Influence of Bicultural Partnership

Running head: INFLUENCE OF BICULTURAL PARTNERSHIP AND TREATY OF
WAITANGI ON DHL
Influence of Bicultural Partnership and Treaty of Waitangi on DHL
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INFLUENCE OF BICULTURAL PARTNERSHIP AND TREATY OF WAITANGI ON
DHL
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Table of Contents
Introduction......................................................................................................................................2
Economic System............................................................................................................................2
Social factors...................................................................................................................................4
Strategies and management techniques...........................................................................................5
Bicultural partnership in New Zealand............................................................................................6
Treaty of Waitangi application challenges......................................................................................7
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................9

INFLUENCE OF BICULTURAL PARTNERSHIP AND TREATY OF WAITANGI ON
DHL
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Introduction
The research report aims to find the impact of bicultural partnership and Treaty of
Waitangi on DHL an express logistics services company. Discussing the impact, the report
analyses the effect on global business of the company. To make the analyses the approach of
secondary research has been considered (Dhlparcel.pl., 2020). Therefore, for analyses website
resources, journals and newspapers available over internet. DHL is an express logistics company
founded in 1969 with its headquarter based in Bonn, Germany. It is a division of German
company Deustche Post DHL. The company is spread over almost all the countries in the world.
It is present in over 220 territories worldwide. It is the largest logistics company in the world and
delivers more than 1.3 billion parcels. It has more than 0.35 million employees in the world. The
company started operation in New Zealand in 1973 and currently it has 250 employees in the
country (Bloomberg.com, 2020). The company provides services in the field of freight
transportation, supply chain solutions, parcel and ecommerce and express services. To integrate
technology in its business the company has partnered with Magneto, Shopify and
WooCommerce. Therefore, the vastness of the company would definitely impacted by the
bicultural partnership present in New Zealand. The report studies the economic factors and social
factors that impacts the global business of DHL.
Economic System
New Zealand is one of the developed countries in the world but size of its economy is
comparatively small. It is evident from its rank in the world as per the GDP value. GDP wise its
rank is 54th in the world (Baxter & Srisaeng, 2018). However, DHL is a multinational company,
it operates in many other countries in the world, and that means the economic changes in global
scenario affect it. DHL operates in various countries like Australia, the United States, South

INFLUENCE OF BICULTURAL PARTNERSHIP AND TREATY OF WAITANGI ON
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Korea, Canada, Japan, European Union and many more. The world economy is dominated by the
service sector and contributes around 63% of the world GDP (Statista, 2020). The economic
growth rate in the last ten years has averaged around 3%, which is not enough for the global
economy, and it indicates that economic growth rate is at the lower side. On the other hand, both
the inflation rate and unemployment rate are showing downward trends and in addition to that,
the existing rate are low and healthy for global economy. The inflation rate is just above 2% and
the unemployment is above 4.5%. Therefore, it can be seen that there is an economic slowing
down in the global aspect even after having balanced inflation and unemployment rate. New
Zealand shares free trade relationship with many countries and as per data, it is evident that it has
signed Free Trade Agreement (FTA) with 10 ASEAN countries. The process for FTA has been
going with various countries and important among them are Russia, India, European Union and
the United Kingdom. Similarly, other countries where DHL operate has trade agreements with
other different countries in the world (Volpin, 2017). The goals of the company are to make its
customers and stakeholders more successful, to pay respect to their associates and perform well
simultaneously, the company always try to improve their customers’ life and contribute in all
possible ways to make the world a better place. The business goal of the company to deliver
everything that can be transported or that is require to be delivered from parcel to happiness that
has some value in a person’s life. Therefore, the goal of the company is to improve lives. DHL is
a logistics company and thus its operation is based on the transport mediums such as airplanes
and trucks. It provides customers the option of parcel pickup from home or the place of
customers wish (Wang & Qu, 2019). The company take care of all the paper works required to
clear the entry and exit of any product especially in the case of customs restriction. The
economic slowdown affects DHL adversely, due to that the revenue of the company is suffered,