Influencer Marketing: Analysis of Two Influencers and Future of Influencer Marketing

Understanding
Customers

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Knowing customers needs and wants facilitates companies producing products which can meet
their expectation. It is imperative to conduct market analysis in order to assess what really
customers are demanding for and by rendering products and services which can fulfil their
demands (Tanwar, Chaudhry and Srivastava, 2022). There are various marketing tool that helps
companies in making aware about their products and offerings across the world. As technology
is emerging day by day and traditional form of marketing is fading away, it becomes easier for
marketers to engage and communicate with their audience. Most of the companies are using
digital marketing in order to promote their products. Large number of audience are available on
social media and with the help of influencer marketing, they can influence people to opt their
product or services over other brand. This essay depicts on influencer marketing and it will cover
areas influencer marketing. In addition to that, it will cover two influencer and their product
selection analysis and future of influencer.
TASK
Influencer marketing is chosen by various companies in order to make aware about company's
offering and products. It is considered as an effective tool by which company can reach to its
target audience. In order to promote their products, companies send their products and
accessories to blogger and YouTubers so that they can do paid promotion and can post images of
same (Backaler, 2018). It will benefit company in various ways such as it can wider its reach in a
short span of time and can influencer potential customer to opt their product across the world. By
this, marketers can make easily convey message to a larger audience. It is important to opt right
influencer who is associated to same profession or field. For example, a clothing company will
reach to model influencer not to food blogger. There are various areas that influencer marketing
covers such as tourism, sports, clothing, accessories and education. It is not a one time marketing
expenses but needs to be paid at every promotional post or as per their deed. The era of
influencer marketing has began from COVID-19, when it becomes difficult for companies to
reach their target audience. This concept helped many companies in uplifting from the impact of
pandemic. It becomes easy to promote their products with help of influencers who have high fan
following on social media. It is one of the effective tool which can bring lots of customers in a
short span of time (Vrontis and et.al., 2021). There are various social media platforms on which
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