Influence of Digital Technology and High Tech Remote Control Assignment

Business Research
Project

Table of Contents
RESEARCH TITTLE......................................................................................................................4
CHAPTER 1: INTRODUCTION....................................................................................................4
1.1 Research Proposal............................................................................................................4
Project Description (Overview).........................................................................................4
Research Aims and Objectives..........................................................................................5
Cause of Research..............................................................................................................6
Activities and Timescale....................................................................................................7
CHAPTER 2: LITERATURE REVIEW.........................................................................................8
2.1 Introduction......................................................................................................................8
2.2 Literature review..............................................................................................................8
CHAPTER 3: METHODOLOGY.................................................................................................14
3.1 Type of Research Design................................................................................................14
3.2 Nature of Research.........................................................................................................15
3.3 Research Philosophy......................................................................................................15
3.4 Research Strategy...........................................................................................................16
3.5 Data sampling.................................................................................................................16
3.6 Data Analysis..................................................................................................................16
3.7 Ethical Consideration.....................................................................................................17
CHAPTER 4: DATA COLLECTIO AND ANALYSIS...............................................................17
4.1 Data collection................................................................................................................17
4.2 Data Presentation, analysis and Discussion....................................................................17
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................21
5.1 Conclusion......................................................................................................................21
5.2 Recommendation............................................................................................................21
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT..........................................................22
6.1 Areas for further research...............................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX A................................................................................................................................25
APPENDIX B................................................................................................................................31

Research Ethics Approval Form....................................................................................................34

RESEARCH TITTLE
“To investigate the influence of digital technology and high-tech remote controlled
devices on enhancing growth and profitability of business: A case study of British Airways”.
CHAPTER 1: INTRODUCTION
1.1 Research Proposal
Project Description (Overview)
Digital technology can be referred as the electronic technologies which stores generates
and processes the information or data in regard of two state non-positive and positive. Digital
technology has revolutionised the method of conducting business activities through enabling
platform to large businesses to compete with large enterprises. The explosion of digitalisation is
adopting, developing and mutating rapidly that company can access the growth and progress in
significant way (Thomas, ed., 2011). There are endless potential methods through which an
organisation can access and structure their working styles in recent scenario. Owners of either
large organisations, need to undertake the technology implementation in the process of planning
for streamlinked integration in order to make room for further expansion. This assist the owners
of business in operating the business activities along with using more efficient technologies
available. Digital technology is not even proven to the structure and functions of business but
also is effective for different divisions of enterprise such as marketing, HRM, finance, accounting
etc. Different techniques and tools are offered, attempted, designed and involved in structure and
different procedure of business organisation in order to meet different outcome. This shapes the
vision, mission along with track the activities functioned in business directing toward success
and enabling more achievement (BRITISH AIRWAYS TRANSFORMS INTERNATIONAL
BOARDING EXPERIENCE, 2017).
Both term digital technologies and digital disruption might seem similar but have
different existence. Digital technology refer to to the technological advancement from analogue
to mechanical device which is present as digital technology in the recent era. Whereas, digital
disruption can be referred as the change or modification which incur when new business models
and digital technologies affecting the value proposition of company's existing services and
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products. Through opting digital technologies, organisation, whether large companies can easily
accelerate their growth and development of business organisation. The benefits are employed by
various groups, division and activities of business organisation of all categorises, groups and
industries. British Airways is the largest airline enterprise in entire UK and the flag carrier
(Verzuh, 2015). This is also enlisted as second largest company in terms of measuring
passengers number carried out by company after EasyJet. The company was merged with Iberia
in the year 2011 in January. British Airlines combining various assets of British European
Airways and British Airways Corporation who were initially formed in 1953. It was formed after
the creation of British Airways Board in 1974 who was formed through British state to maintain
the two nationalised corporations of airlines. This report will develop a proper analysis of impact
of those digital technologies and high-tech remote controlled devices over the activities of
business organisation in British Airways. In order to target their potential clients and providing
proper consumer satisfaction, company has carried out new technologies and advanced services
and products emphasising the business revenues (British Airways takes child’s perspective for
latest digital campaign, 2013). After including high technology within the enterprise framework,
organisation has observed that this not only assist in meeting market share, but also enhance
productivity of services, attracting potential clients, arranging and managing service users along
with meeting their determined outcomes in more significant manner (Viaene and Van den
Bunder, 2011). Adopting new techniques into the business of British Airways has enhanced their
employee working productivity and performance of worker that can lead to better culture and
mind-sets in regard of facing real change.
Research Aims and Objectives
This is one of the significant part of research that is fundamental for a researcher to
follow while developing an authentic and structured research report. The major aim of this
research is “To investigate the influence of digital technology and high-tech remote controlled
devices on enhancing growth and profitability of business: A case study of British Airways”.
Objectives of Research: Research objectives helps in achieving the business objectives
helping an enterprise in achieving the basic outcome of research projects in more efficient
manner. Here are framed the key objectives behind aiming over the specific mentioned aim:
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 To understand impact of high-tech remote controlled devices on business organisation
and their growth.
 To ascertain the requirement of digital technology in functioning the different operations
of organisation.
 To assess basic need of digital disruption for enhancing growth of British Airways. To evaluate recommended high-tech remote controlled devices that influence the
business profitability and lead to development.
Research Question:
 How the business organisation and its growth is affected by high-tech remote controlled
devices?
 What are the requirements of digital technology for proper functioning of different
operations of business?
 What are the basic need of disruption of digitalisation for growth enhancement in British
Airways?
 Which are the high-tech remote controlled devices that influence profitability and
productivity of business leading British Airways to success?
Cause of Research
In order to survive in competitive business industry, business organisation require proper
edge to survive in the industry. New structure and process need businesses to be consumer-
oriented agile, efficient, innovative and most essentially aligned with the future and present
consumer requirement (Lai, 2011). Digital transformation is not only stage of development, but
also helps in meeting the business objectives. Technology has significant impact on the operation
of business. Hence, the major cause behind developing this research project over this topic is:
 The significance of digital technology has been increasing in the market over the decades.
Hence, the companies have been disrupting their basic system and procedures into more
digitalised way from past few decades. Hence, this project development over this change
was more effective rather than other in context of company.
 On the other side, developing a project over the basics of digital technologies along with
their impact over the business activities is more knowledgeable and informative as this
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can provide awareness in regard of new trends (Yoo, 2013). A researcher can enhance
their concept of definite area along with achieve more expertise in digital technologies.
This is another cause behind adopting it as the research project.
 Digitalisation has not only one but versatile usage within the working enterprise which
can assist an individual in establishing effective communication among clients and other
consumer and enhance the operations efficiency of different enterprises (Digital strategy
and capabilities to win in a digitized world, 2017). In addition, class relation and business
culture can be conveyed that can also be used for financial division of organisation that
can lead to more. Hence, it has varieties of use in the different sectors and departments of
working company. Therefore, investigator has chosen this as their research tittle.
The above-mentioned causes represents why investigator has selected this research topic
for the future purposes (Taneja, 2011). The analysis of technological development in British
Airways can satisfy their requirements and demands of enterprise along with leading to proper
outcome in organisation.
Activities and Timescale
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CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Disruption of digital technologies in business organisation is trending in the recent
scenario of industry. This can be considered as the general but required for regular basis within
the enterprise. Main cause behind the digital disruption is continuous and rapid technology
advancement and globalisation that allow the models of new business to be established at
incremental rate along with rapidly decrease prices. Hence, British Airways has been stressing
over use of digital technologies which can lead to more achievement and success within the
airlines industry. In this discussion, scholars and authentic research will be evaluated in the
previous in order to frame suitable outcomes and finding in more significant style. For this
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