INFLUENCE OF DIGITAL MARKETING COMMUNICATIONS Student details: Woolworths Australia
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INFLUENCE OF DIGITAL MARKETING COMMUNICATION 16 Running Head: INFLUENCE OF DIGITAL MARKETING COMMUNICATION 0 INFLUENCE OF DIGITAL MARKETING COMMUNICATIONS INFLUENCE OF DIGITAL MARKETING COMMUNICATIONS Student details: Student details: Contents Introduction 2 Digital marketing communication 2 Woolworths Australia 3 DMC of Woolworths (Australia) 3 Email Marketing – 4 Pay Per Click (PPC)- 4 Mobile apps- 4 An extensive promotional channel- 5 Coles Supermarket Australia 5 DMC of Coles (Australia) 6 Television 6 Search Engine Optimization (SEO