Information System for Managers - Desklib

This article discusses the importance of information systems in managing organizations, gaining competitive advantage, managing IS infrastructure, B2C e-commerce, and enhancing communication using social media. It provides key points and important lessons learned from each chapter. The article is relevant for students and professionals studying or working in the field of information systems. Course codes, names, and universities are not mentioned.

Running head: INFORMATION SYSTEM FOR MANAGERS
Information System for Managers
Name of the Student
Name of the University
Author’s note

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INFORMATION SYSTEM FOR MANAGERS
Table of Contents
Chapter 1- Managing in the Digital World......................................................................................2
Key points....................................................................................................................................2
Important Lessons Learned..........................................................................................................2
Chapter 2- Gaining Competitive Advantage Through Information Systems..................................3
Key Points....................................................................................................................................3
Important lessons learned............................................................................................................3
Chapter 3- Managing the Information Systems Infrastructure and Services...................................4
Key Points....................................................................................................................................4
Important Lessons Learned..........................................................................................................4
Chapter 4- Enabling Business-to-Consumer Electronic Commerce...............................................5
Key Points....................................................................................................................................5
Important Lessons Learned..........................................................................................................5
Chapter 5- Enhancing Organizational Communication and Collaboration Using Social Media....6
Key Points....................................................................................................................................6
Important Lessons Learned..........................................................................................................6
References........................................................................................................................................8

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Chapter 1- Managing in the Digital World
Key points
1. Information systems are used for managing the various organizations in an effective
manner.
2. Organizations utilize information system for providing high-quality services and goods
to the customers.
3. Information systems help organizations to maintain competitive advantage in the
market (Laudon & Laudon, 2015).
4. The five megatrends in IT are: social media, mobile, cloud computing, big data and
IoT.
5. Wearable technology can be considered to be accessories or clothes that are
incorporated with electronic technologies.
Important Lessons Learned
The technological advancements in the field of information technology has led to the
growth of mobile applications, big data, cloud computing, IoT and social media. It is mandatory
for the people to become computer literate for the development of their careers. Technological
evolution is a key driver of globalization because globalization has decreased the price of
computing devices and increased the processing power. Internet of Things enable various
objects such as sensors, motors and computers to remain interconnected and share information

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over the Internet (Laudon & Laudon, 2015). The lessons learned from this chapter is considered
to be important as it helps in the use of IS in the present digital world.
Chapter 2- Gaining Competitive Advantage Through Information Systems
Key Points
1. Information systems play unique roles in the various levels of an organization.
2. Organizations need to focus on continuous innovation for sustaining their position in
the market and gaining competitive advantage.
3. Information systems can be effectively used for making the services and products
unique (Valacich & Schneider, 2015).
4. Innovations can be shot-lived as well as risky.
5. The main phases in disruptive innovation cycle are: choosing emerging technologies,
matching the technologies to different opportunities and execution of business innovations for
organizational growth.
Important lessons learned
Different organizational strategies utilize information systems for strategic advantage,
organizational learning and automation. Investment on information systems is a core component
of organizations as it helps to deliver value proposition by effective execution of business
models. In the era of changing technologies, organizations need to appropriately choose a
technology and implement the technology in such a way so that it helps in gaining or sustaining
competitive advantage (Valacich & Schneider, 2015). The lessons learned from this chapter has

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helped to understand how IS help an organization to gain competitive advantage. Hence, it is an
important lesson.
Chapter 3- Managing the Information Systems Infrastructure and Services
Key Points
1. The IS infrastructure plays a significant role in supporting the competitive strategies
and business processes of the technologically advanced organizations.
2. Companies need to manage and plan there IS infrastructure for effectively capturing,
analyzing and storing business data (Beynon-Davies, 2013).
3. Operation and maintenance of IS infrastructure is a challenging task for organizations.
The rapid technological obsolescence is a major risk for organizations.
4. Cloud computing characteristics also include rapid elasticity, on-demand service and
resource pooling.
5. An efficient, effective and agile IS infrastructure is keys to the success of a business.
Important Lessons Learned
The databases and applications used by modern organizations are dependent on their
underlying information systems infrastructure. Operating system is used for coordinating
between application software, users and hardware devices. Networking is a key factor behind the
success of information systems. Cloud computing enables users to access online resources based
on user demands. Green computing is a recent trend that helps companies to save cost and

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enhance its image. The lessons learned are important as it has helped to understand the
importance of IS infrastructure.

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Chapter 4- Enabling Business-to-Consumer Electronic Commerce
Key Points
1. E-commerce enables organizations to conduct online business (Laudon & Traver,
2013).
2. E-tailing provides various advantages over a traditional business. Websites can offer
unlimited variety and number of products to the customers.
3. Virtual companies have less expense as there is no requirement for renting retail space
and hiring employees.
4. Companies need to design their e-commerce websites for meeting the customer needs
and enhancing customer experience. A well-designed website plays a key role in the success of
the online business.
5. The click-through rate and conversion rate act as a key metrics for assessing the
Internet marketing performance.
Important Lessons Learned
E-commerce enables the exchange of services, goods and money between firms and
customers, and also between firms (Laudon & Traver, 2013). There are various kinds of e-
commerce business such as business-to-business, consumer-to-consumer and business-to-
consumer. Mass customization and group buying are some of the business-to-consumer e-
commerce strategies. Unique and aesthetic websites play a significant role in the success of B2C
companies. With the development of cellular networks, m-commerce is expanding at a fast pace.

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The lessons learned are considered to be important as it has helped to understand the concept of
B2C e-commerce and its advantages.
Chapter 5- Enhancing Organizational Communication and Collaboration Using Social
Media
Key Points
1. Traditional media of communication cannot fulfill the communication needs of the
virtual teams of a company that are located across the globe.
2. Social media platforms and tools help in enhancing organizational communication as
well as collaboration.
3. Blogging is one of the social media tools that create text diary over the Internet 9
(Rettberg, 2013).
4. Geospatial metadata can be added to media. The process is known as geotagging.
5. Open source software is an example of collective intelligence where a program code is
continuously enhanced by different program developers across the world.
Important Lessons Learned
Web 2.0 applications enable collaboration and information sharing among people over
the Internet. Traditional tools used by the companies were video conferencing and intranets.
Blogs and instant messaging help organizations to carry out effective external as well as internal
communications. Social media platforms help the organizations to market their services and
products via viral marketing (Scott, 2015). The lessons learned are important because it has

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helped to get an insight into the usefulness of social media in the context of business
communication.

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References
Beynon-Davies, P. (2013). Business information systems. Palgrave Macmillan.
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Laudon, K. C., & Traver, C. G. (2013). E-commerce. Pearson.
Rettberg, J. W. (2013). Blogging. Polity.
Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly.
John Wiley & Sons.
Valacich, J., & Schneider, C. (2015). Information Systems Today: Managing in a Digital World
Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.