This research project examines the impact of technology and social media on the tourism sector. It explores how these tools influence tourist behavior, decision-making processes, and the overall success of tourism businesses. The study utilizes both primary and secondary research methods, including questionnaires and literature reviews, to analyze the role of technology in promoting destinations, enhancing customer experiences, and increasing profitability. The findings highlight the importance of social media platforms like Facebook and Instagram for reaching target audiences, building brand awareness, and generating bookings. The research also delves into the challenges and opportunities presented by technological advancements in the tourism industry, such as the rise of online travel agencies and the increasing use of mobile devices for travel planning.
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