Technology in Travel and Tourism Sector : Research Project
Added on 2020-06-05
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Research Project
Table of ContentsTheme – The influence of technology in the travel and tourism sector...........................................1TASK 1............................................................................................................................................11.1 Formulate and record possible research project outline specifications.................................11.2 Identify the factors that contribute to the process of research project selection...................21.3 Undertake a critical review of key references.......................................................................3Identify the impact of digital marketing on business activities of Wexas Tourism...............3Analyse the role of digital marketing on attracting tourist ....................................................4Measure the aspect of relationship between digital marketing and attracting various tourist41.4 Produce a research project specification...............................................................................51.5 Provide an appropriate plan and procedures for the agreed research specification..............6TASK 2............................................................................................................................................72.1 Match resources efficiently to the research question or hypothesis......................................72.2 Undertake the proposed research investigation in accordance with the agreed specificationand procedure..............................................................................................................................72.3 Record and collate relevant data where appropriate.............................................................8TASK 3..........................................................................................................................................113.1 Use appropriate ‘research evaluation techniques’ with appropriate type of evaluation isappropriate.................................................................................................................................113.2 Interpret and analyse the results in terms of the original research specification.................123.3 Make recommendations and justify areas for further consideration...................................13TASK 4..........................................................................................................................................144.1 Use of appropriate and agreed source of technique for delivering information to audiences...................................................................................................................................................14REFERENCES..............................................................................................................................15
Theme – The influence of technology in the travel and tourism sectorTASK 11.1 Formulate and record possible research project outline specificationsA research project specification is helpful in order to craft and frame better study inaccount so that effective and efficient outcome could be drawn. It is really essential for asuccessful project to outline certain specifications properly through which better investigationand research get done (Abubakar and Ilkan, 2016). Thus, this work as a blueprint or futureconsideration so that each and every aspect get done properly. Thu, it will lead to facilitatedetermined and suitable outcome in nature of frame so that effectiveness and efficiency get done.The possible research project outline specification includes about few number ofconsideration like aims and objectives, methodology, rationale for selection etc. Thus, beforecommencing any further study, it is really important to record possible project ingredients indetermine manner so that each and every single attribute get accomplish in definite manner(Edelman, Jaffe and Kominers, 2016). This project is based on influence of technology on travel and tourism sector industrybecause with expansion of technology number of tourist is getting expand day after day. Thisstudy is based and include about aspect of Wexas Tourism whom are one of a major touristagency in UK and provide better quality services in frame as well. Thus, they want to determineabout impact of modern marketing or digital marketing for attracting wide range of tourist. Thus,to organise this study, influence of technology get underpin by management for enhancing traveland tourism sector:Aim“To determine the impact of digital marketing technique on attracting various tourist – A casestudy on Wexas Tourim” ObjectiveTo identify the impact of digital marketing on business activities of Wexas TourismTo analyse the role of digital marketing on attracting tourist To measure the aspect of relationship between digital marketing and attracting varioustouristResearch Questions1
What will be the impact of digital marketing on operations of Wexas Tourism?What is a role of digital marketing on attracting tourist for Wexas Tourism?Which are the measure of aspect in evaluation relationship between digital marketingand attracting various tourist? 1.2 Identify the factors that contribute to the process of research project selectionA process for selecting the project is not easy in frame and for a study it is really essentialto determine major factors which contribute in research project selection. Thus, all suchconsiderations is really essential to estimate properly so that a better and define project getevaluated and approach as well (Giaoutzi, 2017). This result in proclaiming beneficial aspect sothat skills could be improved as well as knowledge get enhance in better manner. Thus followingare certain number of factors which contribute in selecting this project “The influence oftechnology in the travel and tourism sector” which clearly enable in learning new and digitalisemarketing concept better in crafting suitable relationship with clients. Benefits: One of a central point which empower and bolster in inquire about venturedetermination would be advantage. It is extremely fundamental for specialist to decideabout advantages and significance which get drawn by such task. Accordingly, withexpansion of technology, it is extremely basic to decide about impact of modernmarketing on motivating tourist to visit certain places in more appropriate and signifiedmanner. Objectives: Another aspect or consideration which is related with future where researcherneed to assess real target of points (Huang and et. al., 2016). At that point fromcharacterize themes, one of a best one which reflect better future related goal get translatein appropriate way. This bring about broadcasting clear result in nature so better ventureget chose. Thus, out of various aspect, theme related with involvement of digitaltechnology on travel and tourism get assess proper and in better frame so that supportiveresults could get revealed. Feasibility of project: Another perspective which need to evaluate and comprehendwould be attainability to verify that such task will wind up fruitful in residency or not.This connote and empower in characterizing that such ventures require to pick whichhave bring down hazard in nature with the goal that every one of its fundamentals getsatisfy in characterize casing of way. 2
1.3 Undertake a critical review of key referencesLiterature review is a aspect in which various scholars attribute get included properly. Ina project, scholars attribute requires to include properly in a project so that better and determinedoutcome get underpin. This is a kind of secondary source of information for the project whichenable and support in defining each and every aspect properly. Thus, this literature review getdone on the basis of objectives which craft for the theme of influence of technology on travel andtourism sector. This result in claiming and understanding the concept better and in future courseof frame as well. Thus, below is a literature review for the project in a define manner of course: Identify the impact of digital marketing on business activities of Wexas TourismOn the basis of Kuo and Chuang (2016), marketing has changed over a time where newand appropriate consideration lead to include in it for gaining and determining better customerbase. It is really essential to determine the impact of marketing on business activities so thatdefine strategies could be facilitate in order to gain competitive advantage. As per the view point of Pappas (2016), in modern business sense, marketing gettingmodify which facilitate and option to made business differ from others. This statement clearlysignify that digital marketing enable and support management to transform their operationsproperly so that effective and beneficial gain could be estimate. Hence, it is a duty of marketing manager of Wexas Tourism to determine the impact ofutilising digital marketing on business activities properly so that better assessment of workingget done. Following are certain number of consideration which used to include in project forWexas tourism so that determination of impact of digital marketing on business activities getdone and evaluated: One of a major impact of digital marketing is associated with reaching to the targetaudiences. It is really essential for a company to spend their money on digital marketingrather than print media because it is much affordable in range as well as evaluationbecome possible to analyse the number of viewers. Thus, this will enhance goodwill andwelfare of a company in define course of manner. It support in reach wide number of individuals properly because digital marketing takeplace at globalised level where chances to look upon on diverse section is easy. Thus,3
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