This assignment delves into the transformative role of information technology (IT) in contemporary tourism. It examines the rise of 'smart tourism' – destinations leveraging IT to enhance experiences, improve efficiency, and personalize services. The analysis covers how travelers utilize technology during their journey, including online booking platforms, travel apps, and social media for planning and sharing experiences. Furthermore, it investigates emerging technologies shaping the future of tourism, such as artificial intelligence, big data analytics, and virtual reality.