This presentation delves into the strategies and factors that have contributed to Uber's success in maintaining its leading position in the market. It examines Uber's business activities, competition analysis, and market dynamics to understand how the company has stayed ahead of its competitors. The presentation also explores the market factors, strengths, weaknesses, opportunities, and threats that have influenced Uber's market strategy. Additionally, it discusses the background and role of research in analyzing Uber's ability to make a profit in the current market scenario. The presentation concludes with research findings and analysis, providing insights into customer satisfaction and perceptions of Uber's reliability and trustworthiness.