Impact of Digital Technology on Wiser : Research Project

RESEARCH
PROJECT

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Over view of the Research...............................................................................................1
1.2 Background of the Research.............................................................................................1
1.3 Significance of the Research............................................................................................2
1.4 Aim of Research...............................................................................................................2
1.5 Research Objectives.........................................................................................................2
1.6 Research Question............................................................................................................3
1.7 Timescale and Graph........................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Value of digital tools and technologies in the business sector.........................................4
2.2 Business operations that are positively affected by digital disruption in organisation....5
2.3 Impact of digital technology on business operations and growth of enterprise...............6
2.4 Methods through Wiser can develop their business and achieve competitive edge.........7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
3.1 Type of Investigation........................................................................................................9
3.2 Research Design...............................................................................................................9
3.3 Research Philosophy........................................................................................................9
3.4 Research approach............................................................................................................9
3.5 Data sampling.................................................................................................................11
3.6 Data Analysis..................................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................11
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................21
5.1 Conclusion......................................................................................................................21
5.2 Recommendation............................................................................................................22
REFERENCES..............................................................................................................................24
APPENDIX....................................................................................................................................26

TITLE: “The impact of digital technology on Wiser”.
CHAPTER 1: INTRODUCTION
1.1 Over view of the Research
After the advancement of technologies, digitalisation has changed the business various
aspects of trading and merchandising in marketplace. Over the previous few decades, traditional
business concepts and models has transformed into modern styles and methods switching the
activities of business organisation in more significant manner (Sweetser, English and Fernandes,
2015). The digital technology utilisation has changed the manner of influencing and operating
methods of business activities along with rendering more opportunities and choices of
developing business enterprises. The major benefits of this disruption of digitalisation has not
been only render to large enterprises and companies but specially to the small business
enterprises through providing them cheaper way to reach consumer, rendering ease in operating
business and leading to effective marketing and communication within an enterprise. In the
global market, mid-sized and small business enterprises has embraced the digital technology in
order to growth with more pace than competitor companies as per the investigation of scholars.
Therefore, there are various nations who are implying the technologies for the purpose of
connecting device, businesses and people. The research report will discuss the use and influence
of digital technologies on the business activities of Wiser. The company, Wiser is a recruitment
and creative organisation delivering a home for younger generations who are expecting and
dreaming big and more. The organisation is also aiming to create effective environment where
the creative requirements meets the hiring demands to create and transforms brands of employers
(Hughes, 2012).
1.2 Background of the Research
As the utilisation of small business enterprises has increased, numerous organisations are
taking initiative for their transformation of digital companies leading to the collaborative and
efficient working of different enterprises. The whole procedure carried out various positive
influence on different operations of business such as administration, management, operations and
personnel management leading to effective working of whole business entity in efficient manner.
Wiser, in order to execute their demands and business operation, entirely rely on the digital tools
and technologies that helps the enterprise in developing and sustaining market along with
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operating their business activities in more efficient manner. The organisation conduct online
surveys which assist them in improving and achieving major aspects of business. This is
essential to keep update and modify their business tolls and methods in regard of measuring and
achieving their targets and implied operations. Hence, this is effective for companies like Wiser
to evolve in competitive industry and smooth functioning of business through the assistance of
digital technologies and techniques in efficient manner (Drucker, 2012).
1.3 Significance of the Research
Main highlight of this research is focusing over the basic digitalisation concept and
implementation of their technologies and tools in order to earn more revenues and sales in
enterprise. The main focus over either large or small company is to assess and identify the major
variables carried out in the business operations after the disruption of digital technologies within
a business organisation. Therefore, there is vast use of digital technologies in the business and
commercial sector for reaching wide consumer and potential service user range along with
achieving the competitive edge (Casey and et. al., 2011). The major purpose of the referred
highlight of this project of research is to emphasise the major skills and knowledge in this
context along with various types of tools and their role in growth and development in regard of
operating activities and sustaining in marketplace.
1.4 Aim of Research
The development of research project should have certain aims and objectives that assist
investigator in shaping final outcome in specific direction. In this conducted project, the research
set criteria or aim of report i.e. “The impact of digital technology on Wiser”.
1.5 Research Objectives
The section of research project stress over some basic objectives which significantly
direct the entire evaluation and data accumulation in specific direction. Research is a systematic
procedure which demands for proper framing of objectives on the grounds of research tittle that
should assist investigator in complying whole process of research. Here are mentioned some
basic objectives of this project:
 To assess the value of digital tools and technologies in the business sector.
 To measure the operations that are positively affected by digital disruption in
organisation.
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 To ascertain the impact of digital technology on business operations and growth of
enterprise.
 To recommend the methods through Wiser can develop their business and achieve
competitive edge.
1.6 Research Question
Research questions are often based on the objectives of research developed by
investigator in order to achieve the main tittle. Research question is one of mandatory and
fundamental elements of an assignment that is conducted to assist the part of literature review
answering the previous scholar's findings in disciplined manner. Hence, here are discussed major
questions:
 What is the importance of digital tools and technologies in the business and commercial
sector?
 In which business operations, digital disruption has more effective rendering for a small
business organisation?
 What is the major influence of digital technology on the activities of business along with
its overall growth?
 What are the recommended ways through which Wiser can access to future development
and achieve competitive edge?
1.7 Timescale and Graph
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CHAPTER 2: LITERATURE REVIEW
According to How Digital Transformation Is Rewriting Business Models. (2017),
Literature review is one of the fundamental part of a research work report in which the researcher
conduct in-depth study over different aspects and points of several writers and points. This
sections assist in illustrating the better consideration as well as researcher ability to understand
the major issues and developments in relation of research topic. Various digital techniques,
variation and methods incurred in the sector of business in context of productivity and
performance management of an organisation. Previous analysis can also play major role in
developing the literature review in order to evaluate scholar's view and researcher in scientific.
Thus, under this section, organised literature review has been analysed in order to achieve
effective and factual outcome.
2.1 Value of digital tools and technologies in the business sector
According to Markham, (2011), Everybody understand the basic concept of digital
technologies and its rapid use in the business industry. The ongoing digital transformation has
facilitated more ongoing procedure within a business enterprise rendering more to the business
activities and performance. Hence, this have changed the way of business functioning leading to
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