Information Technology for Business

This article discusses the role of information technology in the tourism sector, with a focus on the use of IT in Trip Advisor. It explores the benefits and advantages of IT, as well as the risks and challenges it brings. The article also discusses the need for IT in the business and provides recommendations for its application.

Running head: INFORMATION TECHNOLOGY FOR BUSINESS
Information Technology for Business
Name of the Student
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1INFORMATION TECHNOLOGY FOR BUSINESS
Executive Summary
Trip Advisor is known to be American based travel and restaurant platform which provide
views about the hotel and reviews of restaurant. It is all about accommodation of booking and
travel based content. It also comes up with interactive forum for travel. Recently, TripAdvisor
has made use of number of accounts after the organization was warned about compromising
of accounts. During the data breach, hackers focus on verifying both email and combination
of password which was stolen from the system. TripAdvisor aims to send the mail to
respective accounts who believe was accessed by the authorized person. TripAdvisor
focused on the idea of invalidation of password and asked to easily reset the whole thing by
the help of online form.

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Table of Contents
Introduction.................................................................................................................................2
Discussion...............................................................................................................................2
Need of IT in chosen for Business..........................................................................................2
IT for business survival............................................................................................................3
Applying IT for the chosen business.......................................................................................4
Use of IT in chosen business..................................................................................................4
Benefits and advantages of IT................................................................................................5
Type of risk IT bring in chosen business.................................................................................5
Maintaining and Monitoring of IT.............................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................8

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Introduction
Trip advisor is considered to be as one of the world’s largest travel site. Trip advisor
also aims to make comparison to more than 200 hotels that has booking sites for their
traveller. It is mainly needed for providing things at much lower prices on the hotel (Users and
Goldman, 2019). Information technology (IT) has played a key role in the tourism sector in the
last few years. Technology has ultimately helped in reducing the overall cost, improving
efficiency, enhancing customer experience and lastly improving sales (Banerjee and Chua
2016). Both the customer and business can bring huge number of benefits that have
ultimately improved the overall communication, guest reservation system. Technology has
helped a lot to the tourism and hospitality sector that can replace the current human labour
and technology labour (Filieri, Alguezaui and McLeay 2015). It ultimately helps in reducing the
overall cost associated with labour but also helps in avoiding various kind of problem-related
to customer service. The Internet has created a huge impact on the hospitality and tourism
sector.
In the coming pages of the report, an idea has been provided concerning need for
Australia report on the data breach at TripAdvisor. After that, an explanation has been
provided concerning need of IT that is needed for survival of business. Benefits and
drawbacks of IT in tourism industry have been discussed in details.
Discussion
Need for IT in chosen for Business
With the overall growth of tourism sector can be considered to be as one of the major
contributors to the overall economy of the developing countries. In the last 20 years, there has
been tremendous change in this particular domain (Valdivia, Luzón and Herrera 2017). It is
completely changing the whole sector of in the last few years. Complete revolution within the

4INFORMATION TECHNOLOGY FOR BUSINESS
tourism sector by the help of innovative technology has created a landmark for setting up
proper benchmark that is needed for future development. Both customers and business can
be benefitted by the help of development of communication and reservation and lastly guest
service system. Technology has created a huge amount of impact, which can be seen on the
front desk where there has been management of property. In the last few years, there has
been speed of services, reduction of overall labour cost (Kladou and Mavragani, 2015). Apart
from this, it focuses on improving the overall accuracy and flows within the lobby. Point of
Sale is considered to be as one of most vital features which are needed for making speedy
transaction. It will ultimately make the payment of services to given merchant that helps in
exchange of required goods and services (Schuckert, Liu and Law 2016.). The overall
approach and use of mobile technologies have created a huge amount of impact on the
tourism sector. By the help of latest technologies, it has become easy for customers to easily
view and make a choice for travel and tourism that is obtained by net surfing that is obtained
by the help of cell phone network.
IT for business survival
Information technology has created huge amount of impact on the overall operation of
Trip Advisor. Technology aims to create both kind of benefits that is tangible and intangible,
which helps the business to make money (Zhang et al. 2017). It will ultimately result in
producing desired result for the customers. Technology-based infrastructure aims to create
huge amount of impact on culture, efficiency and good relationship in business. Apart from
this, it also aims to create huge amount of impact on the overall security of confidential and
make advantages.
Communication with customer: Technology in the organization can affect the overall
ability of the organization to communicate with the given customers (Coursaris, Osch and

5INFORMATION TECHNOLOGY FOR BUSINESS
Albini 2017). It is very much important for employees to establish interaction with the client in
quick and clear way.
Efficiency of operation: Technology has ultimately created a business which helps in
understanding the flow of cash and overall preservation of given natural resources and space
(Yu, Li and Jai 2017). Thereis large number of warehouse inventory technology which helps
the business owners to have an idea concerning managing the overall cost.
Security: In the present era of business, most of the business is mainly subject to
security threats. Technology can be used for protecting all the financial data, proper decision
making and information, which leads to competitive advantage (Raguseo, Neirotti and
Paolucci 2017). Technology ultimately aims to keep away all the required ideas from the
competition.
Applying IT for the chosen business
The development of technology in Trip Advisor needs to make use of innovation that is
needed for applying the competitive advantage. It is mainly needed for having access to new
opportunities in the market (Fong, Lei and Law 2017). Trip Advisor requires to address a
range of points for application of information technology in the present business:
Strategy and Need of Organization: Due to development of technology development
need of plan which is focusing on the overall technological development. This particular point
is considered to be very much important, more much better communication (Alexander, Blank
and Hale 2018). It is mainly needed for establishing communication of new products that are
needed for overall development.
Proper Use of time and resource: There is a need for proper technology in Trip
Advisor so that they can have best use of resource of given time and resource. There is a
need for proper implementation that needs to have a detail given task description which

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needs to be completed (Khoo, Teh and Ooi 2017). There is a need for analysing the overall
need of the business that needs to be in the implementation phase.
Training: The employees of Trip Advisor need to operate and make use of best
available resources so that they can make use of IT in counter-productive. Employees of Trip
Advisor need to operate and make use of IT that is needed for overall production. In Trip
Advisor, technology needs to be taken into technological development of implementation plan
(Melián-González and Bulchand-Gidumal 2016). Employees need to have proper training of
events so that they can keep their employees informed about the overall budget.
Use of IT in chosen business
Overall development of Technology in Trip Advisor has ultimately best kind of guest
experience.
Guest empowerment: With increase in the overall computational power, there can be
improvement of overall experience of customer. It will allow the guest so that they can update
all the required details concerning development of business. Power of passenger is
considered to be as one of main features that are needed for the improvement of Trip Advisor
(Koo et al. 2015). Guest wants overall convenient that is needed, providing the best kind of
solution. There is a need for updating the overall computational technologies which providing
guest with much better flexibility.
Establishing Connection: It is taken as one of the important aspects in Trip Advisor
just as result passengers, suppliers and professional intake. It is mainly needed for making
use of digital tools and devices that are needed for making use of proper tool and devices for
creating (Kladou and Mavragani, 2015). Establishment of connection help in creating proper
growth in the whole tourism industry by increasing improving the overall travel experience.
Benefits and advantages of IT
Information Technology in Trip Advisor can bring huge number of advantages:

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Dynamic Solution: It can be stated as the method which focuses on effective use of
technologies in the whole the industry that is Trip Advisor. This merely helps in creating a
proper kind of transport impression which is needed for technological development
(Schuckert, Liu and Law 2016.). It mainly ensures that the passenger can have the given
information that is their terminal of reaching and the hotel room. Technology has ultimately
created huge amount of impact on digital media. Proper display can be considered to have
huge amount of impact on the overall operation.
Proper guest information: Currently, various customer in various location of the
globe are considered to have transparent services (Zhang et al. 2017). Customer mainly
tends to ensure the fact that they have all the required information all about flights, trains and
hotels.
Type of risk IT bring in a chosen business
IT tends to have huge amount of impact on the information for wide range of risks. At
present business mainly tends to rely on the given technology for key operation and overall
activities. It is mainly needed for bringing awareness in this sector:
Physical threat: It mainly results from any kind of physical access or overall damage
of IT resources like server (Coursaris, Osch and Albini 2017). It is mainly inclusive of theft,
damage from fire and flood or even authorized server. It is mainly done so that they can have
unauthorized access to confidential data by the employees.
Electronic threats: This particular parameter aims to compromise which the data of
the business. Hackers can have easy access to the given website where IT systems are
completely infected by system virus.
Failure of Infrastructure: Any kind of loss of internet connection can easily result in
disruption of internet services (Yu, Li and Jai 2017). A technical effect on the overall failure
which can be very much catastrophic.

8INFORMATION TECHNOLOGY FOR BUSINESS
Maintaining and Monitoring of IT
Information Technology is known to be a stated system in which the system foundation
of any given organization aims in delivering the required structure for its members. It merely
comprises of list of things like software, hardware, network-based resource and required
services. Information Technology mainly comprises of range of things like hardware, network-
based resources and services (Raguseo, Neirotti and Paolucci 2017). IT in Trip Advisor
comes up with huge number of things like hardware, software and lastly network. It merely
comprises of various connected things like system output along with providing network of
system.
Conclusion
The above pages of the report help us in concluding the fact that this report is all about
Trip advisor. Trip advisor is known to be as one of the world’s largest site for travel booking. It
mainly enables the travellers so that can unleash the overall potential of every trip. It comes
up with more than 760 million of views and opinions that overs the world largest selection of
travel things. It aims to cover around 8.3 million accommodations, experiences and restaurant
on worldwide platform. Trip- Advisor aims to provide travellers with the required wisdom to the
guest so that they can decide where they want to stay. The first experience of the customer
with any tourism organization is its business for visiting the website. It is merely inclusive of
picture and reviews of guests from the earlier days. It is considered to be very much important
for effective use of online social media, blogs and online purchase, which helps in convincing
the customers.

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References
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orientation and user-engagement with status hierarchies in TripAdvisor reviews of cultural
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Banerjee, S. and Chua, A.Y., 2016. In search of patterns among travellers' hotel ratings in
TripAdvisor. Tourism Management, 53, pp.125-131.
Coursaris, C., Osch, W. and Albini, A., 2017, June. What Drives Perceptions of Review
Trustworthiness in Electronic Word-of-Mouth: An Experimental Study of TripAdvisor. In Atas
da Conferência da Associação Portuguesa de Sistemas de Informação (Vol. 17, No. 17, pp.
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Filieri, R., Alguezaui, S. and McLeay, F., 2015. Why do travelers trust TripAdvisor?
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Fong, L.H.N., Lei, S.S.I. and Law, R., 2017. Asymmetry of hotel ratings on TripAdvisor:
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Koo, C., Gretzel, U., Hunter, W.C. and Chung, N., 2015. The role of IT in tourism. Asia Pacific
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10INFORMATION TECHNOLOGY FOR BUSINESS
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