Influences of Macroeconomic Activity on Virgin Holidays in UK

Influences of
macroeconomic activity

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TWO MACRO ECONOMIC FACTORS WHICH BUSINESS NEEDS TO CONSIDER
ALONG WITH INFLUENCES IT COULD HAVE ON OUTPUTS OF COMPANY..................1
HOW WILL CURRENT GROWTH RATE OF UK IMPACT OF BUSINESS............................5
HOW CAN GOVERNMENT CURRENT INTERVENTION METHODS AFFECT A
BUSINESS......................................................................................................................................7
WHAT ARE EXISTING INTERNATIONAL CHALLENGES FACING BY THE ENTITY
AND RECOMMENDATIONS ON HOW TO OVERCOME THEM IN PRESENT DURATION
.........................................................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Concept of business environment connotes with extrinsic factors and forces which are
beyond organisational control and impact adversely on business enterprise. Macroeconomic
activity is termed to level of activity, number of transactions, value of all those transactions
along with overall goods that are produced or manufactured in an economy. It tends to influence
wide swaths of people despite of few select populations. Virgin Group is well established
multinational capital conglomerate entity in UK. Virgin Holidays is part of Virgin Group which
offers ample number of holidays globally with destinations such as Canada, the Indian Ocean,
US, the Far East, Africa and so on. It was formed in the year 1985 and has established specialist
cruise and ski programs to offer (Virgin Holidays, 2021). The entity has a duty for preserving the
globe for everyone to enjoy as well as aim for making positive contributions for assisting tourists
and locals enjoy its destinations.
The report covers explanation of two macro-economic factors which the company needs
to consider and influences of factors on output of business. It further highlights impacts of
current growth rate of UK on the entity and how can government existing intervention methods
impacts of the company. It also demonstrates current global challenges facing the organisation
and recommendations for overcoming them presently.
TWO MACRO ECONOMIC FACTORS WHICH BUSINESS NEEDS TO
CONSIDER ALONG WITH INFLUENCES IT COULD HAVE ON
OUTPUTS OF COMPANY
Macroeconomic factors are geopolitical and influential fiscal events that affects a region as
well as national economy. It is a characteristic, pattern and situation which emanates or relates to
wider aspects of an economy despite of specific population. It entails dimensions that influences
direction or course of provided large scale economy (Chen, Lin and Chang, 2017). In context to
Virgin Holidays, considering macro-economic factors is essential so to study wider economic
trends including price levels, changes in unemployment level, economic growth rates and hence
forth with the purpose of evaluating overall performance of economy of UK to make rational
business decisions. Mentioned below are some macro-economic factors which managers of
Virgin Holidays are required to consider and analyse influences it could have of business
outputs:
1