Strategic Information System into Telstra ABSTRACT

Running head: STRATEGIC INFORMATION SYSTEM INTO TELSTRA
Strategic information system into Telstra
Name of the Student:
Name of the University:

1STRATEGIC INFORMATION SYSTEM INTO TELSTRA
ABSTRACT
Telstra is largest telecommunication as well as information service provider into Australia.
The organization offers mobile and also internet services. The report summarizes a short
introduction of main operations of Telstra and the entire body of the report discusses about
the strategic analysis of the organization into Australia. Present as well as future directions
of the organization are also discussed. Concept of Red Ocean and Blue Ocean strategies
are also analyzed in this report.

2STRATEGIC INFORMATION SYSTEM INTO TELSTRA
Table of Contents
INTRODUCTION..................................................................................................................... 3
1.0 STRATEGIC ANALYSIS.................................................................................................... 3
1.1 Business challenges of Telstra......................................................................................3
1.2 Top five business priorities of Telstra...........................................................................3
1.3 Porter’s five force model to review impact of IT into Telstra........................................3
2.0 STRATEGIZING................................................................................................................ 5
2.1 Use of IT to support business of Telstra........................................................................5
2.2 IT strategic steps taken by CIO during three years.......................................................5
2.3 IT strategic mistakes of CIO during past three years....................................................5
2.4 Significant IT opportunities overlooked out by CIO throughout past three years.........5
2.5 Top strategic IT risks and challenges faced by Telstra.................................................5
2.6 Identification of factors contribute to Red Ocean and Blue Ocean for IT into Telstra. .6
2.6.1 Factors to contribute of Red Ocean for IT into Telstra...........................................6
2.6.2 Factors to create blue ocean strategy in Telstra.....................................................6
CONCLUSION........................................................................................................................ 6
REFERENCES........................................................................................................................ 7

3STRATEGIC INFORMATION SYSTEM INTO TELSTRA
INTRODUCTION
Telstra is a leading telecommunication and technology company within Australia.
The organization provides full range of communications and competing into
telecommunications markets. The organization offers services and competes into the
Australian telecommunication market. It provides services of mobile telecommunication
content (Telstra.com.au 2017).
The report discussed on strategic analysis of Telstra with its business challenges
and priorities consisting of Porter’s five force model to review impact of the IT into
business operation of Telstra Corporation Limited.
1.0 STRATEGIC ANALYSIS
1.1 Business challenges of Telstra
Following are business challenges of the Telstra:
a) There is raise of demand but the prices are falling.
b) Telstra responds to the growing demand but there is an increase of range of
services. Each of the services are operated with discrete niche, therefore none of
the devices are interacting.
c) Telstra is falling of revenue into its mobile businesses. The revenue of mobile is
decreased by 8.7 percent in last six months (Telstra.com.au 2017).
d) There are security threats and challenges that the information is being hacked
by the hackers.
e) Telstra is not designing and manufacturing of its own products. It has purchased
its mobile network from elsewhere.
1.2 Top five business priorities of Telstra
Following are business priorities of Telstra:
a) Telstra targets everyone towards their mobile network based on age, location
and income to enjoy the benefit of telecommunication technologies.
b) They work into strategic approaches to identify and minimize the
environmental impact of their products and operations (ABC News 2016).
c) The organization strives to deliver of customers and growth into revenue.
d) Continue into invest into long term growth
e) Acceleration of productivity programs (Computerworld 2013).
1.3 Porter’s five force model to review impact of IT into TelstraIntensity of existing rivalry: Telstra has few competitors, which is positive for the
organization. The governmental policies as well as regulations are limiting the competition.
Telstra has large industry size to gain a large market share. Due to fast growth of industry,
it increases revenue that makes a positive affect into Telstra (Wheelen and Hunger 2017).