This presentation provides an overview of Ingogo and Ingogo Fixed Fare, including background information and a situational analysis. The analysis covers macro force, customer, competitor, and stakeholder analysis, as well as a SWOT analysis and problem and opportunity statement. The presentation concludes with a discussion of opportunities for expansion and app inclusion.

Situational Analysis for a New Product or Service

Conduct a situational analysis for a new product or service from a pre-determined list and prepare a 5-minute PowerPoint presentation applying marketing concepts, theories, tools, and models.

Learn about Ingogo Fixed Fare's situational analysis, including macro force, customer, competitor, and stakeholder analysis. Discover opportunities for expansion and app inclusion.

Ingogo Fixed Fare: Situational Analysis and Expansion Opportunities

This presentation provides an overview of Ingogo, an Australian organization that specializes in online taxi booking and payments. It includes an analysis of the taxi industry, macro forces affecting the company, customer and competitor analysis, and a SWOT analysis. The presentation concludes with a summary of the company's strengths and weaknesses, as well as opportunities and potential problems.

Hartpury University and Hartpury College

Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis

Running Head: Marketing Management and Digital Communication Marketing Management and Digital Communication 5 Marketing Demographic Management and Digital Communication Executive Summary The below mentioned report is the following part of the assessment one. The company wants to promote its brand in the external market for which there are various marketing as well as financial objectives defined. Contents Executive Summary 1 Introduction 1 Segmentation, targeting and positioning approach 2 Segmentation 2 Target Market 3 Positioning Statement 4 Marketing and financial objectives 4 Formulation of a detailed marketing mix strategy 5 Budget allocation for promotion

Marketing

Marketing and Digital Communication Strategy of Ingogo

This report analyzes the situational analysis, marketing strategies, and promotional tools for Ingogo, an Australian-based online taxi company. It includes SWOT analysis, customer and competitor analysis, segmentation, targeting, and positioning, and the 7 P's of marketing strategies. The report also discusses the company's financial and marketing objectives and budget allocation for promotion mix.

Ingogo: Marketing Strategies for Expanding Taxi Services in Australia

The report includes the discussion about different marketing aspects like segmentation, positioning, target market and marketing mix strategies. Introduction 4 Situational Analysis Recap 4 Segmentation, targeting and positioning approach (STP) 5 Segmentation 5 Target Market 6 Positioning Statement 7 Marketing Objectives 7 Financial Objectives 8 Formulation of a detailed marketing mix strategy 8 Marketing Strategy Proposed Implementation 10 Budget allocation for promotion mix 11 Conclusion 12 References 13 Introduction Marketing plan is one of the most significant documents for a company as it helps to develop awareness about its products

Market Research and Marketing Planning on Information Technology

This report discusses the marketing plan of Ingogo, an Australian organization that specializes in digital taxi holds and payments. It includes a situational analysis, segmentation, targeting and positioning strategies, marketing and financial objectives, marketing mix strategy implementation, and budget allocation for promotion mix. The report also highlights the importance of digital communication in marketing management.

Ingogo Fixed Fare: Situational Analysis and Expansion Opportunities

End of preview

Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis

Marketing and Digital Communication Strategy of Ingogo

Ingogo: Marketing Strategies for Expanding Taxi Services in Australia

Market Research and Marketing Planning on Information Technology

Marketing Management and Digital Communication

Strategic Marketing Planning of Ingogo

Ingogo Fixed Fare: Situational Analysis and Expansion Opportunities

End of preview

Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysislg...

Marketing and Digital Communication Strategy of Ingogolg...

Ingogo: Marketing Strategies for Expanding Taxi Services in Australialg...

Market Research and Marketing Planning on Information Technologylg...

Marketing Management and Digital Communicationlg...

Strategic Marketing Planning of Ingogolg...

Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis

Marketing and Digital Communication Strategy of Ingogo

Ingogo: Marketing Strategies for Expanding Taxi Services in Australia

Market Research and Marketing Planning on Information Technology

Marketing Management and Digital Communication

Strategic Marketing Planning of Ingogo