Influence of Effective Market Research on Strategic Decision Making

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Added on 2022/11/29

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This article explores the influence of effective market research on strategic decision making in the tourism industry. It discusses how market research helps in identifying new problems, opportunities, and market paradigms. It also highlights the role of market research in strengthening business targets and expanding corporate services. The article provides insights into the importance of market research for tourism companies and the benefits it brings in terms of consumer confidence and commercial viability.

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Influence of Effective Market Research on Strategic Decision Making

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