Informatics and Financial Applications in Retail Industry

This report discusses the impact of social media and data on business in the retail industry, with a focus on Wesfarmers. It includes a diagram on the impact of social media on business and a bar graph on revenue changes in Wesfarmers from 2010 to 2017.

Running head: INFORMATICS AND FINANCIAL APPLICATIONS
Informatics and Financial Applications
Name of Student:
Name of University:
Author’s Note:

1INFORMATICS AND FINANCIAL APPLICATIONS
Executive Summary
The aims to shows the financial applications and information systems in the retail industry. To
fulfil this purpose, the main company chosen for the report has been depicted with the use of
Wesfarmers. The main forms of the important depictions pertaining to the study has been seen
with the use of the various types of the data such as the impact of social media on the business.
Secondly the report has been also able to highlight on the implication of the data on business.
The discourse of the study has shown the discussion both in general and relating the same to
Wesfarmers. Some of the main aspect of the study has been able to state on the impact of social
media on business. The depiction made in the study has found that social media such as
Facebook, Instagram and Pinterest have a considerable amount of influence in creating brand
awareness in stating the various types of the needs for the business which are seen to be
associated to creating brand awareness, humanize the brand, establishing the brand and
monitoring of the website traffic. The findings on the impact of the data on the business has been
shown with the assistance in the decision making which can be obtained with the decision
making.

2INFORMATICS AND FINANCIAL APPLICATIONS
Table of Contents
Answer to Part 1..............................................................................................................................4
Introduction......................................................................................................................................4
Social media and business...............................................................................................................4
Data and business............................................................................................................................6
Conclusion.......................................................................................................................................7
Answer to Part 2..............................................................................................................................9
Slide 1..............................................................................................................................................9
Slide 2..............................................................................................................................................9
Slide 3............................................................................................................................................10
Slide 4............................................................................................................................................10
Slide 5............................................................................................................................................11
References......................................................................................................................................12
List of Appendix............................................................................................................................14

3INFORMATICS AND FINANCIAL APPLICATIONS
List of Figures
Figure 1: Impact of Social Media on Business................................................................................6
Figure 2: Graph generated by using revenue data for Wesfarmers from 2011 to 2017..................8
List of Tables
Table 1:Data used by Wesfarmers to depict the revenues generated by Wesfarmers from 2011 to
2017.................................................................................................................................................8

4INFORMATICS AND FINANCIAL APPLICATIONS
Answer to Part 1
Introduction
The repost aims to address the viroids types of the concerns which are seen to be related
to the presentation of information as per the financial applications and information systems.
Some of the relevant sections of the study discussed in this discourse are seen to be associated to
the contribution of social media in business. It needs to be discerned that the main sections of the
reports have been able to state on how the social media in general has affected the business. In
addition to this, the next sections of the study have been able to state on the impact of data on
business. The later sections of the study have further included the opportunities which are needed
to be stated as per the various types of the considerations of the study as per the industry data.
For this study we have selected Wesfarmers Group which is an Australian listed company
specialising in the chemicals, fertilizers, energy and safety products (Group 2018).
Social media and business
The traditional methods of advertising such as using billboards, print advertisements,
newsletters are seen to be suffering from issues such as customer reach and cost. To curb such
problems social media is regarded as an effective tool in addressing the issues pertaining to the
limited reach and cost (Rodriguez, Peterson and Ajjan 2015). Therefore, the influence of social
media cannot be ignored. It needs to be further seen that the different type the contributions
pertaining to the social media has been seen to be relevant to the depiction of the study has been
considered with the potential of the social to bring about the market changes which are also
induced among the consumers in making the relevant decisions pertaining to the social media

5INFORMATICS AND FINANCIAL APPLICATIONS
contribution. The social media site such as Facebook is on the top list for any business. This is
responsible for the awareness of the brand among the consumer and create the relevant nature of
the business which are seen to be associated to online conversations through direct message
(Kaplan and Haenlein 2016). The estimated time of the responses is seen as a unique and added
feature of the Facebook. Social media site such as Instagram is seen to be responsible for
creating beneficial platform to number of business house whose focus are seen to be associated
to the using the intuitive visual platform to publish the various type of the posts which are seen to
be relevant with the posting of photos, video and making the advertisement visually creative
(Trainor, Andzulis, Rapp and Agnihotri 2014). Pinterest is identified as another tool which is
used by the businesses. Although it is not as advanced as Facebook, the main featured of the
Pinterest is depicted with the use of the keywords in a post (Jussila, Kärkkäinen and Aramo-
Immonen 2014). The contribution of the social media to business has been further depicted with
the diagram shown as follows:

6INFORMATICS AND FINANCIAL APPLICATIONS
Figure 1: Impact of Social Media on Business
(Source: Services 2018)
Data and business
The role of the data and business is depicted with the significant nature of reacting
quickly to the changing nature of demand for the consumers. It needs to be also taken into
consideration that the role of the data in the business is needed to compete in the global market
place. The mangers may be needed to responding to the numerous decisions which are related to
the use of data in an efficient manner (Frizzo-Barker et al. 2016). It needs to be also discerned
that the use of the data in the business is taken into consideration with the increasing complexity
necessary to make a particular decision. The focus on the decision making in particular needs to
be taken into account with the remote accessibility of data related to sales (Dubey and
Gunasekaran 2015). It may be also required for the use in the business as per the various type of
the different feature which are seen to be based on the direct consideration of the information
pertaining to the financial returns. The company we have selected to show the impact of the data
has been seen with Wesfarmers Limited in Australia (Siddiqui and Singh 2016). The impact on
the data on the business is represented with a diagram as follows:
Revenue changes in Wesfarmers (2010-2017)
Year Revenue ($m)
2010 51827
2011 54875
2012 58080
2013 59832
2014 60181
2015 62447
2016 65981

7INFORMATICS AND FINANCIAL APPLICATIONS
2017 68444
Table 1:Data used by Wesfarmers to depict the revenues generated by Wesfarmers from
2011 to 2017
(Source: Wesfarmers.com.au. 2011: Wesfarmers.com.au. 2015)
2010 2011 2012 2013 2014 2015 2016 2017
0
10000
20000
30000
40000
50000
60000
70000
80000
51827 54875 58080 59832 60181 62447 65981 68444
Revenue ($m) from 2010 to 2017
Revenue ($m)
Linear (Revenue ($m))
Years
Revenue
Figure 2: Graph generated by using revenue data for Wesfarmers from 2011 to 2017
(Source: Wesfarmers.com.au. 2011: Wesfarmers.com.au. 2015)
Conclusion
It needs to be discerned that the use of the social media in business is depicted with
platforms such as Facebook, Instagram and Pinterest. The important benefits of the social media
are seen with increasing the brand awareness, humanize the brand, establishing the brand and
monitoring of the website traffic. In several types of the other aspect the importance of the social

8INFORMATICS AND FINANCIAL APPLICATIONS
media is seen to be depicted in terms of the generating leads and boosting the sales of the
business. It needs to be also noted that the use of data for the business has been shown with the
inclusion of the different types of the tables and graphs in Wesfarmers. The main use of the data
is seen to be based on the revenue depiction for Wesfarmers from 2010 to 2017. This
information is further portrayed by using a bar chart. In this graph it has been seen that over the
years the company has been able to increase the overall revenue. Some of the various types of
the use of the other data has been seen to be taken into account with the specific needs which are
depicted with the decision making as per the use of relevant data. As per the depictions of the
study it needs to be further seen that the different type the contributions pertaining to the social
media has been seen to be relevant to the depiction of the study has been considered with the
potential of the social to bring about the market changes which are also induced among the
consumers in making the relevant decisions pertaining to the social media contribution. The
depictions of the various information from the graphical representation and the pictorial
representation has been able to portray the information in more detailed manner. The
information on the social media matters to the business are sated with the impact of the business
on the purchase decisions, social media platform benefits to the company and CEO gains from
using social media.

9INFORMATICS AND FINANCIAL APPLICATIONS
Answer to Part 2
Slide 1
Name of the course-
Assignment number and description-
Name and student number-
Name of the organisation- Wesfarmers Limited
Supermarkets
Chemicals
Industrial and
safety products
Energy and
fertilisers
Home
Improvement

10INFORMATICS AND FINANCIAL APPLICATIONS
Slide 2
Introduction
 Discussion of the role of social media on business
 Consumer inflicted by the social media
 Impact of data on business
 Data used by Wesfarmers in showing revenue generated
Slide 3
Social media and business
 Problem with the traditional marketing such as billboards, print advertisements and
newsletters relates to customer reach and cost
 The use of the social media in business is evident with Facebook, Instagram and Pinterest
 Social media has improved customer reach and cost
 Facebook has improved direct communication with the customers
 Instagram has allowed the business to use intuitive visual platform to advertise
 Pinterest allows the user to search for the relevant product using keywords
Slide 4
Data and business
 Data is essential for a business to predict the quickly changing demand for the consumers

11INFORMATICS AND FINANCIAL APPLICATIONS
 Data is needed to compete in the global market
 Responding to numerous decisions for using the data in an efficient manner
 The benefit in the decision making often seen to be identified with the remote
accessibility of data related to sales
Slide 5
Summary Slide
 The most noted benefits of the social media to the business includes brand awareness,
humanize the brand, establishing the brand and monitoring of the website traffic
 The use of data is seen with the use of the bar graph which is conducive in depicting the
linear growth of the company
 The primary benefit of the data in business is evident in making complex decisions
 http://www.wesfarmers.com.au/who-we-are/who-we-are

12INFORMATICS AND FINANCIAL APPLICATIONS
References
Dubey, R. and Gunasekaran, A., 2015. Education and training for successful career in Big Data
and Business Analytics. Industrial and Commercial Training, 47(4), pp.174-181.
Frizzo-Barker, J., Chow-White, P.A., Mozafari, M. and Ha, D., 2016. An empirical study of the
rise of big data in business scholarship. International Journal of Information
Management, 36(3), pp.403-413.
Group, D. (2018). Who we are . [online] Wesfarmers.com.au. Available at:
http://www.wesfarmers.com.au/who-we-are/who-we-are [Accessed 10 Aug. 2018].
Jussila, J.J., Kärkkäinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-
to-business relationships of technology industry firms. Computers in Human Behavior, 30,
pp.606-613.
Kaplan, A.M. and Haenlein, M., 2016. Higher education and the digital revolution: About
MOOCs, SPOCs, social media, and the Cookie Monster. Business Horizons, 59(4), pp.441-450.
Rodriguez, M., Peterson, R.M. and Ajjan, H., 2015. CRM/social media technology: impact on
customer orientation process and organizational sales performance. In Ideas in Marketing:
Finding the New and Polishing the Old (pp. 636-638). Springer, Cham.
Services, S. (2018). Social Media Marketing (SMM) | Best SMM Company | SMM Services.
[online] Webhopers.com. Available at: https://www.webhopers.com/social-media-marketing
[Accessed 10 Aug. 2018].

13INFORMATICS AND FINANCIAL APPLICATIONS
Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative
aspects. International Journal of Computer Applications Technology and Research, 5(2), pp.071-
075.
Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage
and customer relationship performance: A capabilities-based examination of social
CRM. Journal of Business Research, 67(6), pp.1201-1208.
Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-
source/reports/2015-annual-report.pdf?sfvrsn=4 [Accessed 10 Aug. 2018].
Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-
source/reports/2012-annual-report.pdf?sfvrsn=0 [Accessed 10 Aug. 2018].
Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-
source/reports/2013-annual-report.pdf?sfvrsn=0 [Accessed 10 Aug. 2018].
Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-
source/reports/2014-annual-report.pdf?sfvrsn=0 [Accessed 10 Aug. 2018].
Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-
source/reports/2010-annual-report.pdf?sfvrsn=0 [Accessed 10 Aug. 2018].
Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-
source/reports/2016-annual-report.pdf?sfvrsn=0 [Accessed 10 Aug. 2018].
Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-
source/reports/2017-annual-report.pdf?sfvrsn=0 [Accessed 10 Aug. 2018].

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List of Appendix
Slide 1
Slide 2

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Slide 3
Slide 4

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Slide 5
Slide 6

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Slide 7