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Business Strategy Alignment of Edeka Group

   

Added on  2021-02-19

13 Pages4446 Words433 Views
IS and Business StrategyAlignment

Table of ContentsINTRODUCTION...........................................................................................................................1Question 1. Evaluation of business strategies available for organisational development alongwith their benefits........................................................................................................................1Question 2. Critical assessment of business strategies as well as feasibility with respect tointernal and external ICT.............................................................................................................3Question 3. Analysis of relevance of emerging technologies in context of strategy of EdekaGroup...........................................................................................................................................4Question 4. Identification of long term strategic requirements of business, its customers andstakeholders.................................................................................................................................6Question 5. Illustration on short as well as long term requirements of new IS (Informationsystem).........................................................................................................................................6Question 6. Outline on contributions in development of ICT policies and strategies along withsecurity, feasibility and quality....................................................................................................7Question 7. Aggregation of key issues along with justifications and findings by taking intoconsideration ethical usage as well as IS acceptance..................................................................8Conclusion.......................................................................................................................................9References........................................................................................................................................9

INTRODUCTIONInformation system refers to integrated set of components for collection, storage andprocessing of data for extracting information as well as digital products. Business organisationsare are dependent on information system for conducting as well as managing their operations aswell as interact with customers & suppliers. Business strategy is aggregation of all decisions andactions carried out business for accomplishment of business goals for securing a competitiveposition within market. When both of these sections are combined the results obtained will beintense in form of profitability as well as decision making along with effectual communicationcan occur in between various stakeholders associated with this project. This report is based onEdeka Group which was founded in 1898 and is headquartered in Hamburg, Germany. In 2017,it was the largest German supermarket corporation which comprises of around 20.3% shares.They have around 4100 stores which vary from hypermarkets to small corner stores. This reportis based on mobile business strategy. Along with this, it addresses transformation of business andbenefits which can be gained from the same. Furthermore, feasibility of strategy opted byorganisation is analysed. Relevance of emerging technologies, strategic needs, long and shortterms needs of information system has been provided. Apart from this, policies & strategiesassociated with ICT as well as key issues of business have been provided. Question 1. Evaluation of business strategies available for organisational development alongwith their benefits.Information system refers to compendium of technical as well as human resources whichrenders storing, computing, distributing and communicating capabilities which are needed byorganisation. Basically, it is assembly of infrastructure, software, hardware and trained personnelwho are responsible for facilitating planning, coordination, decision making and control in anorganisation. Organisation needs to opt for innovation as well as innovation based businessstrategies as they possess the potential for defining scope of business. This report is based onmobile business strategy as it enables organisation to internalise their opportunities andaccomplish needs of customers. Edeka Group is a hypermarket and operates at large scale with near about 13646 storesunder all the brands. This means that they need to have effective communication channelsthrough which they can carry out effectual interaction with all the employees in all outlets. Along

with this, management of Edeka Group needs to have system through which they can addressqueries of their potential customers. Different strategies can be used by organisation by aligningtheir operations with information systems to have accurate, quick and easily accessible results. Inthis context with respect to mobile based strategies various strategies can be formulated bymanagement of Edeka Group. They are illustrated below along with their benefits:1.Application can be developed: To integrate business operations with informationsystem, Edeka Group can have their application. It looks easy for a customer or employeeto click on sign up or login option to have the details. But at the back end it involves lotsof programming as well as a large amount of space, it can be in zetabyte or yotabytes(PB) depending upon the data stored on this. A developer or programmer will develop anapp (application) which will provide certain features as per the requirements organisation.Like Edeka Group is a supermarket along with wide range of services, they need to haveenhanced as well as accurate information. Through this app, employees can login intodevices via their credentials. By this, they can apply leaves, can examine what all dutiesthey carry out, their timing, salary details, apply for leaves, make online purchase if needsome and many others. With respect to customers, organisation can provide them withlogin credentials, options for checking out what all products or services are available atstipulated time duration, buy products online, make payments fro the same and if theyhave any sort of queries then they can contact with technical or customer care team ofEdeka Group depending upon kind of problem faced by them. This strategy will assistentire organisation and their major stakeholders to carry out their work in an appropriatemanner as well as without any kind of hindrance in their operations. 2.Storage on Cloud: Due to the privacy concerns with respect to information of majorstakeholders as well as processes of organisation, it is necessary that information must bestored at a place where it is secured. At present scenario, people specially youths aremore addicted towards a gadget which leads to different forms of ideas into their mindsthrough which they tends to get into illegal practices such as hacking, virus attacks, trojanhorses or any other malicious attack to get access to system of a victim's system. Themajor benefit which will gain by Edeka Group is that they can secure their informationwithin cloud as per requirements of organisation vendor can provide various options.This will also enable them to have access to information whenever they needs it.

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