Digital Transformation and Its Impact on Business
Added on 2020-07-23
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RESEARCH PROJECT(Impact of digital technology on LONDON BLACK CABand UBER)
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Rationale.................................................................................................................................3LITERATURE REVIEW................................................................................................................3Effectiveness of digital technologies......................................................................................3Factors that impact on the firm to implement digital technologies........................................4Positive and negative impact of digital technologies.............................................................5Literature gap .........................................................................................................................6METHODOLOGY..........................................................................................................................6Research approach .................................................................................................................7Data Collection ......................................................................................................................7Sampling.................................................................................................................................8Data Analysis..........................................................................................................................8TIMELINES OF RESEARCH ACTIVITIES.................................................................................8LIMITATIONS................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONIn the modern era, most of the businesses implemented digital technologies in order toenhance their operational efficiency and profitability as well. This technological advancementhas changed the aspects of conducting operations. Such types of modifications have not occurredin history so far. Mobile solution is one of the most common digital solutions that has givenfacility to the customers for seamless web browsing (Zysman and Kenney, 2017). Now, peopleare able to get details about products and services of company through mobile technologies.Most of the entities are providing mobile application to clients so that they can select theirdesired products and can order it easily. Digital technologies impact in a positive and negative manner on the business units. Itaids in improving the communication process (An and Initiative, 2015). Email, websites andmobile applications are the most common tools that support in making effective interaction withconsumers. With the help of these techniques, companies can take immediate feedback fromtheir consumers and provide them goods and services as per their requirements. Internet givescentralized portal to the clients that makes them able to take sound decisions. It enhances theproductivity and profitability of business unit (Zysman and Kenney, 2017). Present study is based on London Black cab and Uber. London Black Cab is the famouscar taxi firm which provides 24*7 taxi facilities to the consumers. Uber technologies Inc. isanother transport network firm which is operating its business in more than 633 cities. It providesservices in many cities across the world. Company takes support of mobile application andwebsite. People can book taxi through these digital technologies. Fare of the cars are nominalwhich can be afforded by all individuals easily. Customers can pay charges through cash, Paytm,credit card, etc. Company is taking support of digital technologies which help the entity inmanaging its operations well and providing amazing services to clients. This is the reason thatUber and London Balnck Cab have become able to reach to the mass audience. Study will cover implications of digital technologies on the business units. It will explaineffectiveness of these technologies for London Black Cab and Unber. Furthermore, project willdescribe factors that put high impact on the firm to implement digital technologies. In addition, itwill discuss positive and negative impacts of digital technologies on entities. The main reason ofconducting this reason is that it is an interesting topic. Everyone takes support of these taxies fortravellers. As researcher has experience of working as car driver in the same company thus, it is1
quite an interesting area to research for the scholar. This experience will help the individuals ingathering in-depth details and developing understanding about topic in an effective manner.Furthermore, there are many taxi firms operating in the UK. Most of the small taxi firms are stilltaking support of traditional methods in order to conduct their operations and dealing withconsumers. This will help in analysing factors which affect implemention of these technologiesin the workplace. Furthermore, many researches have been conducted on the digital technologiesin past and thus, large data is available on the topic. This can help the scholar in gathering detailsabout the implications of digital technologies on business. The same topic has been provided bythe university; it is semi structure research project and thus, researcher has chosen to carry outthe study on this topic. This study will be beneficial for the small businesses that are unable to expand andincrease their profitability. With the assistance of this research, small firms will get various waysthrough which they can implement digital technologies at workplace and improve theirprofitability. Furthermore, it will be beneficial for the taxi firms in identifying factors that areneeded to be considered while implementing these technologies at workplace. Each techniquemay negatively impact the business unit and thus, it is very important to look at the advantagesand disadvantages both. This study will support these taxi firms in finding effective waysthrough which they can implement these technologies and minimize negative impacts. This studywill be significant for other scholars because they will get brief ideas about impact of digitaltechnologies on the business unit. By this way, they will be able to conduct research on sametopic in the future. Aim“To identify impact of digital technology on LONDON BLACK CAB and UBER”ObjectivesTo understand effectiveness of digital technologies for the organizationTo explain factors that impact on the firm to implement digital technologiesTo identify positive and negative impacts of digital technologies on LONDON BLACKCAB and UBERTo suggest the ways through which LONDON BLACK CAB and UBER can implementdigital technologies and gain competitive advantages in the market2
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