Influence of Flight Tracking on Travel and Tourism: A Case Study of Thomas Cook Airlines

This research project investigates the influence of flight tracking technology on consumer decision-making within the travel and tourism sector. Focusing on Thomas Cook Airlines, the study explores the impact of flight tracking services on traveler behavior, including booking decisions, travel planning, and overall satisfaction. The research utilizes a mixed-methods approach, combining quantitative data from a survey of travelers with qualitative insights from interviews with industry experts. The findings highlight the benefits and challenges associated with flight tracking technology, providing valuable recommendations for airlines and travel companies seeking to leverage this technology effectively.

Research Project
1

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
1.1. Formulate and record possible research project outline specifications................................4
1.2. Identify the factors that contribute to the process of research project selection...................6
1.3. Undertake a critical review of key references......................................................................8
1.4. Produce a research project specification.............................................................................10
1.5. Provide an appropriate plan and procedures for the agreed research specification............13
Task 2.............................................................................................................................................14
2.1. Match resources efficiently to the research question or hypothesis...................................14
2.2. Undertake the proposed research investigation in accordance with the agreed specification
and procedures...........................................................................................................................15
2.3. Record and collate relevant data where appropriate...........................................................17
Task 3.............................................................................................................................................18
3.1. Use appropriate ‘research evaluation techniques’. Which types of evaluation (formative or
summative) is more appropriate for your research? Why?........................................................18
3.2. Interpret and analyze the results in terms of the original research specification................19
3.3. Make recommendations and justify areas for further consideration..................................29
Task 4.............................................................................................................................................30
2

4.1. Use an agreed format and appropriate media to present the outcomes of the research to an
audience.....................................................................................................................................30
Conclusion.....................................................................................................................................31
References......................................................................................................................................32
3

Introduction
Travel technology is also known as the hospitality automation and the technology in tourism. It
is the part or application of the information and the communication technology and the
information technology that is used in the travel and hospitality industry for the purpose of
providing services and tourism products. The study helps in understanding the influence of the
technology on the decision making of the consumer within the sector of travel and tourism. One
of the famous technologies in the travel and tourism sector is flight tracking (Shaw, 2016).
Travel and tourism sector is the largest sector in which people from different places come to
visits the destination for the purpose of leisure, adventure, and so on. The research project is
divided into four categories in which the first part includes a research proposal; the second part
includes a report on research implementation. The task focuses on implementing the project by
following the specific process or step that is planned in the research proposal. The third part
focuses on the collection of data by evaluating the outcomes of the research and fourth part
includes a poster. This will help in presenting the outcomes of the research within the format or
media that is present in London excel and world tourism market.
4

Task 1
1.1. Formulate and record possible research project outline specifications
Topic: Influence of flight tracking of Thomas Cook Thomas Cook Airlines in the travel and
tourism sector
Introduction
Flight tracking is the form of technology in the travel and tourism sector. The use of the flight
ticketing is increasing day by day and concerned the citizen. Tracking is not limited to the
activity of the aircraft but also include the airport activity. This is tracked through the software
using the internet. Airline tracking of Thomas Cook Thomas Cook Airlines is used that has been
growing with the reason whether it is landed safely or not. The person can undergo the schedule
of its traveling and go to the airport (Yadav, 2017). Flight trackers can track the airline virtually
in over the world and inform the concerned the parties through the commonplace medium for
example SMS. The incorporation of the flight tracking into the travel tracking services and the
travel management that help in allowing the increasing the automation of the travel software.
The application of the flight tracking can grow as the systems to get more connected.
5

[Source: Seatguru, 2018]
Research question
Research questions are as follows:
Question 1: How the tracking of commercial airline flight of Thomas Cook Airlines is suitable in
the travel and tourism sector?
Question 2: What are the different tools to track the flights?
Question 3: Evaluate the different negative impact of using the technology in the travel and
tourism sector?
Research aim and objective
The aim of the research project is to develop the technology in travel and tourism sector
The objective of the research project is as follows:
 To identify the technology that influence of the decision making of the consumer in the
travel sector
 To determine the suitability the tracking of commercial airline flight of Thomas Cook
Airlines
 To have the better understanding of the tools to track the flights
 To get the knowledge of disadvantage of technology in travel and tourism sector
 To complete the project through the research resources include cost, time, and fund
6

1.2. Identify the factors that contribute to the process of research project selection
There are various factors that contribute to research and make the research more effective. Some
of are as follows:
Structured topics: While conducting the research it is important to conduct the research within a
specific format. There is a certain structured topic in the research that should be covered. These
structure topics may include an introduction, literature review, methodology or research design,
expected outcomes, recommendation and conclusion and so on. This will help in attracting the
stakeholders of research (Khanal, 2018).
Semi-structured topics: The semi-structured topics are the topics that allow the interviewer to
explore at the time of conducting the research structure topics usually brought about in advance.
For example, research objective, research question, research methods, time frame and etc.
Unstructured topics: Unstructured topics are commonly used while conducting eth research or
used in practice. Such as, a rough sketch of the research proposal that is sent to the tutor to get
the approval. This help in carrying the research project.
Interest: Research interest helps the researcher in exploring more and more ideas to conduct the
research. It is an important part of the research that makes the research more reliable and
accurate. For example, in this research project, the research is having an interest in conducting
the data through the questionnaire (Valjakka, et. al., 2015).
Access to primary data: Primary data is the original data that is collected for a certain purpose.
Data collected by the researcher on the topic “influence of flight tracking in the travel and
tourism sector” is the example of primary data.
Scope and importance: The statement of the research project help in expecting eth scope of the
research and it important for clarifying what is needed to be done and what are the limitations,
assumptions, dependencies and so on. This helps in maintaining the quality and accuracy of the
research project.
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Feasibility: Feasibility of the research project ensures the action help in conducting the research
in a better way. Time and money is the important part of the feasibility of research project
(Belobaba, et. al., 2015). In the research project the time will be required to complete the
research project is 3 months and the money that is required to accomplish the data is $300.
8

1.3. Undertake a critical review of key references
According to Goetz (2017), in today’s time period the technology become more inevitable and
that’s why the travel is now having no exception. Technology has changed the way of
conducting the operations and buying behavior of customers. The future of the travel industry is
considered as the technology driven. Due to expand in the travel and tourism sector the demand
and expectations of customer also increase and it became essential for the consumer to meet with
their expectations. But sometimes travel operators fail to meet with the demand of consumers
due to lack of communication, time and tools (Eaton, 2017).
There are various technologies that are used in the travel and tourism sector to solve the issues
and meet with the demand of consumers. Tracking the flight is one of the technologies that
influence the consumer’s decision (Reif, 2018). Due to delayed in departures because of
technical snags to late arrival to the bad weather, the traveler has to face various issues. This
means before boarding call wait for long hours, the arrival of time-shifted to the delayed status.
Sometimes, they have to wait for really long hours at the airport. But now the flight activate the
services of the “flight status services” people can easily check the status of the departure of the
flights and check online the latest information on the departure or arrival of flight before leaving
for the airport (Williams, et. al., 2014). This will help the travelers in saving out their rime. This
will also reduce the uncertainties with regarding the travel plans that lead to the hassle-free
journey.
9

[Source: Hashmi, et. al., 2014]
Above, there are some of the lists of flight tracking services. The open sky network provides
services of free live API and research initiatives. Radar tracker also the process through which
the air tracks can be formed by detecting the radar (Zhang & Duan, 2018).
According to Morimoto (2017), The PNR also known as Passenger name record plays an
important role while checking the flight status. PNR is a computerized generated identification
that is developed through the airline while making the reservation. This can be stored in the form
of CRS computer reservation system which contains all the information or data related to the
itinerary of passengers. Now, various Thomas Cook Airlines allow checking the flight PNR
status. Travel industry does not need to take the stress anymore (Paiz, 2018).
This shows that the technology makes the traveller visits the different place easily. Through one
click the traveller can get the whole information of its travel itinerary (Vigren, 2016). The only
disadvantage in this is that traveller must have its PNR to check the flight status.
10

1.4. Produce a research project specification
Topic: Influence of flight tracking in the travel and tourism sector
Introduction
In the travel and tourism industry, the computer reservation system help in revalorized the
industry. With the help of internet, the technologies and the smartphones help in providing the
importance of the conveniences and retain the travel consumers. The websites of the travel help
the travellers to find out the best rates of their travel journey with the help guided tour audio and
the real-time updates the flight arrivals and time to standardize the tools of travel and can access
both the consumer alike and the travel professionals. The industry of travel and tourism is
dynamic as there are many factors that play an important role in reaching to the particular
destination. There are many issues that are faced by the traveller in the travel and tourism sector.
Delaying the departure is one of the common issues (Vigren, 2016).
Research question
Research question is as follows:
Question 1: How tracking of commercial airline flight of Thomas Cook Airlines is suitable in the
travel and tourism sector?
Question 2: What are the different tools to track the flights?
Question 3: Evaluate the different negative impact of using the technology in the travel and
tourism sector?
Research aim and objective
The aim of the research project is to develop the technology in travel and tourism sector
The objective of the research project is as follows:
11

 To identify the technology that influence of the decision making of the consumer in the
travel sector
 To determine the suitability the tracking of commercial airline flight of Thomas Cook
Airlines
 To have the better understanding of the tools to track the flights
 To get the knowledge of disadvantage of technology in travel and tourism sector
 To complete the project through the research resources include cost, time, and fund
Research Type: There are different types of research methodology that will help in conducting
the research project. This may include the following:
Qualitative: The qualitative research data is related to the quality of something rather than the
quantity. The researcher can maintain the quality of research data through the conducting the
data from articles, newspaper, journals, books and other sources (Hussain, et. al., 2015).
Quantitative: The quantitative research methodology helps in conducting the numerical data that
can be measured in terms of numbers. This can be collected using the questionnaire and the
interview questions. The researcher focuses on 100 of the questionnaire from which it collects
from 20 people on the basis of random sampling.
Study population and sampling including sample size: Sample size help in determining the
number of eth observation and the replicates in order to include the statistical sample. This will
help in understanding the empirical study in order to make the inferences about the population of
the sample (Leong, et. al., 2015). In the project, the random sampling method is adopted and by
using it 20 samples are chosen out of 100.
Data collection methods and instruments: Data collection method is used for the purpose of
collecting the data. Other than that it is a way to systematically and logically solve a problem,
help in understanding the process not just the product of research, and analyzes methods in
addition to the information to obtain by them. The tools that are used to collect the data are
including observations, surveys, questionnaire, interviews and focus groups.
12

Data analysis methods: After collecting eth data it is quite necessary to analyse the data that can
be possible by using the qualitative data analysis tools. In data analysis, there is an analysis of
quantitative data (Shaw, 2016).
Ethical considerations: While conducting the data it is important to consider the ethical
consideration. For example, after taking the interview and questionnaire it is quite important to
make the data safe and secure and use exactly as same as it is extracted.
Diagrammed of Research Process /Design: In the field of research, the research method entails
different interventions, strategies, and plans that will use by the researcher to do his or her job. It
is like an action plan full of short and long-term goals .it is also a set of actions an action plan.
13

1.5. Provide an appropriate plan and procedures for the agreed research
specification
Activities Starting date Ending date Duration (Days)
Determine the research
topic
1 June 2 June 2
Introduction 3 June 12 June 10
Research question 13 June 19 June 7
Aims and objectives 20 June 30 June 11
Research resources 1 July 8 July 8
Research methodology 7 July 15 July 9
Literature review 14 July 21 July 8
Study approval 22 July 31 July 10
Data collection 1 August 5 August 5
Data analysis and
interpretation
6 August 11 August 6
Research evaluation
techniques
12 August 19August 8
Recommendation 18 August 24 August 7
Conclusion 25 August 28 August 4
14

15

Task 2
2.1. Match resources efficiently to the research question or hypothesis
Through matching the resources with eth research question and objective help the researcher in
carrying out the research in an ethical and standard manner. Researcher needs to act according to
research structure that will make the research more effective and accurate. Other than that it
needs to use all the research resources that may include fund, time, human resources, and
communication with stakeholders, scope, and reliability and so on. In the research appropriate
referencing methods and articles should be used that will polish the depth of the reason for the
research is conducted (Shaw, 2016).
Other than that the work should be used in the original format in which it is extracted. For
maintaining the confidentiality of research the anonymity of data should be used. This will help
in gaining the original facts from respondents (Yadav, 2017). The present research is carried out
in the legal format and respects the decision of every respondent.
16

2.2. Undertake the proposed research investigation in accordance with the agreed
specification and procedures.
Question 1: Are Email and SMS ‘Flight Status help in flight status?
A. Yes
B. No
C. Neutral
Question 2: What is the flight status contains?
A. Flight number
B. Date of travel
C. Period of delay
D. Estimated time of departure and arrival
Question 3: Does the services of Thomas Cook Airlines is good?
A. Yes
B. No
C. Neutral
Question 4: Does flight track services offers benefits too?
A. Yes
A. No
B. Neutral
Question 5: Is Flight Status and Track services are flexible to track the flight status?
A. Agree
B. Disagree
C. Neutral
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Question 6: Which type of services it provides to the consumer?
A. Flight’s schedule
B. Departure and arrival airports
C. Delays
D. Cancellations
E. Diversions
F. Gates and terminals
Question 7: Is the Flight Status and Track services are hard to operate?
A. Agree
B. Disagree
C. Neutral
Question 8: Do the Flight Status and Track services provide accurate data and information?
A. Yes
B. No
C. Neutral
Question 9: Is PNR is important while tracking the Flight Status and Track services?
A. Agree
B. Disagree
C. Neutral
Question 10: Is Flight Status and Track services are considered as relevant and solvent?
A. Agree
B. Disagree
C. Neutral
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2.3. Record and collate relevant data where appropriate.
Opti
ons 1 2 3 4 5 6 7 8 9
1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
1
8
1
9
2
0
1 A A A A A A A A B B B B B C C C C C C C
2 A A A A A A A B B B B C C C C C D D D D
3 A A A A A A A A A B B B B B C C C C C C
4 A A A A A A A A A A A A A B B B B B C C
5 A A A A A A A A A A A A A A A A B B C C
6 A A A A A A A B C C C C C D D D E E F F
7 A A A A A A A A A A A A A A A A A A B C
8 A A A A A A A A A A A A A A A A B B C C
9 A A A A A A A A A A A A A A B B B B B C
10 A A A A A A A A A A A A B B B B B B C C
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Task 3
3.1. Use appropriate ‘research evaluation techniques’. Which types of evaluation
(formative or summative) is more appropriate for your research? Why?
Research evaluation technique can be explained as the set or group of the rules, regulations,
procedures, and practices that help in studying about the social reality facts. In other the different
techniques of research help in gathering, analysing and interpreting the data and information.
The research evaluation technique includes two techniques that are formative and summative
techniques. A formative evaluation technique helps the researcher in judging the research within
the progress. This method focuses on the process of evaluation of research. On the other hand,
the summative research method helps the researcher in determining the output at the end of the
project. This is used for developing the outcome and investigation process (Khanal, 2018).
In the present research, the summative research evaluation technique is used because this will
help in enabling the research to track the objectives and research questions to ensure whether the
research objective met with the research outcomes or not. Other than that it also helps in
monitoring the accuracy to maintain the validity and reliability of research. It is a time-
consuming process and can identify the error once in a while.
20

3.2. Interpret and analyze the results in terms of the original research specification
Question 1: Are Email and SMS ‘Flight Status help in flight status?
Options Responses
Yes 8
No 5
Neutral 7
Total 20
Data analysis: From the above bar graph it shows that Email and SMS ‘Flight Status help in
flight status. There are 8 people who are agreeing with the statement but there are 5 people who
do not agree. So, it has been concluded that this is caused due to the unawareness about the
services of the technology. There are 7 people who even don’t respond about the services of the
airline because they don’t know that these kinds of services are provided by the Thomas Cook
Airlines.
21

Question 2: What is the flight status contains?
Options Responses
Flight number 7
Date of travel 4
Period of delay 5
Estimated time of departure and
arrival 4
Total 20
Data analysis: The above bar graph shows the factors that contain the flight status. This may
include Flight number, Date of travel, Period of delay and Estimated time of departure and
arrival. According to 5 people, flight number can help in checking the flight status and as per the
4 people date of travel is important for checking. 5 people state that people can check the people
of delay and according to 4 people it is helpful in checking the estimated time for departure and
arrival.
22

Question 3: Does the services of Thomas Cook Airlines is good?
Options Responses
Agree 9
Disagre
e 5
Neutral 6
Total 20
Data analysis: The above pie graph shows that whether the services of Thomas Cook Airlines is
good or not. From the survey, it has been concluded that there are 9 people who believes that
flight services are good, this help in reducing the time and anyone can enable the services at any
time or any place. This is more relevant for the person who is busy and don’t have time to book
the tickets from the airport. The services of Thomas Cook Airlines enable the people to book the
tickets on their own. But according to the 5 people, the services of Thomas Cook Airlines are not
so good. Among the 20 people, 6 people don’t respond.
23

Question 4: Does flight track services offers benefits too?
Options Responses
Yes 13
No 5
Neutral 2
Total 20
Data analysis: The above bar graph shows others benefits of flight tracking services. Flight
tracker tool is very beneficial for the person who is busy in its schedule such as businessman.
They get the opportunities to book their flight and check its status. The person can check the
status flight arrival or departure. It also provides other services. According to the 13 people the
Thomas Cook Airlines provide various services but according to the 5 people, it does not provide
any other services. Beside this 2 people does not even know about the services that are provided
by the Thomas Cook Airlines such as flight tracker.
24

Question 5: Is Flight Status and Track services are flexible to track the flight status?
Options Responses
Agree 16
Disagre
e 2
Neutral 2
Total 20
Data analysis: The above pie graph shows that whether the Flight Status and Track services are
flexible to track the flight status or not. From the survey, it has been concluded that according to
the 16 people flight tracking services are flexible and easy to use. It can use any time or by
anyone just by using the PNR number. The visitors can get the whole number. On the other side,
there are 2 people who are not having good experience with the Thomas Cook Airlines tracking
services.
25

Question 6: Which type of services it provides to the consumer?
Options Responses
Flight’s schedule 7
Departure and arrival
airports 1
Delays 5
Cancellations 3
Diversions 2
Gates and terminals 2
Total 20
Data analysis: The above bar graph shows a different type of services it provides to the
consumer. This may include flights schedule, departure, and arrival at the airport, delays,
cancellations, diversions and gates and terminals. According to 7 people it helps in checking the
schedule of the flights but according to the 1 people it provides best services of 1. 5 people
believe in delays and 3 people are having good experience in cancellation services that are
provided by the Thomas Cook Airlines. People can also check the diversions and according to 2
people can check the gates and terminals.
26

Question 7: Is the Flight Status and Track services are hard to operate?
Options Responses
Agree 18
Disagre
e 1
Neutral 1
Total 20
Data analysis: The above pie graph shows that whether the Flight Status and Track services are
hard to operator not. From the survey, it has been concluded that there are 18 people feel easy to
operate the services of airline track services but there are only 1 people who is not able to handle
to Flight Status and Track services. The Internet can be the reason for creating issues.
27

Question 8: Does the Flight Status and Track services provide accurate data and information?
Options Responses
Yes 16
No 2
Neutral 2
Total 20
Data analysis: The above bar graph shows that the information and data that is provided by the
Flight Status and Track services is accurate or not. Flight tracking services are one of the best
form technologies that influence the decision of the visitors in the travel and tourism sector. It
provides services that are beneficial for the visitors. Technology is a boom for someone and bane
for other that is analyzed by conducting the survey. According to the 16 people, it is beneficial
and provides accurate data and information whereas according to 2 people it is does not provide
accurate data and information. On the other hand from 20 people, 2 people does not believe in
flight tracker services. They want to get the services from offline sources.
28

Question 9: Is PNR is important while tracking the Flight Status and Track services?
Options Responses
Agree 14
Disagre
e 5
Neutral 1
Total 20
Data analysis: The above pie graph shows that whether the PNR is important while tracking the
Flight Status and Track services or not. From the survey, it has been concluded that there are 14
people who believe that PNR is important while tracking the Flight Status and Track services but
according to the 5 people they feel it is important. According to them, PNR is necessary for
getting the whole details of the itinerary. Among the 20 people, 1 people don’t respond.
29

Question 10: Is Flight Status and Track services are considered as relevant and solvent?
Options Responses
Agree 12
Disagre
e 6
Neutral 2
Total 20
Data analysis: The above pie graph shows that whether the Flight Status and Track services are
considered as relevant and solvent or not. From the survey, it has been concluded that there are
12 people who believe that flick tracking services rate relevant but according to the 6 people they
feel it is a time-consuming process. It is easier to go and check on the airport or call on the
number of particular Thomas Cook Airlines. They will give the accurate information. Among the
20 people, 2 people don’t respond.
30

3.3. Make recommendations and justify areas for further consideration.
After analysing all the data and the information that is conducted by the people through the
questionnaire research methodology, it has been analysed that there are various weak points that
provide poor quality of services to the visitors. That’s the reason that influences the decision of
the visitors and provides a bad experience (Valjakka, et. al., 2015). There is some
recommendation made that should b followed by the Thomas Cook Airlines. Some of are as
follows:
 The different airline company should organise the programs that provide awareness and
knowledge about the different services that are provided by the Thomas Cook Airlines
with its advantages and disadvantages.
 The Thomas Cook Airlines need to update the software in order to provide the effective
and accurate data and information to the visitors.
 The Thomas Cook Airlines need to add other more services to make it more attractive
and effective. It should also need to increase the allocation of the resources for search and
rescue so that there is improvement and effectiveness can be developed in regional and
national boundaries (Eaton, 2017).
 The airline should facilitate the sharing of the experience so that the airline can improve
their services.
31

Task 4
4.1. Use an agreed format and appropriate media to present the outcomes of the
research to an audience.
32

Conclusion
From the above, it has been concluded that from the time when the travel starts implied on the
locomotion, travel technology starts connected with the computer reservation system of the
airline industry. The technology is become more important in the travel and tourism industry
because of the broader tourism sector and the subset in the hospitality industry. The famous
technology in the travel and tourism sector includes computer reservation system and flight
tracking. In this, it encompasses the virtual tour in the structure of virtual tour technology. This is
also known as the electronic travel or E-tourism. The E-tourism can be explained as the analysis,
implementation, and design of eh solution of the E-commerce in the travel and tourism industry
or to analyses the economic processes and the market structure to maintain the customer
relationship management. The fight tracking system is increased and helps the tour operators to
manage and monitor the flights. The use of the flight tracker is instantly growing due to simple
reason whether the flight is landed safely or not.
33

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