The Process of Research Project Selection

Research Project

TABLE OF CONTENTS
TABLE OF CONTENTS...........................................................................................................................2
TASK 1......................................................................................................................................................4
1.1. Formulating and recording possible research project outline specifications.............................4
Background of the study....................................................................................................................4
Research aims and objectives............................................................................................................4
Research questions............................................................................................................................5
Significance of the study...................................................................................................................5
Research methodology......................................................................................................................5
1.2. Identifying factors that contribute to the process of research project selection.........................6
1.3. Undertaking a critical review of key references.........................................................................7
1.4. Producing a research project specification.................................................................................8
1.5. Providing an appropriate plan and procedures for the agreed research specification..............10
TASK 2....................................................................................................................................................12
2.1 Assessing relationship between resources and hypothesis........................................................12
2.2 Questionnaire.............................................................................................................................13
2.3 Recording and collating data.....................................................................................................14
TASK 3....................................................................................................................................................19
3.1 Determination of thee appropriate research evaluation technique which is needed to be
examine for appropriate outcomes..................................................................................................19
3.2 Interpretation of outcomes which were being determined and analyzed..................................20
3.3 Recommendation and justification over outcomes...................................................................26
TASK 4....................................................................................................................................................27
4.1 Presenting research outcome to an audience by using an agreed and appropriate format........27
REFERENCES.........................................................................................................................................29

Topic: “To ascertain the influence of technology on customer satisfaction in the context of
travel and tourism sector: A study on Thomas Cook”
TASK 1
1.1. Formulating and recording possible research project outline specifications
Research Topic: “To ascertain the influence of technology on customer satisfaction in the
context of travel and tourism sector: A study on Thomas Cook”
Research proposal
Background of the study
In the current times, travel and tourism is on the main sectors of UK which makes
significant contribution in the economic growth and development. Growth of travel and tourism
sector is highly significant that increased continually from the last five years. In UK GDP,
contribution of travel and to tourism sector accounted for 213.8 billion’s GBP (Travel and
tourism in the United Kingdom - Statistics & Facts, 2018). Hence, with an objective to increase
such growth level companies of such sector have started to use technological aspects. Now,
companies are using technological aspects for taking reviews from customers, providing them
with suitable information and quality services. For this report, Thomas Cook has been selected
which provides customers with attractive tour packages or plan. In this, report will present the
extent to which technological aspects or advancements increase the level of customer
satisfaction.
Research aims and objectives
The aim behind carry out present study is to analyze the influence of technology on
customer satisfaction in the context of Thomas Cook.
On the basis of above aim following research objectives has been drafted:
 To assess the trend of technological aspects (social media and virtual strategy) in the
context of travel and tourism sector.
 To examine the significance of technological aspects in T&T industry.

 To investigate the impact of technological advancements on the customer satisfaction of
Thomas Cook.
 To recommend the suitable ways through which Thomas Cook can enhance customer
satisfaction using technological aspects.
Research questions
For conducting study in the best possible way following research questions have been
framed by taking into account aims & objectives of study:
 What are the trend of technological aspects (social media and virtual strategy) in the
context of travel and tourism sector?
 How to examine the significance of technological aspects in T&T industry?
 How to investigate the impact of technological advancements on the customer
satisfaction of Thomas Cook?
 What are the recommendations for the suitable ways through which Thomas Cook can
enhance customer satisfaction using technological aspects?
Significance of the study
Current study and its findings are highly significant from the perspective of other
researchers and companies operating in the travel & tourism sector including Thomas Cook.
Hence, such study will assist other scholars in developing hypothesis for the future study. Along
with this, by taking into account this study Thomas Cook and other firms which are operating in
such would become able to develop competent strategic and policy framework.
Research methodology Research type: For assessing the impact of technological advancement on the satisfaction
of Thomas Cook’s customer quantitative research type will be employed by the scholar.
Hence, by evaluating underlying reasons and opinions solution of the issue will be
presented.

 Research approach and philosophy: In order to address concerned issue deductive
approach and positivism philosophy will be employed by the researcher. Both the
selected tools highly suit to the qualitative research type or investigation.
 Data collection: To analyze the influence of technological aspects on the satisfaction of
Thomas Cook’s customer’s data will be gathered from both primary and secondary
sources. Survey will be carried out on the 15 students of UK CBC to evaluate the
concerned issue. Further, books, journals and scholarly articles will also be evaluated
related to the aspects of technological changes or advancements and travel & tourism
sector. Similarly, in relation with analyzing the statistical outcomes there will be
implication of descriptive statistics which will be an effective tool in analyzing
appropriate outcomes
 Sampling: For survey, 15 students of UK CBC will be selected by using purposive
sampling technique. There have been various sampling methods which were to be
implicated by researchers on which researcher have approached towards implicating
convenience sampling technique. In relation with selecting such method is for gathering
the useful information through assessing opinion of respondent as well as solutions
derived from volunteer will be considered here.
 Data analysis: Quantitative evaluation will be done for analyzing and evaluating
qualitative data set. On the basis of this, considering questionnaire several themes will be
prepared. Further, results will be supported from secondary data findings and graphical
presentation.
1.2. Identifying factors that contribute to the process of research project selection
Rationale behind conducting study
There are several factors which contributed in the process of research project selection
related to the influence of technological change on travel & tourism sector. In the recent times,
technological advancements take place in every industry with the very high pace including travel
& tourism sector. Now, with the motive to increase customer base and their satisfaction level,
companies place emphasis on the adoption of advanced technological aspects. In this, through
the means of qualitative investigation research will shed light on the extent to which