Impact of Social Media and Data on Business: A Case Study of JB Hi Fi

ACC508 - Informatics and Financial Applications – Assignment 1
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Date: 09 August 2018.
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ACC508 - Informatics and Financial Applications – Assignment 1
Executive Summary
A report has been prepared to one of the retail companies in Australia. The company’s annual
report for the year 2017 has been taken as a base for the discussion. The impact of the social
media has been discussed in the report using examples and media like Facebook, twitter and
online advertisements. It has become a very extensive source of advertisement and publicity
strategy offlate. The report also highlights the use of data in the industry as well as company.
Data is of immense importance these days as it is this data, which gives the management of the
company a trend to work with and thereby formulating the future course of strategies. Data is
also being helpful in identifying the trends over the years, which has been shown using a graph
and it also helpful in knowing about the industry update. Data is business can also be helpful in
knowing the risks and opportunities for the business and then the management of the company
can use the same to formulate the strategies so that the opportunities can be utilised and risks can
be negated. All these points have been discussed using relevant extracts from the annual report of
the given company “JB Hi Fi”
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ACC508 - Informatics and Financial Applications – Assignment 1
Contents
Introduction.................................................................................................................................................4
Social Media and business...........................................................................................................................5
Data and business........................................................................................................................................6
Company Analysis........................................................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10
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