Communication Skills for Implementing Strategy in the Workplace

Running head: INFORMATION SYSTEM
Master of
Information System
9/13/2019

INFORMATION SYSTEM 1
Communication skills are critical to effectively implementing strategy in workplace
Being able to communicate properly is the most essential skills to be learned.
Communication is determined as the information transferring to make others understand
more clearly. Communication can be done vocally, by written media, visually or non-
verbally. All these communication means are important soft skills that are crucial for the
successful Career (Jerslev and Mortensen, 2016). The intent of this paper is to first discuss
about a management issue that is deal by every business and then the communication skills
that are required to implement the strategy for resolving that issue.
One of the sever management issue that is experienced by every business is to expand
the business at global level. This is issues is considered to be major because every business
after covering the local market and attaining the saturation point desires to explore to new
market where it can offer its innovative and excellent services and products however, lacks in
required communication skills and a strong strategy to execute it. Expanding business in the
global market not just help business in increasing its scope and sales but also explore it to
new business environment and new customer base (Ciolac, 2012). Hence, to resolve this
issue, there is need of growth strategy that is market development strategy of Ansoff Matrix.
Communication skills are the capability that is used while receiving and giving
diverse type of information. Few examples may include communicating new ideas, update of
any project, or feelings. Skills of communication include empathising, observing, listening,
and speaking. It also support in understanding the difference in the way to communicate
while having face-to-face interaction, digital communications, and phone call conversation
(Ahmad, 2016). The capability to communicate effectively with the colleagues, staff, and
superiors is essential, in all the industry where people work. In the present digital age,

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workers should understand and know how to properly convey and receive the messages,
thoughts, and strategies in person and through social media, email, and phone call (Detsimas,
Coffey, Sadiqi & Li, 2016). Effective communication skills help in getting selected for
communicating the strategies, hired, promotion, and to attain success at the workplace. Some
of the communication skills that need to be improved or adopted to implement the strategy of
market development at workplace to have effective results are discussed below:
Listening – The best thing that can be done to be a good communicator of the
strategies at workplace is to become a good listener (Kourmousi, Amanaki, Tzavara &
Koutras, 2017). If an individual at the workplace wants to suggest the strategy of market
development he/she has to first listen to others what they are trying to communicate in order
to get a clear picture of the issue. Besides this, it helps in getting the attention of others too. In
order to suggest the strategy of market development first an individual has to understand
about the issue that is being faced in the business and the strategies suggested by others to
decide whether their strategy is effective or not. At the workplace it is important to get
involved in the active listening practice by listening to others doubts, questions and
rephrasing the strategies of market development.
Clarity and Concision - Effective verbal communication is always not enough at the
workplace. It is important to try to transfer the message in few words as possible. Whatever is
being communicated must be direct and clear, whether it is being interacted in person,
through mail, or on phone call (Henderson, Stackman & Lindekilde, 2016). Considering the
management issue, that is limited business scope and desire to expand the business at global
level. Here in order to communication the strategy of market development which is
comprised of detailed research, analysis, and efforts it is important to have a clarity and
concision in the thoughts and while communication the same at the workplace such that all
the management personnel understand it properly and take the decision to continue with the