Information System Critical Analysis

Running head: INFORMATION SYSTEM CRITICAL ANALYSIS
Information system critical analysis
Name of the Student
Name of the University
Author Note

INFORMATION SYSTEM CRITICAL ANALYSIS
Table of Contents
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................3
Analysis of Latureae business model:........................................................................................3
Presentation of identified major activities and sub activities using Porter’s value chain model:
....................................................................................................................................................4
Determination of specific sub activities creating value:............................................................6
Identifying link between value creating activities and sub activities:........................................7
Recommendation for maximizing the value offered to customers:...........................................7
Conclusion:................................................................................................................................8

INFORMATION SYSTEM CRITICAL ANALYSIS
Introduction:
The report is prepared for identifying the primary and secondary activities of the
business model of Latureae. Latureae is a wellness and health company operating in Australia
with the objective of making difference amongst its clientele by optimizing the service
delivery to clients and maximum potential capacity. The company is engaged in the
development of products and services that intend to develop a natural approach to health
having an in depth expertise in minerals, vitamin, nutrients and herbs. They intend to provide
vital healthcare services to the citizens of Australia by maximizing the quality of the care
provided with resources efficiently (Ginter et al., 2018). In addition to the identification of all
the primary and secondary activities, the sub activities of each of the primary and secondary
activities are identified. Furthermore, the presentations of such identified activities along with
sub activities are done through the model of value chain of Porter. The later part of report
demonstrates the recommendations made to the management of Latureae for enhancing the
value offered to customers.
Discussion:
Analysis of Latureae business model:
The business model of Latureae is analyzed by evaluating the Porter’s value chain
model that depicts the presentation of major activities and sub activities. All the activities of
the wellness company are splitted into a sequential stream of activities that helps in
facilitating the identification of primary and secondary activities. The primary activities in
the value chain has the direct contribution to the production process and are considered more
important that supporting activities. Such activities involve operations, inbound and outbound
logistics, services, marketing and sales. Secondary activities on other hand involve any

INFORMATION SYSTEM CRITICAL ANALYSIS
procurement, infrastructure of firms, technology and human resource management (Noe et
al., 2017). The source of cost advantage enjoyed by company is determined by its primary
activities.
Presentation of identified major activities and sub activities using Porter’s value chain
model:
The primary activities of Latureae involve operations, service, sales and marketing.
 Latureae is engaged in the manufacturing and distribution of the products and
services. In addition to this, its primary activities also lie in lending arms for
supporting education and engagement of customers.
 The Latureae that relies on using a natural approach to health serves the wellness of
the needs of Australians.
 The inbound logistics of company relates to the local and national suppliers. Latureae
is engaged in gathering raw and sustainable ingredients with the integrity of
maintaining high standards.
 They intend to promote and maintain wellness of their corporate customers such as
specialist health stores, supermarkets and health care professionals.
 The products manufactured by Latureae reach customers using the platform of e
commerce income stream, health food stores, supermarkets and health care
professionals.
 Another primary activity of the company is to meet the wellness need of community.
 Enhancing the volume of online sales by increasing and developing social media
campaign.
 They are engaged into primary activity of providing service to aging population who
demand a better and extra care from the wellness company.