Social Learning Theory, Attitudes and Theory of Planned Behaviour: Influencing Healthy Eating Behaviour to Reduce Obesity Risk in the UK

Study report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Theoretical perspectives about Social learning theory, attitudes and theory of planned
behaviour.....................................................................................................................................3
Data of rate of obesity in UK......................................................................................................6
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Obesity refers to a complex disease that involves a excessive amount of body fat. This refers to a
medical problem that increases risk of disease along with health issues like diabetes, heart
disease, certain cancer and high blood pressure. There are different social determinant that can
influence the behaviour of individual to influence healthy eating behaviour. In this report, there
is discussion about social learning theory, attitudes and theory of planned behaviour that can
influence social and biological determinant of unhealthy eating behaviour. There is also
understanding about the different factor which can help to influence behaviour of healthy eating
for better and improve health and leads to avoid the risk of obesity in individual (Kinlen, (2018)).
MAIN BODY
Theoretical perspectives about Social learning theory, attitudes and theory of planned behaviour
Social learning theory which was given by Albert Bandura focuses on importance of
understanding, observing, modelling and attitudes as well as reaction of others. Social learning
helps in understanding how different factors such as cognitive and environmental factors helps in
influencing learning and behaviour of human. During social learning theory Albert Bandura have
engaged with learning theories of classical conditioning and operant conditioning. It is been
analysed that people learn from their surroundings and behave in certain ways. In society, people
are surrounded by various type of people which possess different personalities and it is possible
that people can be influenced by the personality of people around them. People pay closer
attention to people around them and tries to understand their behaviour and at later stages people
may follow behaviour of people which are around them. People might do this regardless of the
gender and might try to copy behaviour and attitude of people which are around them. Albert
Bandura stated that learning is an complicated process and it can be influenced from people
around them and he also stated that observation and modelling plays crucial role in learning
procedure of any individual. His idea is that people learn through observations as people focuses
on learning from their surrounding and adapt to environment in which people live. Bandura
stated that children learn and adapt behaviours which are around them and tries to understand
and observe what people around them do. Children imitate behaviours which are observed in
other people by them (Ells, (2018)).