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infs 5058 Strategic Information Systems M
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Strategic Information System (INFS5058)
Added on 2020-02-23
infs 5058 Strategic Information Systems M
Strategic Information System (INFS5058)
Added on 2020-02-23
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Running head: STRATEGIC INFORMATION SYSTEMSStrategic Information SystemsName of the Student:Name of the University:Author note:
1STRATEGIC INFORMATION SYSTEMSAbstractStrategic Information Systems are the information systems which are being developedin order to response to the initiative of corporate business. They help in delivering aproduct or any service at a very low cost, which is differentiated and moreover theyfocus on a specific market segment which is innovative. Telstra has been the largesttelecommunications company in Australia that operates and builds telecommunicationnetworks, mobile, market voice, internet accessibility, provides television,entertainment products and other services. It provides high network coverage, meetingthe customers’ needs and demands. It has been delighting the customers by providingthem with the best services and products, which is the main focus of the company.Telstra has focused on enabling the digital experience for the customers by buildingplatforms of digital media and working in digital ways. Its focus on the core values inorder to drive great accountability and simplicity all throughout the company, has led tothe business growth. It needs to reshuffle few of its strategies in order to gaininternational recognition in a huge way.Key words: Strategic Information Systems, Corporate, Telstra, Organization,Recognition
2STRATEGIC INFORMATION SYSTEMSTable of Contents1.INTRODUCTION........................................................................................................32.DISCUSSION.............................................................................................................32.1. Deliverables............................................................................................................32.1.1. Business Challenges Of Telstra........................................................................32.1.2. Business Priorities Of Telstra..........................................................................52.1.3. Impact Of IT On Telstra Using Porter’s Five Forces Model.............................62.2. Strategizing............................................................................................................72.2.1. IT Support For Telstra.....................................................................................72.2.2. IT strategic steps.............................................................................................72.2.3. IT strategic mistakes........................................................................................72.2.4. IT actions missed out by the CIO.....................................................................82.2.5. IT risks faced today..........................................................................................82.2.6. Mitigating the risks..........................................................................................82.2.7. Red Ocean Factors and Blue Ocean Strategies...............................................83.CONCLUSION...........................................................................................................94.REFERENCES..........................................................................................................105.APPENDICES...........................................................................................................11
3STRATEGIC INFORMATION SYSTEMS1.INTRODUCTIONStrategic Information Systems, often abbreviated as SIS, are the informationsystems which are being developed in order to response to the initiative of corporatebusiness. They prove beneficial for any organization and gives competitive advantage.They help in delivering a product or any service at a very low cost, which isdifferentiated and moreover they focus on a specific market segment which is innovative(Galliers, and Leidner 2014).The main objective of this report is to throw light on an organization namedTelstra’s strategic information systems. Australia based organization; TelstraCorporation Limited is a Media and Telecommunications company that operates andbuilds telecommunication networks, mobile, market voice, internet accessibility,provides television, entertainment products and other services. The company is thelargest telecommunications company in Australia (Majchrzak and Malhotra 2013).The report highlights the company’s top five business challenges and prioritiesby thoroughly understanding and analyzing the strategy. Furthermore, it explains the ITsupport of Telstra and the strategic steps taken during the past three years. Moreover,it includes the risks and challenges faced by the company and how it is faced.2.DISCUSSIONTelstra is the biggest telecommunication company in Australia, which originatedas government department. Now, it is fully privatized and is giving focus on customerbenefits. It has also increased its focus on international market growth. Its head office islocated at Exhibition Street, Melbourne. In this part of the essay, several points relatedto the business strategies and challenges of the company will be discussed in details(Lees-Marshment 2013).
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