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Digital Business Strategy Research

   

Added on  2020-12-09

14 Pages3825 Words260 Views
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Business Strategy
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................4P1 Appropriate framework analyse impact and influence of macro environment on a givenorganisation and their strategies..................................................................................................4TASK 2............................................................................................................................................6P2 Analyse the internal environment and capabilities by using appropriate framework............6TASK 3............................................................................................................................................9P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given marketsector for an organisation............................................................................................................9TASK 4..........................................................................................................................................10P4 Applying a range of theories, concepts and models, interpret and devise strategic planningfor a given organisation.............................................................................................................10CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................13
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INTRODUCTIONBusiness strategy is the chain of activities related with achieving goals and objectives andit is an long term business plan. It is majorly concerned with large scope of business activitiesabout what and where organisation have to produce. Business strategy is one of most importantmanagerial activity that encompasses competitive position in market to achieve desired level in abusiness. This report is based on John lewis & partners which is chain of high end departmentstores that operates in whole UK. Its concessions are located in Ireland and Australia and itschain are created by spedan Lewis. This report is based on impact and influence of macroenvironmental factors in an organisation and their works and procedures. It also includes internalenvironment and capabilities to attain organisational goals and objectives and to evaluate factorsthat helps in understand the power of competitive strength by porter' model. It also elaboratesvarious models, theories and practices which are very important for organisation to deal withvarious circumstances.TASK 1P1 Appropriate framework analyse impact and influence of macro environment on a givenorganisation and their strategies.PESTEL analysis is an framework or tool helps to marketers in evaluation and monitormacro environmental factors that directly impacts on an organisation (Alsudiri, Al-Karaghouli,and Eldabi, 2013.). It is very much important for an organisation to deal in while going globaland expand their business. This report is based on John lewis and its partners which is anmultinational organisation and to remain always competitive in marketplace organisation have toanalyse various macro environmental factors that are as follows:Political factors:Political factors enormously affects on their business, it is an multinational organisationand operates almost world wide so legal laws with regulations affect on their business operationsin adverse manner. It adopts sales of good act 1979 which give guidelines by satisfying standardsin positive manner with work to help in acknowledge seller (Bharadwaj and et.al ., 2013.). In
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