers are the attitude and theirviewpoints towards a concept. Promotion can be done in a way that these things are influencedabout an idea and can also create a demand for that product in the market. Advertisement is aconsidered as the most important promotional tools through which information regarding aparticular thing can be delivered to the potential people with the use of various mediaplatformist. In this both verbal and non verbal way of communication can used depending uponthe scenario. Primark, which is an clothing and accessories company are putting their effort tobuild customer base through the use of advertisement. At the same time with this they can alsoimprove their brand image.1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Advertising on Consumer Behaviour : Primark
|21
|4247
|106

Sales Planning and Operations in the UK INTRODUCTION 1 TASK 11
|10
|3150
|426

Introduction to research project in question, objective and hypothesis formalism
|21
|4259
|170

Advertisements on Consumer Purchasing Behavior case Study 2022
|35
|9446
|10

Factors Affecting the Buying Behavior and Decision Making
|13
|4169
|67

Research in Business Methodologies Report
|8
|1732
|23