Implication of Digital Technology on SME

   

Added on  2020-12-18

15 Pages4923 Words261 Views
RESEARCH PROPOSAL (To Identify Implication of digitaltechnology on SME – A Case Study onWorkshop Coffee – Clerkenwell)
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TABLE OF CONTENTSCHAPTER 1 INTRODUCTION.....................................................................................................11.1 Research Title: The implication of digital technology on SME – A Case Study onWorkshop Coffee – Clerkenwell. ...............................................................................................11.2 Rationale................................................................................................................................11.3 Significance of research.........................................................................................................21.4 Aims.......................................................................................................................................21.5 Objectives..............................................................................................................................21.6 Research questions.................................................................................................................3LITERATURE REVIEW................................................................................................................32.1 Introduction............................................................................................................................32.2 Impact of Digital technology on retail business....................................................................32.3 Challenges faced by retail business due to digital technology..............................................42.4 Inter-relationship between digital technologies with development of company...................52.5 Conclusion.............................................................................................................................6CHAPTER 3 METHODOLOGY....................................................................................................63.1 Research methods..................................................................................................................73.2 Research instruments.............................................................................................................7Sampling......................................................................................................................................8Ethical consideration....................................................................................................................9Validity and reliability.................................................................................................................9TIMELINE OF RESEARCH ..........................................................................................................9REFERENCES..............................................................................................................................11
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CHAPTER 1 INTRODUCTION1.1 Research Title: The implication of digital technology on SME – A Case Study on WorkshopCoffee – Clerkenwell. 1.2 RationaleDigital technology consider platform for small business owners and entrepreneurs toreach towards the maximum customers. In this regard, innovations consider that continuallygrow and develop successful and sustainable business. It ascertains growth and opportunities toexpand business in new areas (Laudon and Laudon, 2015). In this way, successful scalability inthe company becoming too started quickly and focus on the new journey with confidence. Insmall business, there are several activities need to implement to create more opportunities andprofitable outcomes in successful manner. As per changing customer behaviours, technology andcompetition, it is important to operate systematic work performance. Hence, innovations andcreativity needed to consider different tasks and goals in the enterprise. New activities also needto invest in the business performance to make successful results. In addition to this, in thisregard, investing required in the performance for improvement in quality and reliability withadopting new technologies. It is more efficient and continually skills development activity thatconsiders continuous innovations that is key success. Small business power also continuously developing in which business need to considertheir expansion in different nations. With this regard, small businesses hire new employees,promote them and consider workforce diversity to foster increasing participation in globalmarket. They are also possessed certain strengthen in the local community to develop economyability of the country. Technology helps and support with finding new ways to provide productsand services. It will influence by the new technologies that is important for technologicalenterprises (Taylor, Bogdan and DeVault, 2015). Unique role of social networking system in thebusiness ascertained to understand better and consider digital tools and social media.Furthermore, digital technology using considers more systematic work performance in thebusiness to develop better understanding and positive results at workplace. In order to use thesocial media tools, main advantages to the enterprise is to get maximum customers to grow theiroperations and functions. 1
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Digital technology develops effective learning and development skills in small businessto maintain cooperation and teamwork. It considers important role in the enterprise to makeeffectiveness and undertake more profit at workplace. With consider digital technology inWorkshop Coffee – Clerkenwell able to attract so many people easily. They can expand theirbusiness in new areas and communicate better work with them easily (Hill, Betts and Gardner,2015). For instance, they can take media and digital technology to increase work performance insystematic manner. The company can start their operations with new app and different peoplewill share their ideas, views and other aspects easily. Furthermore, social networking sites alsoascertained with software so that customer could be attracted with positive outcomes and results. 1.3 Significance of researchOn You Tube, Video Conferencing, etc. software, the chosen business can include theirvideos, pictures, etc. All these elements help to attain more benefits and ascertain more specificresults at workplace. In addition to this, evolution of digital technology considers benefits tohuman with several reasons (Fitzgerald, Kruschwitz and Welch, 2014). Invention in theenterprise develops systematically and communicates results in the enterprise. In foreign nations,it is one of the solution for each problem to expand business. Therefore, it is important to lookfor global tourism which grown continually at workplace. Technology develops productivity anddetermines right product at right time. Moreover, this element also helps to improve daily livesand allow make virtual storage with business development. However, there are certaindisadvantages also exist that create negative impact on the evolution of modern technology.Dependencies on new technology consider good invention to implement and replace severalthings. In each country certain rules and regulations consider which essentially adopted to focuson the revenue and profit generation (Taylor, Bogdan and DeVault, 2015). 1.4 Aims1.5 ObjectivesAim: To identify implication of digital technology on SME – A Case Study on Workshop Coffee– Clerkenwell. Objectives:To implement use of digital technology which brought significant changes in Retailoperations.2
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