Importance of Information Technology in Business during the Pandemic

Information and
Communication
Technology ICT has
become important for
modern times and has
become even more
significant during the
current pandemic.

Contents
INTRODUCTION.......................................................................................................................................3
Discuss different communication and collaboration tools and their role in business survival in current
pandemic.................................................................................................................................................3
Significance of cloud storage and computers in replacing the need for businesses to acquire and
maintain their own infrastructure in providing online services................................................................4
Effectively compare the positive and negative aspects of sold product online and offline......................9
CONCLUSION.........................................................................................................................................10
REFERNCES............................................................................................................................................11

INTRODUCTION
In present time, information technology has become a crucial part of business as each and
every organization regardless its size, investment adopt technology in order to run business in an
efficient manner. Information technology is associated with the use of artificial intelligence,
cloud storage and other such practices in business which minimize the requirement of physical
interaction (Gümüş and Sönmez, 2018). It is analyzed that due to current pandemic the
requirement of information technology has been increased as it provides an opportunity to
conduct business transactions by avoiding personal interaction. The present report is based on
evolution of technology which has changes the business scenario in current time. It comprises
different tools of communication which are helpful for business entities for survival in pandemic
time. Suitability and application of cloud storage and computing along with their advantages and
disadvantages have also been discussed in the present report. Lastly, it includes positive and
negative aspects of products and services of online and offline selling.
Discuss different communication and collaboration tools and their role in business survival in
current pandemic
Nowadays, use of internet and other smart devices has been increase due to change in
scenario. In present time, individuals are more likely to avoid personal contact & interaction thus
meetings are also organized using new and advance technologies. For this, certain
communication tools which are used in current pandemic time are mentioned as under:
Zoom video communication: It is an application which has gained higher popularity in
pandemic time. A lot of companies are currently using Zoom for conducting business meetings
in an efficient manner. It is a cloud based platform with features of video chatting, interaction,
meeting and more. The application provides tremendous feasibility and flexibility of sharing
screen and chatting with each other during meeting. Apart from the business purpose, it is also
used for personal interaction, studies and telecommunication (Hewson, 2017).
Microsoft team: This is also a communication tool which is being used by companies and
individuals for interacting with each other in an efficient manner. This application is considered
as more reliable and launched by Microsoft Corporation in 2017. During pandemic time, it has

come out as a crucial tool in terms of communicating and interacting with each other. It is a wed
based app which stores all the data on cloud storage and also provides the facility to share files
with each other during meeting. This application is used widely for virtual meetings, conferences
at global level.
Cisco Webex: It is a tool which has been developed by an American Company. This
application provide feature to individuals to interact with each other, share screen with each
other during the meeting. The main feature which makes this application different from other is
its quality which makes feel to the participant as they are interacting personally with each other.
This application is widely used by companies for audio, video and content sharing. It is
considered as highly secure application for virtual meetings, training sessions and conferences.
During COVID 19, it has become a suitable way for individuals to connect with each other
(Biasutti, 2017).
It is analyzed that in present outbreak, it is not possible fir individuals to personally
interact with each other. So, there are a lot of communication tools have been evolved which
provide feasibility to companies as well as individuals to interact with each other in virtual
manner. Apart from video and audio interaction, there are also features of document and screen
sharing which makes these tools suitable for business purpose. Nowadays, business entities have
been spread their operations across the globe so it has become vital to connected with all the
employees who are working in overseas branches. As the result, now virtual communication and
coordination tools are highly used by companies as a medium to stay connected with their
employees (De Paepe, Zhu and Depryck, 2018). Due to COVID 19, it is not possible for
individuals to meet personally so these online communication tools have become the only way to
stay connected with each other. Apart from this, organizations also use their website, social
media platforms to stay connected with customers. For this purpose, online platforms for getting
order from customers and provide them necessary products and services.
Significance of cloud storage and computers in replacing the need for businesses to acquire and
maintain their own infrastructure in providing online services
According to online journal published by Justin Bigger, 2020, for companies of all types,
cloud and storage service providers provide useful IT solutions. Cloud computing for enterprise
was originally conceived as more for personal use, following several personal applications